I’m a designer with 10 years of industry experience, known for forward-thinking, attention to detail, and a strategic approach to visual design. Based in Oawa, Ontario, I design marketing and print materials for Naturally Vain and run my own freelance design studio, Creative Boots Co., delivering print, UI, website design, and illustration projects for a diverse client base.…I’m a designer with 10 years of industry experience, known for forward-thinking, attention to detail, and a strategic approach to visual design. Based in Oawa, Ontario, I design marketing and print materials for Naturally Vain and run my own freelance design studio, Creative Boots Co., delivering print, UI, website design, and illustration projects for a diverse client base.WWW…
I’m a designer with 10 years of industry experience, known for forward-thinking, attention to detail, and a strategic approach to visual design. Based in Oawa, Ontario, I design marketing and print materials for Naturally Vain and run my own freelance design studio, Creative Boots Co., delivering print, UI, website design, and illustration projects for a diverse client base.…I’m a designer with 10 years of industry experience, known for forward-thinking, attention to detail, and a strategic approach to visual design. Based in Oawa, Ontario, I design marketing and print materials for Naturally Vain and run my own freelance design studio, Creative Boots Co., delivering print, UI, website design, and illustration projects for a diverse client base.WWWW…
Available to hire
I’m a designer with 10 years of industry experience, known for forward-thinking, attention to detail, and a strategic approach to visual design.
Based in Oawa, Ontario, I design marketing and print materials for Naturally Vain and run my own freelance design studio, Creative Boots Co., delivering print, UI, website design, and illustration projects for a diverse client base.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Senior Visual - Digital Designer at Craft & Crew
July 31, 2018 - September 22, 2021In this role, I was a key collaborator with team members and clients on various enterprise website projects, ensuring high-quality end-to-end design support. My focus was on creating intuitive and engaging UI/website designs, mobile app interfaces, and digital marketing ad campaigns that aligned with client objectives. I guided clients through the design process, helping them make informed decisions to steer their projects in the right direction.
I worked with notable brands, including Realtor.ca, Xplore, 4-H Canada, and Gabriel Pizza, among others, delivering impactful digital experiences that enhanced their online presence and user engagement.
Illustrator at Simple Story Videos
February 27, 2017 - May 31, 2018Created scene-to-scene illustrations for explainer videos and created detailed storyboarding illustrations to support video marketing projects.
Senior Visual + UI Designer at Craft & Crew
April 1, 2015 - February 1, 2017Led visual and UI design across marketing materials and digital products; collaborated on enterprise website projects; collaborated with clients including Realtor.ca, Xplore, 4-H Canada, and Gabriel Pizza.
Brand Manager + Senior Designer at Naturally Vain
September 1, 2021 - PresentSpearheaded complete rebranding of product labels and packaging; defined cohesive brand direction; supported product design, marketing collateral, and web materials.
Freelance Designer at Creative Boots Co.
August 28, 2021 - PresentFounded and operates a design studio offering UI/Web design, app design, print materials, branding, and illustration; collaborates with diverse clients.
Senior Visual + UI Designer at Craft & Crew
July 1, 2018 - September 30, 2021Continued design leadership across digital products and marketing assets; contributed to client projects and brand experiences.
Education
Advanced Diploma - Honours at Algonquin College of Arts and Technology
September 1, 2012 - June 1, 2014High School Diploma at Woodroffe High School
January 1, 2006 - January 1, 2010Advanced Diploma - Graphic Design at Algonquin College
January 1, 2012 - December 31, 2015High School Diploma at Woodroe High School
January 1, 2006 - December 31, 2010Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education
Naturally Vain Brand + Packaging Design
Naturally Vain, a Canadian bath and body company, needed a complete brand transformation to better reflect its values, showcase its products, and stand out in a highly competitive market. While the company had strong products and growing demand, its visual identity, packaging, and digital presence no longer aligned with its ambitions or effectively communicated its story to retail buyers and consumers.
As a contract freelance designer, I took ownership of Naturally Vain’s full brand design direction with a focus on:
• Comprehensive Brand Overhaul: Redesigned every product label and box design across Naturally Vain’s diverse skincare and bath collections, ensuring consistency and a refreshed visual language.
• Retail-Focused Packaging Design: Created exclusive discovery sets such as advent calendars, soap sets, and bath bomb sets tailored specifically for wholesale buyers—which became core to securing large retail contracts.
• Web Presence Revamp: Rebuilt Naturally Vain’s Shopify storefront with a custom theme and unique shopping experience, ensuring a seamless, brand-aligned user journey.
