I'm Jessica Cramer, a graphic designer and creative manager with 10+ years of experience in branding, visual storytelling, and digital marketing.
I’m Jessica Cramer, a graphic designer and creative manager with 10+ years of experience in branding, visual storytelling, and digital marketing. I’m proficient in Adobe Creative Suite and known for creating innovative designs that elevate brand visibility.
I excel at leading design teams, managing projects, and delivering marketing campaigns across print and digital channels.
CSS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Premiere Pro
DaVinci Resolve StudioDeveloped a brochure as the primary color selection tool, showcasing 210 meticulously chosen colors from the Dunn-Edwards palette. This tool targets DIY/consumers frequenting smaller hardware stores lacking a color center. The objective is to offer consumers access to a curated color palette by providing convenient, free online color chips.
Successfully ensured a consistent implementation of the brand identity across all packaging, including the primary designs for paint, caulks and sealants, as well as various sundries. To maintain quality control, I supervised production stages and collaborated with vendors to guarantee on-time delivery.
Spearheaded design of new BEHR PRO® Architectural Kit containing 1,596 colors. Worked with senior executive team to redesign box kit to meet needs of Architects and Interior Designers, placing over 3,000 Kits with Architectural firm offices in first 6 months of launch. Supported major BEHR PRO initiative to become the trusted resource to Architectural and Design Specifications community.
Worked closely with Visual Merchandising team and display builder to create color fixture. Worked with cross-functional team to design color center and chip designs: 150 colors with 25 Market Collection colors. Designed pull-up banner to drive foot traffic from the front of the store to the paint department.
Designed labels for Interior Paint as well as Trim, Door & Cabinet paint. Worked closely with Magnolia team to create labels that represent their brand. Labels are designed with a soft touch finish, a "ticking" pattern and an embossed badge.
Led award-winning brand revitalization design development for KILZ Primers, Paint & Specialty products including iconic 1 brand (KILZ Primers). Designed new logo, color coded label architecture and visual differentiation to simplify the shopping experience. Highlighted application- specific products for DIY’ers and Pro’s. Recognized by GD USA Magazine, winning in-house award for 2019 product redesign.
Created creative marketing materials (digital and print brochures, promotional advertisements) for multiple clients, delivering cohesive visual identities and on-brand collateral across channels.
Implemented brand identity and strategic messaging across all platforms, translating guidelines into impactful designs while overseeing production and quality control. Managed the creation and proofing of art for over 200 SKUs in the new sundries program. Developed a streamlined design process for marketing material requests. Redesigned paint labels while collaborating on new branded label creation.
Creative marketing material (Brochures, promotional advertisements digital & print) for recent clients including Dunn-Edwards Corporation, Monochem Inc, REM Creative Solutions & The Future Mill LLC.
Advanced Technical Studies / Graphic Design
Commercial Graphic Design
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