I'm Christine Remsen, a digital marketing and social media marketing professional with 18+ years of success driving demand generation, performance marketing, and CRM optimization for B2B and SaaS companies. I excel at leading multi-channel campaigns across email, social, SEO/SEM, paid media, and content strategy. I'm adept at leading cross-functional teams, managing large ad budgets, and using analytics to continuously improve marketing ROI. I'm passionate about turning data into action and delivering measurable results for clients and teams.…

Christine Remsen

I'm Christine Remsen, a digital marketing and social media marketing professional with 18+ years of success driving demand generation, performance marketing, and CRM optimization for B2B and SaaS companies. I excel at leading multi-channel campaigns across email, social, SEO/SEM, paid media, and content strategy. I'm adept at leading cross-functional teams, managing large ad budgets, and using analytics to continuously improve marketing ROI. I'm passionate about turning data into action and delivering measurable results for clients and teams.…

Available to hire

I’m Christine Remsen, a digital marketing and social media marketing professional with 18+ years of success driving demand generation, performance marketing, and CRM optimization for B2B and SaaS companies. I excel at leading multi-channel campaigns across email, social, SEO/SEM, paid media, and content strategy.

I’m adept at leading cross-functional teams, managing large ad budgets, and using analytics to continuously improve marketing ROI. I’m passionate about turning data into action and delivering measurable results for clients and teams.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Lead (Consultant) at Elite Payroll (Acquired by VensureHR Employer Services)
March 1, 2020 - Present
Directed marketing strategy and execution for client acquisition and retention in a privately held SaaS payroll and financial services company. Led complete web redesign and digital campaigns, implemented CRM automation for marketing and sales, and managed a team of 5 associates. Developed go-to-market campaigns that increased lead generation by 35%, improved engagement rates by 40% through automated customer journeys, boosted website traffic by 25% with SEO content marketing, and enhanced sales training for a 20-agent team. Collaborated with sales on enablement materials leading to a 22% increase in lead-to-customer conversion and optimized key performance metrics to continually refine demand generation efforts.
E-commerce Marketing Director at David Francis Furniture
March 1, 2020 - July 15, 2025
Led all marketing activities for both B2B and retail customers at a furniture manufacturer, reporting directly to the President. Responsible for creation and growth of online business via e-commerce site and key E-tailers. Managed social media, direct mail, press releases, and trade shows with a team of 7 associates. Increased overall revenue through e-commerce site by 22% and grew sales by 30% via partnerships with Amazon, Overstock, and Wayfair. Reduced marketing budget by 14% by bringing catalog and graphic art production in-house. Created CRM email systems and aggressive social media campaigns, increasing web traffic significantly, including a viral promotion that boosted page views by 428% in two days.
Marketing Communications and CRM Director at Social Generation Group
August 1, 2014 - July 15, 2025
Provided full-service strategic marketing and business consulting for B2C and B2B clients, including Symantec, Diamond.com, and Emerald Brand. Managed a team of 15 associates. Developed and implemented online marketing strategies, campaigns, and operational execution. Increased client sales by 43% through Ebay and Amazon storefronts. Conducted email marketing communications and launched new web order flows reducing bounce rates. Executed PR distribution resulting in a 200% traffic increase and created email automation programs to track customer interactions.
Marketing and CRM Specialist (Contract Position) at Americare Royal
January 31, 2023 - July 15, 2025
Collaborated with CTO to improve Microsoft Dynamics CRM and email marketing systems. Analyzed customer data for targeted email messaging and enhanced CRM data accuracy. Designed email testing strategies and automated customer workflows from awareness to retention. Developed retention and new customer acquisition email campaigns and optimized e-commerce landing pages to enhance user experience and conversion rates.
E-Commerce Specialist (Consultant) at Alien Technologies
September 1, 2022 - July 15, 2025
Served as Marketing Lead overseeing web and traditional marketing including e-commerce strategy, SEO, PPC, website design/redesign, social media, and lead generation for manufacturer. Managed Shopify eCommerce site generating 98% of revenue. Executed segmented email campaigns with focus on testing and technical execution. Oversaw digital ad spend >$360K annually, doubling sales year-over-year. Developed abandoned cart campaigns increasing recovered sales by 9% and driving a 37% channel revenue lift. Directed retention marketing and automated workflows in Marketo, launched subscription service adding recurring revenue, and initiated upsell programs increasing seasonal revenue.