• Visual Marketing Materials: Designed banners, email newsletters, promotional assets, and visual campaigns to support wholesale and direct-to-consumer growth.
The brand transformation successfully repositioned Naturally Vain as a modern, professional, and retail-ready company. The impact of the design overhaul has been directly tied to substantial business growth. Key outcomes included:
• A fully refreshed visual identity spanning packaging, digital, and marketing assets
• Exclusive set designs that secured major wholesale contracts with Costco Canada, Costco USA, TJX Canada, TJX USA, Walmart, and Giant Tiger
• A unique Shopify storefront experience that differentiated Naturally Vain from competitors and improved consumer engagement
• Stronger alignment between product visuals, consumer expectations, and retail buyer needs
• Increased wholesale and retail growth supported by cohesive, memorable design across all channels
This collaboration demonstrates how end-to-end brand ownership across packaging, web, and marketing—can transform a growing company into a recognized and scalable brand. By elevating every visual detail, Naturally Vain was able to win major retail partnerships, strengthen consumer loyalty, and achieve substantial growth in both wholesale and direct-to-consumer markets.…Naturally Vain, a Canadian bath and body company, needed a complete brand transformation to better reflect its values, showcase its products, and stand out in a highly competitive market. While the company had strong products and growing demand, its visual identity, packaging, and digital presence no longer aligned with its ambitions or effectively communicated its story to retail buyers and consumers.
As a contract freelance designer, I took ownership of Naturally Vain’s full brand design direction with a focus on:
• Comprehensive Brand Overhaul: Redesigned every product label and box design across Naturally Vain’s diverse skincare and bath collections, ensuring consistency and a refreshed visual language.
• Retail-Focused Packaging Design: Created exclusive discovery sets such as advent calendars, soap sets, and bath bomb sets tailored specifically for wholesale buyers—which became core to securing large retail contracts.
• Web Presence Revamp: Rebuilt Naturally Vain’s Shopify storefront with a custom theme and unique shopping experience, ensuring a seamless, brand-aligned user journey.
• Visual Marketing Materials: Designed banners, email newsletters, promotional assets, and visual campaigns to support wholesale and direct-to-consumer growth.
The brand transformation successfully repositioned Naturally Vain as a modern, professional, and retail-ready company. The impact of the design overhaul has been directly tied to substantial business growth. Key outcomes included:
• A fully refreshed visual identity spanning packaging, digital, and marketing assets
• Exclusive set designs that secured major wholesale contracts with Costco Canada, Costco USA, TJX Canada, TJX USA, Walmart, and Giant Tiger
• A unique Shopify storefront experience that differentiated Naturally Vain from competitors and improved consumer engagement
• Stronger alignment between product visuals, consumer expectations, and retail buyer needs
• Increased wholesale and retail growth supported by cohesive, memorable design across all channels
This collaboration demonstrates how end-to-end brand ownership across packaging, web, and marketing—can transform a growing company into a recognized and scalable brand. By elevating every visual detail, Naturally Vain was able to win major retail partnerships, strengthen consumer loyalty, and achieve substantial growth in both wholesale and direct-to-consumer markets.WW…
Irwin, A FactSet Company
Irwin, a leading capital markets software company acquired by FactSet, has trusted me as a freelance visual design partner for over three years. During this time, I’ve collaborated on a wide range of creative needs to support their evolving brand, from large-scale product storytelling to marketing campaigns and conference experiences.
As a freelance Visual Designer, I partnered closely with Irwin’s marketing and product teams to deliver high-quality creative across diverse initiatives. My contributions included:
• Illustrative Product Mockups: Created more than 70 unique, detailed product illustrations that highlighted key features of Irwin’s platform and simplified complex workflows for clients.
• Marketing and Social Media Assets: Designed a variety of campaign graphics, digital ads, and social media visuals to strengthen brand presence and engagement across platforms.
• Conference Booths and Event Collateral: Developed full-scale booth designs from concept to production, along with supporting materials such as banners, posters, coasters, and branded swag to create a cohesive event experience.
• Creative Consistency: Ensured that every touchpoint aligned with Irwin’s evolving brand identity and communicated professionalism, trust, and innovation.
