I am a creative graphic designer with 10+ years of experience in branding, visual storytelling, and digital marketing. I excel in Adobe Creative Suite and have a track record of leading design teams and delivering campaigns that boost brand visibility. I thrive on turning complex concepts into clear, compelling visuals and enjoy collaborating across marketing, product, and sales to achieve measurable results.…

Jessica Cramer

I am a creative graphic designer with 10+ years of experience in branding, visual storytelling, and digital marketing. I excel in Adobe Creative Suite and have a track record of leading design teams and delivering campaigns that boost brand visibility. I thrive on turning complex concepts into clear, compelling visuals and enjoy collaborating across marketing, product, and sales to achieve measurable results.…

Available to hire

I am a creative graphic designer with 10+ years of experience in branding, visual storytelling, and digital marketing. I excel in Adobe Creative Suite and have a track record of leading design teams and delivering campaigns that boost brand visibility.

I thrive on turning complex concepts into clear, compelling visuals and enjoy collaborating across marketing, product, and sales to achieve measurable results.

See more

Language

English
Fluent

Work Experience

Freelance Graphic Designer at Freelance / Various Clients
January 1, 2024 - Present
Provided creative marketing materials (brochures, digital and print advertisements) for clients including Dunn-Edwards Corporation, Monochem Inc, REM Creative Solutions, and The Future Mill LLC. Focused on branding, visual storytelling, and delivering design that supports client campaigns.
Art & Creative Operations Manager at KELLY-MOORE Paints
January 1, 2024 - September 23, 2025
Implemented brand identity and strategic messaging across platforms, translating guidelines into impactful designs while overseeing production and quality control. Managed creation and proofreading of art for over 200 SKUs in the new sundries program. Developed a streamlined design process for marketing material requests. Redesigned paint labels and collaborated on new branded label creation.
Senior Art Manager at BEHR Paint Company
September 1, 2023 - September 23, 2025
Led graphic design for MAGNOLIA HOME®, BEHR PRO®, Whizz, and KILZ®, ensuring visual consistency. Established brand identity for Magnolia Home Paint Joanna Gaines By KILZ®, driving YOY growth in Lowe’s and Ace Hardware. Launched BEHR PRO Architectural Kit with 1,596 colors, distributing 3,000+ kits in 6 months. Oversaw design for BEHR® and KILZ launches at The Home Depot and Walmart, creating labels and marketing materials. Led brand refresh for WHIZZ® Applicators, launching new products in mass market and premium segments.
Graphic Manager / Senior Designer at Masterchem Brands
August 1, 2015 - September 23, 2025
Oversaw Graphic Design Department workflow, directed designers, production artists, and photographers. Managed weekly project status updates, job reports, and budgeting for design materials and external resources. Led cost-effective graphic solutions from concept to finished products, including labels, presentations, and advertising. Collaborated with Product Managers and VP on developing product and sub-brand personalities in visual media. Participated in brand research to improve Voice of Customer cues in visual materials. Received Graphic Design Magazine awards in the In-House Design competition.
Graphic Designer at Vi-Jon
January 1, 2008 - September 23, 2025
Designed product labels, line extensions, and point-of-purchase displays for Germ-X® and other private label Health and Beauty products. Created product photography and mock-ups for trade shows and sales calls.
Graphic Designer & Illustrator at PIXIE Stuf
May 1, 2006 - September 23, 2025
Illustrated books and designed promotional and marketing materials for children's series. Supervised in-house and outsourced printing processes and provided all illustrations for the series website.
Freelance Graphic Designer at Self-employed
January 1, 2024 - Present
Creative marketing material (Brochures, promotional advertisements digital & print) for recent clients including Dunn-Edwards Corporation, Monochem Inc, REM Creative Solutions & The Future Mill LLC.
Art & Creative Operations Manager at KELLY-MOORE Paints
January 1, 2024 - September 23, 2025
Implemented brand identity and strategic messaging across all platforms, translating guidelines into impactful designs while overseeing production and quality control. Managed the creation and proofing of art for over 200 SKUs in the new sundries program. Developed a streamlined design process for marketing material requests. Redesigned paint labels while collaborating on new branded label creation.
Senior Art Manager at BEHR Paint Company
September 1, 2023 - September 23, 2025
Led graphic design for MAGNOLIA HOME®, BEHR PRO®, Whizz, and KILZ®, ensuring visual consistency. Established brand identity for Magnolia Home Paint Joanna Gaines By KILZ®, driving YOY growth in Lowe’s and Ace Hardware. Launched BEHR PRO Architectural Kit with 1,596 colors, distributing 3,000+ kits in 6 months. Oversaw design for BEHR® and KILZ launches at The Home Depot and Walmart, creating labels and marketing materials. Led brand refresh for WHIZZ® Applicators, launching new products in mass market and premium segments.
Graphic Manager / Senior Designer at Masterchem Brands
August 1, 2015 - September 23, 2025
Oversaw Graphic Design Department workflow, directed designers, production artists, and photographers. Managed weekly project status updates, job reports, and budgeted for design materials and external resources. Led cost-effective graphic solutions from concept to finished products, including labels, presentations, and advertising. Collaborated with Product Managers and the VP on developing product and sub-brand personalities in visual media. Participated in brand research to improve Voice of Customer cues in visual communication materials. Received GD Awards from Graphic Design Magazine in the In-House Design competition.
Graphic Designer at Vi-Jon
January 1, 2008 - September 23, 2025
Designed product labels, line extensions, and point-of-purchase displays for Germ-X® and other private label Health and beauty products. Created product photography and mock-ups for trade shows & sales calls.
Graphic Designer & Illustrator at PIXIE Stuf
May 1, 2006 - September 23, 2025
Illustrated books and designed promotional and marketing materials in a children's series, The Adventures of Thumbs Up Johnnie; supervised in-house and outsourced printing processes. Provided all illustrations for series website.
Graphic Designer at Southern Illinois University, Carbondale
December 1, 2001 - September 23, 2025
Designed direct mail pieces, brochures, t-shirts, logos and billboards, promoting various activities/programs. Managed in-house printing on high-speed duplicating machines.

