Brutally literate and passionate about content creation, driven by a love for reading and writing. With over 6 years of experience in copywriting, social media management, content management, and more, I specialize in crafting compelling content across channels, including branding, editing, strategic planning, blogs, email, websites, and print. I’ve built and scaled marketing campaigns that drive engagement, conversions, and revenue, always with a focus on storytelling that resonates and connects with audiences. I bring an adaptable, collaborative approach to every project, whether it’s shaping a brand voice from the ground up, optimizing content for SEO, or developing campaigns that balance creativity with data-driven results. My goal is always the same: to create work that not only captures attention but also inspires long-term loyalty and a lot of laughs.

Courtney Williams

Brutally literate and passionate about content creation, driven by a love for reading and writing. With over 6 years of experience in copywriting, social media management, content management, and more, I specialize in crafting compelling content across channels, including branding, editing, strategic planning, blogs, email, websites, and print. I’ve built and scaled marketing campaigns that drive engagement, conversions, and revenue, always with a focus on storytelling that resonates and connects with audiences. I bring an adaptable, collaborative approach to every project, whether it’s shaping a brand voice from the ground up, optimizing content for SEO, or developing campaigns that balance creativity with data-driven results. My goal is always the same: to create work that not only captures attention but also inspires long-term loyalty and a lot of laughs.

Available to hire

Brutally literate and passionate about content creation, driven by a love for reading and writing. With over 6 years of experience in copywriting, social media management, content management, and more, I specialize in crafting compelling content across channels, including branding, editing, strategic planning, blogs, email, websites, and print. I’ve built and scaled marketing campaigns that drive engagement, conversions, and revenue, always with a focus on storytelling that resonates and connects with audiences.

I bring an adaptable, collaborative approach to every project, whether it’s shaping a brand voice from the ground up, optimizing content for SEO, or developing campaigns that balance creativity with data-driven results. My goal is always the same: to create work that not only captures attention but also inspires long-term loyalty and a lot of laughs.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Content Manager at Shokz
October 18, 2018 - April 1, 2022
•Directed blog, email, social media strategy, and copywriting. • Increased total followers (IG, TW, FB) by 68%, implemented engagement tactics that improved comment response rate by 40%. • Led brand projects including rebranding, brand guidelines, website overhaul, product launches, SEO optimization, and sales materials.
Content & Community Manager at Bodymatter
April 30, 2022 - September 29, 2024
• Developed and executed targeted campaigns to drive conversions. • Built social media and influencer strategies, driving: 49% increase in followers, 73% increase in post impressions, 74% increase in post reach. • Managed blog, social media strategy, and copywriting.
Contract Marketing Professional at Choose Your Horizon
April 1, 2025 - May 1, 2025
• Supported marketing initiatives and client communications on a contract basis. • Overhauled and rebuilt email & SMS flows (welcome, nurture, win-back) using Customer.io and Sakari.

Education

Bachelor of Arts at Le Moyne College
September 1, 2013 - June 1, 2017
Communications

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Consumer Goods, Healthcare
    uniE621 SleepWatch Website
    copywriting branding website
    uniE621 SleepWatch Blog
    copywriting branding blog seo
    uniE621 Shokz Sale Email
    copywriting branding email
    uniE621 Shokz Product Listing
    copywriting branding website
    uniE621 Holiday Email
    copywriting branding email
    uniE621 Shokz Blog
    copywriting branding blog seo
    uniE621 Afterpay Promotional Email
    graphicdesigner copywriting branding email
    uniE621 Winback Email
    graphicdesigner copywriting branding email