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I’m an AI-enabled digital transformation expert with 15+ years helping global brands unlock growth through scalable operating models, AI-powered productization, and data-driven decisioning. I partner with marketing, commerce and content teams across agencies like WPP and Accenture to shape strategy, design implementation roadmaps, and deliver measurable ROI. My approach blends strategic advisory with hands-on enablement—crafting AI playbooks, governance, and workflows; leading ROI-focused change programs; and steering cross-agency collaboration to turn emerging tech into practical, repeatable results.…I’m an AI-enabled digital transformation expert with 15+ years helping global brands unlock growth through scalable operating models, AI-powered productization, and data-driven decisioning. I partner with marketing, commerce and content teams across agencies like WPP and Accenture to shape strategy, design implementation roadmaps, and deliver measurable ROI. My approach blends strategic advisory with hands-on enablement—crafting AI playbooks, governance, and workflows; leading ROI-focused change programs; and steering cross-agency collaboration to turn emerging tech into practical, repeatable results.

Craig Spence

AI Strategy Consultant, Digital Producer, Project Manager, +5

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I’m an AI-enabled digital transformation expert with 15+ years helping global brands unlock growth through scalable operating models, AI-powered productization, and data-driven decisioning. I partner with marketing, commerce and content teams across agencies like WPP and Accenture to shape strategy, design implementation roadmaps, and deliver measurable ROI. My approach blends strategic advisory with hands-on enablement—crafting AI playbooks, governance, and workflows; leading ROI-focused change programs; and steering cross-agency collaboration to turn emerging tech into practical, repeatable results.…I’m an AI-enabled digital transformation expert with 15+ years helping global brands unlock growth through scalable operating models, AI-powered productization, and data-driven decisioning. I partner with marketing, commerce and content teams across agencies like WPP and Accenture to shape strategy, design implementation roadmaps, and deliver measurable ROI. My approach blends strategic advisory with hands-on enablement—crafting AI playbooks, governance, and workflows; leading ROI-focused change programs; and steering cross-agency collaboration to turn emerging tech into practical, repeatable results.

Available to hire

I’m an AI-enabled digital transformation expert with 15+ years helping global brands unlock growth through scalable operating models, AI-powered productization, and data-driven decisioning. I partner with marketing, commerce and content teams across agencies like WPP and Accenture to shape strategy, design implementation roadmaps, and deliver measurable ROI.

My approach blends strategic advisory with hands-on enablement—crafting AI playbooks, governance, and workflows; leading ROI-focused change programs; and steering cross-agency collaboration to turn emerging tech into practical, repeatable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Transformation Lead at Hogarth WPP

June 1, 2024 - Present

Led the AI operating model and transformation strategy for Vodafone across content, operations, and technology. Defined new operating models using agentic workflows powered by Production Studio and WPP Open, enabling scalable content automation across markets. Designed AI-agnostic content orchestration pipelines balancing automation and creative control. Developed enablement strategies including AI playbooks, RACI redesign, and hands-on workflow pilots with local teams. Embedded AI opportunities into broader organizational transformation and change plans focusing on reuse, ROI, and cross-team handoffs. Acted as AI SME across WPP influencing commercialization of Hogarth’s AI transformation offer and consulting capability.

Commerce & Platform Lead at Accenture Song

June 1, 2024 - August 30, 2025

Enabled multi-agency growth through strategic platform integration and early-stage AI solution design. Acted as SME across 40+ agency network, aligning go-to-market plans with AI and platform strategy across Accenture’s industries and functions. Led client workshops to identify high-value AI use cases in marketing, commerce, and operations. Developed and supported AI commercial offerings from pre-sales through delivery enablement. Spearheaded innovation workshops increasing proactive AI solution proposals by 60%. Contributed to AI capability framing in RFPs and client conversations, generating £40 million in new revenue (e.g., VWG).

Growth Consultant at Wunderman Thompson

April 30, 2022 - August 30, 2025

Commercialized an internal AI product including its monetization, sales strategy, and early pipeline. Defined commercial model, pricing, and packaging for an agency-built AI product aimed at media and creative use cases. Shaped the go-to-market plan including training decks, demo scripts, and value proposition narratives. Ran outreach campaigns and internal learning sessions to align commercial, strategy, and client teams on AI value delivery. Secured early client traction including BP and LEGO through strategic pitch support and outbound acceleration.

Commerce & Platform Lead at Accenture Song

June 1, 2022 - June 1, 2024

Led AI maturity assessments, capability audits, and roadmaps for clients and internal teams; embedded AI opportunities into broader organizational transformation with reuse, ROI, and cross-team handoffs; defined enablement strategies including AI playbooks, RACI redesign, and hands-on workflow pilots with local teams; contributed to AI capability framing in RFPs and client conversations and influenced the commercialization of AI transformation offerings across Hogarth and related units.

Growth Consultant at Wunderman Thompson

July 1, 2021 - April 1, 2022

Commercialised an internal AI product, built monetisation, sales strategy, and early pipeline; defined commercial model, pricing, and packaging for an agency-built AI product aimed at media and creative use cases; shaped go-to-market plans, including training decks, demo scripts, and value proposition narratives; ran outreach campaigns and internal learning sessions to align commercial, strategy, and client teams; secured early client traction including BP and LEGO via strategic pitch support and outbound acceleration.