The ongoing design partnership with Irwin has successfully elevated the company’s visual storytelling, strengthened its brand presence, and supported growth across multiple channels. Over three years of collaboration, the work has positioned Irwin as a polished, innovative, and credible leader in capital markets software. Key outcomes included:
• A library of 70+ illustrative product mockups that simplified complex workflows and became central to Irwin’s marketing and sales communications
• A cohesive suite of marketing and social media assets that expanded brand reach and reinforced consistent messaging across digital platforms
• Full-scale conference booth environments and supporting collateral that created memorable event experiences and strengthened in-person brand impact
• Creative guidance and branded materials for swag, posters, banners, and coasters that ensured every touchpoint reinforced Irwin’s professional identity
This collaboration demonstrates how consistent visual design direction spanning illustrative product storytelling, marketing campaigns, and conference experiences—can help a fast-growing software company maintain brand cohesion while engaging audiences with clarity and confidence.…Irwin, a leading capital markets software company acquired by FactSet, has trusted me as a freelance visual design partner for over three years. During this time, I’ve collaborated on a wide range of creative needs to support their evolving brand, from large-scale product storytelling to marketing campaigns and conference experiences.
As a freelance Visual Designer, I partnered closely with Irwin’s marketing and product teams to deliver high-quality creative across diverse initiatives. My contributions included:
• Illustrative Product Mockups: Created more than 70 unique, detailed product illustrations that highlighted key features of Irwin’s platform and simplified complex workflows for clients.
• Marketing and Social Media Assets: Designed a variety of campaign graphics, digital ads, and social media visuals to strengthen brand presence and engagement across platforms.
• Conference Booths and Event Collateral: Developed full-scale booth designs from concept to production, along with supporting materials such as banners, posters, coasters, and branded swag to create a cohesive event experience.
• Creative Consistency: Ensured that every touchpoint aligned with Irwin’s evolving brand identity and communicated professionalism, trust, and innovation.
The ongoing design partnership with Irwin has successfully elevated the company’s visual storytelling, strengthened its brand presence, and supported growth across multiple channels. Over three years of collaboration, the work has positioned Irwin as a polished, innovative, and credible leader in capital markets software. Key outcomes included:
• A library of 70+ illustrative product mockups that simplified complex workflows and became central to Irwin’s marketing and sales communications
• A cohesive suite of marketing and social media assets that expanded brand reach and reinforced consistent messaging across digital platforms
• Full-scale conference booth environments and supporting collateral that created memorable event experiences and strengthened in-person brand impact
• Creative guidance and branded materials for swag, posters, banners, and coasters that ensured every touchpoint reinforced Irwin’s professional identity
This collaboration demonstrates how consistent visual design direction spanning illustrative product storytelling, marketing campaigns, and conference experiences—can help a fast-growing software company maintain brand cohesion while engaging audiences with clarity and confidence.WW…
4H Canada Website Design
4H Canada, a national youth development nonprofit, needed a modern, accessible website and refreshed visual system to better serve members, parents, volunteer leaders, and donors across the country. The organization’s legacy and programs were strong, but the site’s navigation, storytelling, and design no longer reflected its impact or met today’s accessibility and bilingual needs.
As Senior Visual Designer collaborating with Craft&Crew, I contributed to the visual design direction of the project with a focus on:
• Moodboarding and Visual Exploration: Led an extensive moodboarding phase to evolve 4H’s brand identity, photography direction, and supporting graphics into a refreshed, modern look and feel.
• Responsive Modular Design: Designed flexible, component-based layouts in Figma that scale seamlessly across devices and integrate effectively into Craft CMS.
• Icon Design Guidance and UI Kit: Provided direction for a cohesive icon style and delivered a starting set of icons as part of a scalable UI kit, ensuring consistency across navigation and content modules.
The redesigned website and refreshed visual identity successfully modernized 4H Canada’s digital presence while staying true to its trusted legacy. The project positioned the organization as an accessible, inclusive, and forward-looking leader in youth development. Key outcomes included:
• A revitalized visual identity that feels modern while honouring 4H’s heritage values
• A flexible, modular design system that improved scalability and simplified ongoing content creation within Craft CMS
• Clear, responsive layouts that enhanced navigation and made it easier for members, parents, leaders, and donors to engage with programs and resources
• Icon design guidance and a starting UI kit that provided a strong foundation for consistent visual communication across the site and future digital touch-points
• A bilingual experience that ensured equal accessibility and representation for both English and French audiences
This project demonstrates how a strong visual design direction supported by moodboarding, modular systems, and UI foundations—can transform an established nonprofit’s digital presence. By aligning refreshed visuals with organizational goals, the new website empowers 4H Canada to communicate its mission more effectively and inspire greater engagement from its community nationwide.…4H Canada, a national youth development nonprofit, needed a modern, accessible website and refreshed visual system to better serve members, parents, volunteer leaders, and donors across the country. The organization’s legacy and programs were strong, but the site’s navigation, storytelling, and design no longer reflected its impact or met today’s accessibility and bilingual needs.
