Fractional Creative Support for Growth-Minded Businesses | Founder, SheSō :: I proudly partner with and serve clients of all races, national origins, sexual orientations, and religious beliefs :: CURIOUS My curiosity and passion for design extend to all forms — from architecture and fashion to urban design and photography. I’m driven to research topics in-depth, to explore their history, context, and background to create the most effective and impactful visual solution. VERSATILE I was fortunate to be a student during the Golden Age of design — when both hands-on art forms were taught alongside the latest in tech. From type anatomy, book formatting, and letterpress to UX, UI, and digital design, I’m comfortable designing for print, digital, and environmental formats. MINIMALIST I like to envision ways to reduce visual noise while arriving at the essence of the image’s meaning, which is how I approach much of my work. I strive to strengthen the underlying message, mission, and brand through eye-catching, simple yet impactful imagery. INTENTIONAL Whether I’m creating a brand identity, conducting user research, or renovating a website, my approach is both intentional and strategic. I approach each project holistically, combining design thinking and business objectives, form, and function (UX + UI) to elevate clients’ profiles and achieve their economic goals.

Nicole Wang

Fractional Creative Support for Growth-Minded Businesses | Founder, SheSō :: I proudly partner with and serve clients of all races, national origins, sexual orientations, and religious beliefs :: CURIOUS My curiosity and passion for design extend to all forms — from architecture and fashion to urban design and photography. I’m driven to research topics in-depth, to explore their history, context, and background to create the most effective and impactful visual solution. VERSATILE I was fortunate to be a student during the Golden Age of design — when both hands-on art forms were taught alongside the latest in tech. From type anatomy, book formatting, and letterpress to UX, UI, and digital design, I’m comfortable designing for print, digital, and environmental formats. MINIMALIST I like to envision ways to reduce visual noise while arriving at the essence of the image’s meaning, which is how I approach much of my work. I strive to strengthen the underlying message, mission, and brand through eye-catching, simple yet impactful imagery. INTENTIONAL Whether I’m creating a brand identity, conducting user research, or renovating a website, my approach is both intentional and strategic. I approach each project holistically, combining design thinking and business objectives, form, and function (UX + UI) to elevate clients’ profiles and achieve their economic goals.

Available to hire

Fractional Creative Support for Growth-Minded Businesses | Founder, SheSō

:: I proudly partner with and serve clients of all races, national origins, sexual orientations, and religious beliefs ::

CURIOUS
My curiosity and passion for design extend to all forms — from architecture and fashion to urban design and photography. I’m driven to research topics in-depth, to explore their history, context, and background to create the most effective and impactful visual solution.

VERSATILE
I was fortunate to be a student during the Golden Age of design — when both hands-on art forms were taught alongside the latest in tech. From type anatomy, book formatting, and letterpress to UX, UI, and digital design, I’m comfortable designing for print, digital, and environmental formats.

MINIMALIST
I like to envision ways to reduce visual noise while arriving at the essence of the image’s meaning, which is how I approach much of my work. I strive to strengthen the underlying message, mission, and brand through eye-catching, simple yet impactful imagery.

INTENTIONAL
Whether I’m creating a brand identity, conducting user research, or renovating a website, my approach is both intentional and strategic. I approach each project holistically, combining design thinking and business objectives, form, and function (UX + UI) to elevate clients’ profiles and achieve their economic goals.

