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I am a results-driven public relations (PR) and marketing professional with over 15 years’ experience guiding strategic management, championing intellectual property advocacy and building brands across diverse markets. I am a WIPO-certified IP Trainer and AIB Alumni Industry Panel Member for Marketing, with a proven track record of launching and managing high-impact campaigns that spark engagement, drive adoption and deliver measurable ROI. I excel at turning complex concepts into compelling value propositions, using insights to shape effective strategies and bring teams together to achieve shared goals. I am passionate about creativity, innovation, problem-solving and customer-focused marketing.…I am a results-driven public relations (PR) and marketing professional with over 15 years’ experience guiding strategic management, championing intellectual property advocacy and building brands across diverse markets. I am a WIPO-certified IP Trainer and AIB Alumni Industry Panel Member for Marketing, with a proven track record of launching and managing high-impact campaigns that spark engagement, drive adoption and deliver measurable ROI. I excel at turning complex concepts into compelling value propositions, using insights to shape effective strategies and bring teams together to achieve shared goals. I am passionate about creativity, innovation, problem-solving and customer-focused marketing.

Rachael N. Collymore

Brand Strategist, Marketing Strategist, Social Media Manager, +7

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I am a results-driven public relations (PR) and marketing professional with over 15 years’ experience guiding strategic management, championing intellectual property advocacy and building brands across diverse markets. I am a WIPO-certified IP Trainer and AIB Alumni Industry Panel Member for Marketing, with a proven track record of launching and managing high-impact campaigns that spark engagement, drive adoption and deliver measurable ROI. I excel at turning complex concepts into compelling value propositions, using insights to shape effective strategies and bring teams together to achieve shared goals. I am passionate about creativity, innovation, problem-solving and customer-focused marketing.…I am a results-driven public relations (PR) and marketing professional with over 15 years’ experience guiding strategic management, championing intellectual property advocacy and building brands across diverse markets. I am a WIPO-certified IP Trainer and AIB Alumni Industry Panel Member for Marketing, with a proven track record of launching and managing high-impact campaigns that spark engagement, drive adoption and deliver measurable ROI. I excel at turning complex concepts into compelling value propositions, using insights to shape effective strategies and bring teams together to achieve shared goals. I am passionate about creativity, innovation, problem-solving and customer-focused marketing.

Available to hire

I am a results-driven public relations (PR) and marketing professional with over 15 years’ experience guiding strategic management, championing intellectual property advocacy and building brands across diverse markets.

I am a WIPO-certified IP Trainer and AIB Alumni Industry Panel Member for Marketing, with a proven track record of launching and managing high-impact campaigns that spark engagement, drive adoption and deliver measurable ROI. I excel at turning complex concepts into compelling value propositions, using insights to shape effective strategies and bring teams together to achieve shared goals. I am passionate about creativity, innovation, problem-solving and customer-focused marketing.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Work Experience

MD, PR, Marketing & IP Consultant at Power Media Hub

January 1, 2016 - Present

Led strategic communication, public relations and multi-channel marketing initiatives for MSMEs, NGOs and creative sector stakeholders in emerging markets. Provided Talent Management and Consulting services to artists/performers. Developed and executed integrated PR and brand marketing campaigns that increased market reach, strengthened positioning and delivered measurable ROI (e.g., boosting engagement metrics by 93.7K%). Provided intellectual property training and consulting, enhancing brand protection and strategic positioning for creative enterprises and educational institutions. Successfully managed PR campaigns for high-profile events, including the Caribbean Creative Industries and MSMEs Summit, securing regional media coverage and high engagement. Collaborated with creative teams to enhance brand visibility and audience engagement through content creation and cross-platform integration.

PR & Marketing Lead at Black Collar Creative Foundation

July 1, 2024 - Present

Led the PR and marketing efforts for the Black Collar Gala - Classics and Calypsos, a fundraising initiative supporting creative enterprises. Collaborated with production and operations management teams to ensure seamless execution of the event. Crafted targeted media and sponsorship proposals that expanded partnership opportunities and boosted stakeholder engagement. Promoted the gala across multiple platforms, enhancing the Foundation’s visibility and engagement through strategic media outreach.

PR & Marketing Campaign Lead at Queen of the Road - The Calypso Rose Musical

February 1, 2024 - June 30, 2024

Directed the PR and marketing campaign for the Trinidad premiere of this internationally recognised musical, maximising audience engagement and media exposure. Designed and executed innovative multi-channel go-to marketing strategies spanning social media, traditional media and digital platforms, driving regional adoption and brand awareness. Coordinated strategic planning, budgeting and scripting for radio and online promotions to ensure seamless campaign execution.

Public Relations Lead Consultant at Caribbean Creative Industries and MSMEs Summit (AEGIS)

September 1, 2021 - November 30, 2021

Orchestrated a comprehensive PR strategy for the summit, engaging key media contacts and stakeholders from the Caribbean and international markets. Executed targeted marketing initiatives, including influencer engagement and email marketing that enhanced media impressions and summit participation. Developed strategic messaging and media content that resonated with diverse audiences and elevated the event’s profile.

Marketing Plan Development at UWI-DCFA

February 1, 2019 - Present

Spearheaded the rebranding and marketing strategy of UWI-DCFA's flagship event, The Old Yard (formerly Vie La Cou), achieving increased visibility and audience engagement from both local and regional communities. Developed an integrated marketing plan to enhance visibility, audience engagement and participation for this cultural showcase.

Board Secretary at Circle of Poets of Trinidad and Tobago

January 1, 2017 - Present

Board Secretary; International Authors Forum (IAF) member (2025) – Represented the Caribbean Chapter at WIPO meeting in Geneva. Appointed to the Board, providing strategic planning and operational management for cultural and artistic initiatives.

Accounts Coordinator at Lonsdale, Saatchi & Saatchi

January 1, 2011 - December 31, 2011

Worked on key client accounts including ABS, Angostura and Atlantic, coordinating communication between creative teams and clients, and assisting in developing copy and releases to drive engagement and brand visibility.

Founder & Director at Poetic Vibes Arts Foundation

January 1, 2007 - Present

Founded and managed a community-driven arts foundation delivering live performances and cultural events with a global perspective (Synergia series - a fusion of art, jazz and poetry). Organized and coordinated the Artisans for Change Festival in collaboration with UNESCO, promoting local artisans and cultural exchange. Developed youth-focused initiatives, such as Leaders of Tomorrow TT, offering workshops in public speaking and creative arts for at-risk youth and students.