I am a versatile marketing professional with extensive experience in digital strategy, content creation, brand development, and customer-centric communication. I excel at coordinating cross-functional teams, managing complex projects, and delivering high-quality assets on time. I’m passionate about continuous improvement and creating seamless experiences across online and offline channels.…

Carla Pacheco

I am a versatile marketing professional with extensive experience in digital strategy, content creation, brand development, and customer-centric communication. I excel at coordinating cross-functional teams, managing complex projects, and delivering high-quality assets on time. I’m passionate about continuous improvement and creating seamless experiences across online and offline channels.…

Available to hire
See more

Skills

Experience Level

Copywriting
Expert
CRM
Expert
Email Marketing
Expert
Branding
Expert
SEO
Intermediate

Language

Portuguese
Fluent
English
Advanced

Work Experience

Marketing Specialist at Azoris Hotels & Leisure, Azores
September 1, 2017 - Present
Lead brand strategy and corporate communications across online and offline channels. Manage content strategy for website and social media to increase visibility and audience engagement. Plan and execute integrated marketing campaigns and digital projects to enhance customer experience. Oversee CRM and email marketing to improve retention and guest loyalty. Produce copy and marketing assets aligned with brand voice. Support event planning and on-site activations for brand/hotel promotion.
Marketing & Quality System Specialist at Globestar Systems (Connexall), Azores
November 1, 2009 - March 31, 2014
Created and managed website and social media content to strengthen B2B visibility. Produced digital and print marketing materials to support product communications. Participated in product development focus groups to support new feature ideation. Supported CRM implementation to streamline customer management. Coordinated ISO 9001:2015 certification with focus on the Technical Support Department, improving processes and quality control.
Tourism Specialist at Tourism Observatory of the Azores, Azores
November 1, 2009 - March 31, 2014
Produced editorial content for website and magazine focused on regional tourism insights. Conducted data analysis on tourism trends to inform strategic reports. Managed research projects and regional tourism surveys. Oversaw budget control and execution of activity plans. Coordinated event logistics and produced communication materials.

Education

Advanced Training in Digital Marketing at Competir - Ponta Delgada, Azores
February 1, 2019 - May 31, 2019
Ecotourism at University of the Azores - Ponta Delgada, Azores
September 1, 2005 - June 30, 2008

Qualifications

ISO 9001:2015 Certification
January 11, 2030 - March 31, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services

Skills

Experience Level

Copywriting
Expert
CRM
Expert
Email Marketing
Expert
Branding
Expert
SEO
Intermediate