Education

Bachelor of Science at Southern Illinois University, Carbondale
May 8, 1998 - May 6, 2001
Advanced Technical Studies / Graphic Design
Associate of Applied Science at Southern Illinois University, Carbondale
August 5, 1996 - May 8, 1998
Commercial Graphic Design
Minor in Marketing at Southern Illinois University, Carbondale
May 8, 1998 - May 6, 2001
Bachelor of Science (BS), Graphic Design | Minor in Marketing & Fine Art at Southern Illinois University, Carbondale
January 11, 2030 - September 23, 2025
Associate of Applied Science (AAS), Commercial Graphic Design at Southern Illinois University, Carbondale
January 11, 2030 - September 23, 2025
Bachelor of Science (BS) at Southern Illinois University, Carbondale
January 11, 2030 - September 23, 2025
Associate of Applied Science (AAS) at Southern Illinois University, Carbondale
January 11, 2030 - September 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Consumer Goods, Non-Profit Organization, Manufacturing, Retail, Media & Entertainment, Professional Services
    uniE621 Dunn-Edwards Paints - Curated Color Palette/ Brochure
    Developed a brochure as the primary color selection tool, showcasing 210 meticulously chosen colors from the Dunn-Edwards palette. This tool targets DIY/consumers frequenting smaller hardware stores lacking a color center. The objective is to offer consumers access to a curated color palette by providing convenient, free online color chips.…
    uniE621 KELLY-MOORE PAINTS Packaging
    Successfully ensured a consistent implementation of the brand identity across all packaging, including the primary designs for paint, caulks and sealants, as well as various sundries. To maintain quality control, I supervised production stages and collaborated with vendors to guarantee on-time delivery.…
    uniE621 BEHR COLOR SYSTEM
    Spearheaded design of new BEHR PRO® Architectural Kit containing 1,596 colors. Worked with senior executive team to redesign box kit to meet needs of Architects and Interior Designers, placing over 3,000 Kits with Architectural firm offices in first 6 months of launch. Supported major BEHR PRO initiative to become the trusted resource to Architectural and Design Specifications community.…
    uniE621 Color Center, Cards and Banners
    Worked closely with Visual Merchandising team and display builder to create color fixture. ​ Worked with cross-functional team to design color center and chip designs: 150 colors with 25 Market Collection colors. ​ Designed pull-up banner to drive foot traffic from the front of the store to the paint department.…
    uniE621 MAGNOLIA HOME Interior Paint Label Designs
    Designed labels for Interior Paint as well as Trim, Door & Cabinet paint. Worked closely with Magnolia team to create labels that represent their brand. ​ Labels are designed with a soft touch finish, a "ticking" pattern and an embossed badge.…
    uniE621 KILZ PRIMERS
    Led award-winning brand revitalization design development for KILZ Primers, Paint & Specialty products including iconic 1 brand (KILZ Primers). Designed new logo, color coded label architecture and visual differentiation to simplify the shopping experience. Highlighted application- specific products for DIY’ers and Pro’s. Recognized by GD USA Magazine, winning in-house award for 2019 product redesign.…