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I am a data-driven growth leader with 12+ years of experience transforming startups, franchises, and high-growth brands into scalable revenue engines. I collaborate with product, data, and creative teams to align cross-functional efforts around one mission: sustainable, measurable, exponential growth. I translate complex analytics into actionable executive insights that accelerate profitability, reduce CAC, and maximize LTV.…I am a data-driven growth leader with 12+ years of experience transforming startups, franchises, and high-growth brands into scalable revenue engines. I collaborate with product, data, and creative teams to align cross-functional efforts around one mission: sustainable, measurable, exponential growth. I translate complex analytics into actionable executive insights that accelerate profitability, reduce CAC, and maximize LTV.

Colleen Parsons

Growth Marketer, Marketing Strategist, PPC Manager, +3

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I am a data-driven growth leader with 12+ years of experience transforming startups, franchises, and high-growth brands into scalable revenue engines. I collaborate with product, data, and creative teams to align cross-functional efforts around one mission: sustainable, measurable, exponential growth. I translate complex analytics into actionable executive insights that accelerate profitability, reduce CAC, and maximize LTV.…I am a data-driven growth leader with 12+ years of experience transforming startups, franchises, and high-growth brands into scalable revenue engines. I collaborate with product, data, and creative teams to align cross-functional efforts around one mission: sustainable, measurable, exponential growth. I translate complex analytics into actionable executive insights that accelerate profitability, reduce CAC, and maximize LTV.

Available to hire

I am a data-driven growth leader with 12+ years of experience transforming startups, franchises, and high-growth brands into scalable revenue engines. I collaborate with product, data, and creative teams to align cross-functional efforts around one mission: sustainable, measurable, exponential growth.

I translate complex analytics into actionable executive insights that accelerate profitability, reduce CAC, and maximize LTV.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of Paid Media, Growth & Acquisition at StyleSeat

January 1, 2023 - November 25, 2025

Led the full-funnel growth strategy of StyleSeat's two-sided beauty & grooming marketplace, fueling 250% YoY revenue growth across both B2B and B2C segments, while reducing overhead and driving organizational efficiency.

Director of Paid Media, Growth at ICON International

December 31, 2023 - December 31, 2023

Directed multi-channel paid media programs, built attribution models and dashboards to enable real-time ROI improvements across web and app channels.

Manager, Paid Search at Beachbody

December 31, 2021 - December 31, 2021

Orchestrated development and execution of all paid search strategies for Beachbody and Openfit, including keyword research, ad creation, landing page optimization, and bid management to maintain CAC: LTV targets.

Paid Search & Social Manager at Lett Direct, Inc.

December 31, 2020 - December 31, 2020

Managed end-to-end paid search and social campaigns for D2C eCommerce and lead generation clients; coordinated creative, finance, and strategic goals to ensure cohesive multi-channel campaigns.

Digital Marketing Specialist at Alliance Franchise Brands

December 31, 2018 - December 31, 2018

Built and optimized PPC campaigns for franchise members; conducted ongoing SEO/content optimization and local market initiatives to improve brand visibility and lead generation.