Courtney Williams

Available to hire

Brutally literate and passionate about content creation, driven by a love for reading and writing.

About

Brutally literate and passionate about content creation, driven by a love for reading and writing. With over 6 years of experience in copywriting, social media management, content management, and more, I specialize in crafting compelling content across channels, including branding, editing, strategic planning, blogs, email, websites, and print. I’ve built and scaled marketing campaigns that drive engagement, conversions, and revenue, always with a focus on storytelling that resonates and connects with audiences.

I bring an adaptable, collaborative approach to every project, whether it’s shaping a brand voice from the ground up, optimizing content for SEO, or developing campaigns that balance creativity with data-driven results. My goal is always the same: to create work that not only captures attention but also inspires long-term loyalty and a lot of laughs.

  • Joined August 2025

Industry experience

  • Software & Internet
  • Consumer Goods
  • Healthcare

Projects · 15

copywriting #branding #blog #seo

  • Copywriter
  • SEO Expert

graphicdesigner #copywriting #branding #email

  • Copywriter
  • Graphic Designer

graphicdesigner #copywriting #branding #email #socialmedia

  • Copywriter
  • Graphic Designer
  • Social Media Manager

Work experience

Contract Marketing Professional · Choose Your HorizonApr 2025 – May 2025 · 2 mos

• Supported marketing initiatives and client communications on a contract basis. • Overhauled and rebuilt email & SMS flows (welcome, nurture, win-back) using Customer.io and Sakari.

Content & Community Manager · BodymatterApr 2022 – Sep 2024 · 2 yrs 6 mos

• Developed and executed targeted campaigns to drive conversions. • Built social media and influencer strategies, driving: 49% increase in followers, 73% increase in post impressions, 74% increase in post reach. • Managed blog, social media strategy, and copywriting.

Content Manager · ShokzOct 2018 – Apr 2022 · 3 yrs 7 mos

•Directed blog, email, social media strategy, and copywriting. • Increased total followers (IG, TW, FB) by 68%, implemented engagement tactics that improved comment response rate by 40%. • Led brand projects including rebranding, brand guidelines, website overhaul, product launches, SEO optimization, and sales materials.

Education

Bachelor of Arts · Le Moyne College2013 – 2017

Communications

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