As Senior Visual Designer collaborating with Craft&Crew, I contributed to the visual design direction of the project with a focus on:
• Moodboarding and Visual Exploration: Led an extensive moodboarding phase to evolve 4H’s brand identity, photography direction, and supporting graphics into a refreshed, modern look and feel.
• Responsive Modular Design: Designed flexible, component-based layouts in Figma that scale seamlessly across devices and integrate effectively into Craft CMS.
• Icon Design Guidance and UI Kit: Provided direction for a cohesive icon style and delivered a starting set of icons as part of a scalable UI kit, ensuring consistency across navigation and content modules.
The redesigned website and refreshed visual identity successfully modernized 4H Canada’s digital presence while staying true to its trusted legacy. The project positioned the organization as an accessible, inclusive, and forward-looking leader in youth development. Key outcomes included:
• A revitalized visual identity that feels modern while honouring 4H’s heritage values
• A flexible, modular design system that improved scalability and simplified ongoing content creation within Craft CMS
• Clear, responsive layouts that enhanced navigation and made it easier for members, parents, leaders, and donors to engage with programs and resources
• Icon design guidance and a starting UI kit that provided a strong foundation for consistent visual communication across the site and future digital touch-points
• A bilingual experience that ensured equal accessibility and representation for both English and French audiences
This project demonstrates how a strong visual design direction supported by moodboarding, modular systems, and UI foundations—can transform an established nonprofit’s digital presence. By aligning refreshed visuals with organizational goals, the new website empowers 4H Canada to communicate its mission more effectively and inspire greater engagement from its community nationwide.WW…
Recollective Brand + Web Design
Recollective, a long-established leader in cloud-based customer engagement and collaboration software, needed a full brand refresh and website redesign to better reflect its vision, values, and innovative technology. While the platform was robust and trusted, the brand identity and website no longer aligned with the company’s evolving story or connected strongly with its audience.
As Senior Visual Designer, I collaborated directly with Recollective’s co-founders, Philippe Dame and Alfred Jay, to ensure the new brand captured the heart of the company’s vision. My key contributions included:
• Brand Exploration & Identity: Led multiple rounds of creative exploration and iteration to establish a new, unique, and visually memorable logomark that embodied the company’s values and future direction.
• Website Redesign: Created a clean, modern, and responsive design that elevated brand perception and improved navigation for both prospective and existing customers.
• Illustrative UI Mockups: Developed custom illustrations inspired by the platform’s interface, simplified to help users quickly grasp how the product works.
• Consistency & Scalability: Ensured all brand and web elements worked cohesively across digital touch points for long-term adaptability.
The rebrand and redesigned website successfully repositioned Recollective as a forward-thinking leader in customer engagement software. Key outcomes included:
• A unique, memorable brand that strengthened visual recognition
• A modern, streamlined website that improved clarity and navigation
• Enhanced storytelling through simplified UI-inspired illustrations
• Strong alignment between brand visuals, company values, and market positioning
This project demonstrates how close collaboration between design leadership and company founders can result in a brand and digital presence that authentically communicates a company’s mission while engaging users more effectively.…Recollective, a long-established leader in cloud-based customer engagement and collaboration software, needed a full brand refresh and website redesign to better reflect its vision, values, and innovative technology. While the platform was robust and trusted, the brand identity and website no longer aligned with the company’s evolving story or connected strongly with its audience.
As Senior Visual Designer, I collaborated directly with Recollective’s co-founders, Philippe Dame and Alfred Jay, to ensure the new brand captured the heart of the company’s vision. My key contributions included:
• Brand Exploration & Identity: Led multiple rounds of creative exploration and iteration to establish a new, unique, and visually memorable logomark that embodied the company’s values and future direction.
• Website Redesign: Created a clean, modern, and responsive design that elevated brand perception and improved navigation for both prospective and existing customers.
• Illustrative UI Mockups: Developed custom illustrations inspired by the platform’s interface, simplified to help users quickly grasp how the product works.
• Consistency & Scalability: Ensured all brand and web elements worked cohesively across digital touch points for long-term adaptability.
