Courtney Williams
- Austin, United States
- 15 projects
Brutally literate and passionate about content creation, driven by a love for reading and writing.
About
Brutally literate and passionate about content creation, driven by a love for reading and writing. With over 6 years of experience in copywriting, social media management, content management, and more, I specialize in crafting compelling content across channels, including branding, editing, strategic planning, blogs, email, websites, and print. I’ve built and scaled marketing campaigns that drive engagement, conversions, and revenue, always with a focus on storytelling that resonates and connects with audiences.
I bring an adaptable, collaborative approach to every project, whether it’s shaping a brand voice from the ground up, optimizing content for SEO, or developing campaigns that balance creativity with data-driven results. My goal is always the same: to create work that not only captures attention but also inspires long-term loyalty and a lot of laughs.
- Joined August 2025
Skills· 15
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Consumer Goods
- Healthcare
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Projects · 15
graphicdesigner #copywriting #branding #email #socialmedia
- Copywriter
- Graphic Designer
- Social Media Manager
Work experience
• Supported marketing initiatives and client communications on a contract basis. • Overhauled and rebuilt email & SMS flows (welcome, nurture, win-back) using Customer.io and Sakari.
• Developed and executed targeted campaigns to drive conversions. • Built social media and influencer strategies, driving: 49% increase in followers, 73% increase in post impressions, 74% increase in post reach. • Managed blog, social media strategy, and copywriting.
•Directed blog, email, social media strategy, and copywriting. • Increased total followers (IG, TW, FB) by 68%, implemented engagement tactics that improved comment response rate by 40%. • Led brand projects including rebranding, brand guidelines, website overhaul, product launches, SEO optimization, and sales materials.
Education
Communications
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