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I am an AI and digital transformation strategist with over 15 years of experience leading large-scale growth and transformation across commerce, creative, and content operations. I specialize in designing new operating models powered by AI, developing enablement strategies, and commercializing transformation offers for consultancies and global brands. I've worked across WPP and Accenture to define scalable agentic workflows, shape consulting propositions, and unlock practical, bottom-line value from emerging technologies. Currently, I lead AI operating model and transformation strategy development for Vodafone across content, operations, and technology as Senior Digital Transformation Lead at Hogarth WPP. I am passionate about embedding AI opportunities into broader organizational transformation and change plans, focusing on reuse, ROI, and cross-team handoffs, while acting as an AI subject matter expert across my network to influence commercialization and capability development.…I am an AI and digital transformation strategist with over 15 years of experience leading large-scale growth and transformation across commerce, creative, and content operations. I specialize in designing new operating models powered by AI, developing enablement strategies, and commercializing transformation offers for consultancies and global brands. I've worked across WPP and Accenture to define scalable agentic workflows, shape consulting propositions, and unlock practical, bottom-line value from emerging technologies. Currently, I lead AI operating model and transformation strategy development for Vodafone across content, operations, and technology as Senior Digital Transformation Lead at Hogarth WPP. I am passionate about embedding AI opportunities into broader organizational transformation and change plans, focusing on reuse, ROI, and cross-team handoffs, while acting as an AI subject matter expert across my network to influence commercialization and capability development.

Craig Spence

AI Strategy Consultant, Digital Producer, Project Manager, +2

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I am an AI and digital transformation strategist with over 15 years of experience leading large-scale growth and transformation across commerce, creative, and content operations. I specialize in designing new operating models powered by AI, developing enablement strategies, and commercializing transformation offers for consultancies and global brands. I've worked across WPP and Accenture to define scalable agentic workflows, shape consulting propositions, and unlock practical, bottom-line value from emerging technologies. Currently, I lead AI operating model and transformation strategy development for Vodafone across content, operations, and technology as Senior Digital Transformation Lead at Hogarth WPP. I am passionate about embedding AI opportunities into broader organizational transformation and change plans, focusing on reuse, ROI, and cross-team handoffs, while acting as an AI subject matter expert across my network to influence commercialization and capability development.…I am an AI and digital transformation strategist with over 15 years of experience leading large-scale growth and transformation across commerce, creative, and content operations. I specialize in designing new operating models powered by AI, developing enablement strategies, and commercializing transformation offers for consultancies and global brands. I've worked across WPP and Accenture to define scalable agentic workflows, shape consulting propositions, and unlock practical, bottom-line value from emerging technologies. Currently, I lead AI operating model and transformation strategy development for Vodafone across content, operations, and technology as Senior Digital Transformation Lead at Hogarth WPP. I am passionate about embedding AI opportunities into broader organizational transformation and change plans, focusing on reuse, ROI, and cross-team handoffs, while acting as an AI subject matter expert across my network to influence commercialization and capability development.

Available to hire

I am an AI and digital transformation strategist with over 15 years of experience leading large-scale growth and transformation across commerce, creative, and content operations. I specialize in designing new operating models powered by AI, developing enablement strategies, and commercializing transformation offers for consultancies and global brands. I’ve worked across WPP and Accenture to define scalable agentic workflows, shape consulting propositions, and unlock practical, bottom-line value from emerging technologies.

Currently, I lead AI operating model and transformation strategy development for Vodafone across content, operations, and technology as Senior Digital Transformation Lead at Hogarth WPP. I am passionate about embedding AI opportunities into broader organizational transformation and change plans, focusing on reuse, ROI, and cross-team handoffs, while acting as an AI subject matter expert across my network to influence commercialization and capability development.

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Work Experience

Senior Digital Transformation Lead at Hogarth WPP

June 1, 2024 - Present

Led the AI operating model and transformation strategy for Vodafone across content, operations, and technology. Defined new operating models using agentic workflows powered by Production Studio and WPP Open, enabling scalable content automation across markets. Designed AI-agnostic content orchestration pipelines balancing automation and creative control. Developed enablement strategies including AI playbooks, RACI redesign, and hands-on workflow pilots with local teams. Embedded AI opportunities into broader organizational transformation and change plans focusing on reuse, ROI, and cross-team handoffs. Acted as AI SME across WPP influencing commercialization of Hogarth’s AI transformation offer and consulting capability.

Commerce & Platform Lead at Accenture Song

June 1, 2024 - August 30, 2025

Enabled multi-agency growth through strategic platform integration and early-stage AI solution design. Acted as SME across 40+ agency network, aligning go-to-market plans with AI and platform strategy across Accenture’s industries and functions. Led client workshops to identify high-value AI use cases in marketing, commerce, and operations. Developed and supported AI commercial offerings from pre-sales through delivery enablement. Spearheaded innovation workshops increasing proactive AI solution proposals by 60%. Contributed to AI capability framing in RFPs and client conversations, generating £40 million in new revenue (e.g., VWG).

Growth Consultant at Wunderman Thompson

April 30, 2022 - August 30, 2025

Commercialized an internal AI product including its monetization, sales strategy, and early pipeline. Defined commercial model, pricing, and packaging for an agency-built AI product aimed at media and creative use cases. Shaped the go-to-market plan including training decks, demo scripts, and value proposition narratives. Ran outreach campaigns and internal learning sessions to align commercial, strategy, and client teams on AI value delivery. Secured early client traction including BP and LEGO through strategic pitch support and outbound acceleration.