The rebrand and redesigned website successfully repositioned Recollective as a forward-thinking leader in customer engagement software. Key outcomes included:
• A unique, memorable brand that strengthened visual recognition
• A modern, streamlined website that improved clarity and navigation
• Enhanced storytelling through simplified UI-inspired illustrations
• Strong alignment between brand visuals, company values, and market positioning
This project demonstrates how close collaboration between design leadership and company founders can result in a brand and digital presence that authentically communicates a company’s mission while engaging users more effectively.WW…
Realtor.ca Mobile App Design
Realtor.ca, one of Canada’s top real estate platforms, needed a full mobile app redesign to better support its growing user base. The outdated interface and inconsistent design made browsing difficult. The goal was to deliver a cleaner, more intuitive experience that improved discoverability, task flows, and overall usability.
As the Lead Visual Designer, I was involved in every phase of the redesign process, working closely with the UX designer and development team to bring the vision to life. My key contributions included:
• Visual Direction: Led the creation of a modern, cohesive visual language with a focus on clarity, consistency, and brand integrity.
• Collaborative Testing: Partnered with UX and developers to test new features and refine user flows based on real-time feedback and performance data.
• Design System: Built a scalable, reusable design system to support future iterations and ensure consistency across all screens.
• Accessibility & Optimization: Ensured all visual components met accessibility standards and optimized for responsiveness across devices.
• The redesigned app delivered a significantly improved user experience and received strong feedback from both users and internal stakeholders. Key outcomes included:
• A visually refreshed, modern interface that elevated brand perception
• Faster and more intuitive property discovery with streamlined search and filter functionality
• Improved user engagement, with increased session time and repeat usage
• A robust design system that now supports ongoing development and feature expansion
This project stands as a strong example of how user-centered visual design can drive both usability and long-term scalability in a high-traffic digital product.…Realtor.ca, one of Canada’s top real estate platforms, needed a full mobile app redesign to better support its growing user base. The outdated interface and inconsistent design made browsing difficult. The goal was to deliver a cleaner, more intuitive experience that improved discoverability, task flows, and overall usability.
As the Lead Visual Designer, I was involved in every phase of the redesign process, working closely with the UX designer and development team to bring the vision to life. My key contributions included:
• Visual Direction: Led the creation of a modern, cohesive visual language with a focus on clarity, consistency, and brand integrity.
• Collaborative Testing: Partnered with UX and developers to test new features and refine user flows based on real-time feedback and performance data.
• Design System: Built a scalable, reusable design system to support future iterations and ensure consistency across all screens.
• Accessibility & Optimization: Ensured all visual components met accessibility standards and optimized for responsiveness across devices.
• The redesigned app delivered a significantly improved user experience and received strong feedback from both users and internal stakeholders. Key outcomes included:
• A visually refreshed, modern interface that elevated brand perception
• Faster and more intuitive property discovery with streamlined search and filter functionality
• Improved user engagement, with increased session time and repeat usage
• A robust design system that now supports ongoing development and feature expansion
This project stands as a strong example of how user-centered visual design can drive both usability and long-term scalability in a high-traffic digital product.WW…
Sensible Weather Website Design
Through Craft & Crew, I was brought on as the lead designer for Sensible Weather’s website redesign. The goal: create a new look and feel that better captured their brand and offered more flexibility for their growing content needs. The existing site was visually underwhelming and difficult to update—making scalability a real challenge.
We started with moodboards to align the team on visual direction and tone, establishing a strong foundation for the new design. From there, I developed a modular design system—prioritizing flexibility, usability, and brand consistency. Every component was built to support a scalable CMS experience, giving the internal team more control over content updates without sacrificing design integrity.
The final site delivered a refreshed, modern identity for Sensible Weather. One that’s easy to manage and built to grow with them. The modular structure and improved CMS functionality made it simple for the team to scale content, while staying true to their brand. The client was thrilled with the outcome, and the project was celebrated as a strong collaboration from start to finish.…Through Craft & Crew, I was brought on as the lead designer for Sensible Weather’s website redesign. The goal: create a new look and feel that better captured their brand and offered more flexibility for their growing content needs. The existing site was visually underwhelming and difficult to update—making scalability a real challenge.
We started with moodboards to align the team on visual direction and tone, establishing a strong foundation for the new design. From there, I developed a modular design system—prioritizing flexibility, usability, and brand consistency. Every component was built to support a scalable CMS experience, giving the internal team more control over content updates without sacrificing design integrity.
The final site delivered a refreshed, modern identity for Sensible Weather. One that’s easy to manage and built to grow with them. The modular structure and improved CMS functionality made it simple for the team to scale content, while staying true to their brand. The client was thrilled with the outcome, and the project was celebrated as a strong collaboration from start to finish.WW…
Hire a Designer
We have the best designer experts on Twine. Hire a designer today.