See more

Work Experience

Freelance & Consulting at San Francisco Bay Area
April 1, 2007 - Present
Notable accounts include Google, LinkedIn, Continental Mills, Roche, Genentech, The Bold Italic, Sephora, ShopStyle by Popsugar, Nordstrom, Sunglass Hut, AT&T, eBay, Tiny Prints, and Diageo Wine Brands. Created UX journey maps for a pitch securing a ~$6M annual account for a digital marketing agency. Implemented end-to-end application design processes from research to go-live. Provided photo/art direction, interaction, and visual design for numerous projects. Developed brand identity and content strategy for social media campaigns to increase brand awareness.
Associate Creative Director, UX at Firewood Marketing, San Francisco, CA
April 30, 2020 - August 1, 2025
Conducted user research to guide design decisions and prioritize MVP to north star solutions. Facilitated multidisciplinary teams and clients through the design process leading to co-creation, prototyping, and hypothesis validation. Designed B2B/enterprise web applications replacing spreadsheets, automating tools to reduce about 35% of manual work, increasing workflow efficiency and data accuracy.
Visual Design Instructor at General Assembly, San Francisco & Oakland, CA
December 31, 2015 - August 1, 2025
Taught design principles and processes to a class of 18 students with little to no visual design experience. Mentored students in digital software skills to aid class assignments and overall creative practice.
Associate Art Director at Digitas, Boston, MA
November 30, 2006 - August 1, 2025
Art directed and designed marketing communications from concept through completion. Collaborated closely with copywriters to develop creative solutions recognized in marketing campaigns. Managed all aspects of creative process including photography selection and print materials. Led quarterly distributed magazines for Celebrity Cruises, resulting in increased bookings.
Freelance & Consulting at Boston, MA
September 30, 2003 - August 1, 2025
Provided design services for Houghton Mifflin Publishing, Partners Mortgage, Massachusetts Association of Health Plans, Summit Partners, Massachusetts Biotechnology Councils, and Dana-Farber Cancer Institute.
Freelance & Consulting at Self-employed, San Francisco Bay Area
April 1, 2007 - Present
I have worked with notable clients including Google, LinkedIn, Roche, Genentech, Sephora, Nordstrom, and others. My work ranges from creating UX journey maps that helped secure multimillion-dollar accounts, to leading end-to-end application design processes involving research, ideation, wireframing, and iterations. Additionally, I provide photo and art direction, interaction and visual design for online and offline projects, and I develop brand identities and social media content strategies that boost brand awareness.
Associate Creative Director, UX at Firewood Marketing, San Francisco, CA
April 30, 2020 - August 7, 2025
Conducted user research to guide design decisions from MVP to north star solutions. Facilitated multidisciplinary teams and clients through collaborative design processes to prototype and validate hypotheses. Designed B2B and enterprise web applications that replaced spreadsheets, reducing about 35% of manual work and improving workflow efficiency and data accuracy.
Visual Design Instructor at General Assembly, San Francisco & Oakland, CA
December 31, 2015 - August 7, 2025
Taught visual design principles and processes to a class of 18 students with little to no prior design experience. Mentored students to develop digital software skills for assignments and overall creative practice.
Associate Art Director at Digitas, Boston, MA
November 30, 2006 - August 7, 2025
Art directed and designed marketing communications for well-known accounts such as Cadillac, CARE, Celebrity Cruises, Cirque du Soleil, and Procter & Gamble. Collaborated with copywriters to develop creative solutions recognized in marketing campaigns. Oversaw creative processes including photography selection and print materials. Led quarterly magazine production for Celebrity Cruises, increasing booking rates.
Freelance & Consulting at Self-employed, Boston, MA
September 30, 2003 - August 7, 2025
Provided design services to clients including Houghton Mifflin Publishing, Partners Mortgage, Massachusetts Association of Health Plans, Summit Partners, Massachusetts Biotechnology Councils, and Dana-Farber Cancer Institute.
Graphic Design II Teaching Assistant at New England School of Art & Design at Suffolk University, Boston, MA
December 31, 2002 - August 7, 2025
Supported students through all phases of their design assignments and provided motivational feedback to encourage design excellence.
Freelance & Consulting at Self-employed, San Francisco Bay Area
April 1, 2007 - Present
Managed multiple notable accounts such as Google, LinkedIn, Sephora, and Nordstrom. Created UX journey maps contributing to securing a ~$6M annual account. Led end-to-end application design processes including research, wireframing, and implementation. Provided photo/art direction, interaction, and visual design for diverse online and offline projects. Developed brand identity and social media campaign content strategies enhancing brand awareness.
Associate Creative Director, UX at Firewood Marketing, San Francisco, CA
April 30, 2020 - August 7, 2025
Conducted user research to prioritize solutions aligned with company objectives. Led multidisciplinary teams and clients through design processes to co-create, prototype, and validate design hypotheses. Designed B2B/enterprise web applications replacing manual spreadsheets, resulting in 35% reduction in manual work and improved data accuracy and workflow efficiency.
Visual Design Instructor at General Assembly, San Francisco & Oakland, CA
June 1, 2015 - August 7, 2025
Taught visual design principles and processes to students with little to no prior experience. Mentored students to develop digital software skills and fostered their overall creative practice.
Associate Art Director at Digitas, Boston, MA
November 30, 2006 - August 7, 2025
Art directed and designed various marketing communications from concept through completion for accounts including Cadillac, CARE, Celebrity Cruises, Cirque du Soleil, and Procter & Gamble. Collaborated closely with copywriters to develop creative solutions recognized in marketing campaigns. Orchestrated creative processes including photography selection and print materials. Led quarterly magazine production for Celebrity Cruises, increasing bookings.
Freelance & Consulting at Self-employed, Boston, MA
September 1, 2003 - August 7, 2025
Provided design services to organizations including Houghton Mifflin Publishing, Partners Mortgage, Massachusetts Association of Health Plans, Summit Partners, Massachusetts Biotechnology Councils, and Dana-Farber Cancer Institute.
Graphic Design II Teaching Assistant at New England School of Art & Design at Suffolk University, Boston, MA
June 1, 2002 - August 7, 2025
Supported students through all assignment phases and provided constructive feedback aimed at fostering design excellence.

Education

BFA, Fine Art Photography at California College of the Arts, San Francisco, CA
January 1, 2012 - December 31, 2012
BFA Graphic Design (Magna Cum Laude) at New England School of Art & Design at Suffolk University
January 1, 2002 - December 31, 2002
at Regent’s College & Design Bridge Internship, London, UK
September 1, 2001 - December 31, 2001
Study Abroad and Internship Program at Regent's College & Design Bridge, London, United Kingdom
September 1, 2001 - December 31, 2001

Qualifications

Communication Arts Interactive Annuals Web Watch & Webpick of the Week: Visual Design for The Bold Italic
January 1, 2012 - August 7, 2025
International Photographers Awards (IPA) Book of the Year: Book Design for North Korea
January 1, 2013 - August 7, 2025

Industry Experience

Software & Internet, Retail, Healthcare, Professional Services, Media & Entertainment, Education, Consumer Goods
    uniE621 KSmith Architect Website Design
    KSMITH ARCHITECT is a design-oriented, residential architecture studio based in the San Francisco Bay Area, focused on creating thoughtful and compelling architectural solutions.
    uniE621 KSmith Architect Visual/Brand Identity
    KSMITH ARCHITECT is a design-oriented, residential architecture studio based in the San Francisco Bay Area, focused on creating thoughtful and compelling architectural solutions.
    uniE621 KSmith Architect Visual/Brand Identity
    KSmith Architect is a design-oriented, residential architecture studio based in the San Francisco Bay Area, focused on creating thoughtful and compelling architectural solutions.