Marketing Consultant (Contract Position) at Cape Leisure Corporation
January 31, 2020 - July 15, 2025
Worked with CEO to devise and execute online and traditional marketing campaigns for Florida state park destinations and a managed property. Created dynamic email automation series that personalized customer journeys from inquiry through purchase, involving automated email sequences.
Marketing Lead (Consultant) at Elite Payroll (Acquired by VensureHR Employer Services)
March 1, 2020 - Present
Led marketing direction and execution for client acquisition and retention in a payroll and financial services SaaS company. Directed a complete web redesign and developed digital campaigns for SaaS services. Built and implemented CRM automation for marketing and sales teams, creating automated customer journeys that increased engagement and conversion rates. Managed sales training for 20 agents and led Go-To-Market campaigns for SaaS payroll solutions. Managed a team of 5 associates, achieving significant growth in lead generation, engagement, and campaign ROI using multi-channel marketing strategies such as paid media, SEO, and email automation.
E-commerce Marketing Director at David Francis Furniture
March 1, 2020 - July 15, 2025
Directed all marketing activities to promote the company’s B2B and retail side. Managed creation and growth of the e-commerce business, working with e-tail vendors such as Amazon and Wayfair to increase sales. Oversaw social media, direct mail, press releases, and trade show promotions. Implemented CRM email system to generate predictive and automated campaigns. Led a team of 7 associates and handled the in-house production of catalog and graphic art, reducing marketing costs. Delivered aggressive social media campaigns that resulted in significant traffic and sales increases.
Marketing Communications and CRM Director at Social Generation Group
August 1, 2014 - July 15, 2025
Provided full-service strategic marketing and consulting for B2B and B2C clients, including campaign implementation, offline programs, product roadmaps, research, branding, and PR. Managed a team of 15 associates. Created successful online storefronts for clients, enhancing sales significantly. Executed ongoing email marketing and launched new web order flows, reducing bounce rates and increasing site traffic through PR.
Marketing and CRM Specialist (Contract Position) at Americare Royal
January 31, 2023 - July 15, 2025
Collaborated with the CTO to revamp Microsoft Dynamics CRM and email marketing systems. Collected and analyzed customer data to build targeted email messaging and new customer acquisition initiatives. Developed automated workflows and retention-focused email campaigns. Optimized landing pages for better user experience and conversion improvements.
E-Commerce Specialist (Consultant) at Alien Technologies
September 1, 2022 - July 15, 2025
Led marketing efforts for e-commerce product lines including SEO, PPC, website management, social media, and lead generation. Managed and optimized Shopify site generating majority of revenue. Executed targeted segmented email campaigns with strong emphasis on testing and automation, increasing recovered sales and channel revenue. Developed retention marketing initiatives and launched subscription services for recurring revenue streams.
Marketing Consultant (Contract Position) at Cape Leisure Corporation
January 31, 2020 - July 15, 2025
Worked with the CEO to devise and execute online and traditional marketing campaigns for Florida state parks and a property managed by the Blue Ridge Parkway Association. Created dynamic email automation series personalizing customer journeys from inquiry to purchase.
Marketing Lead at Elite Payroll (Acquired by VensureHR Employer Services)
March 1, 2020 - December 1, 2025
Led marketing direction and execution for a startup payroll/financial SaaS division, including a full web redesign, acquisition and retention campaigns, and lifecycle enablement. Built CRM automation for Marketing and Sales, and developed customer journeys to engage and reengage clients. Trained a team of 5 associates and led GTM campaigns that increased lead generation by 35% and improved engagement through automated workflows and multi-channel marketing.
E-commerce Marketing Director at David Francis Furniture
August 1, 2014 - May 1, 2019
Directed all marketing for B2B and retail customers; grew the online business via the company e-commerce site and major e-tailers (Amazon, Overstock, Wayfair). Increased bottom-line revenue with e-commerce growth of 22% and retailer channels by 30%. Built CRM email campaigns resulting in 87% first-year web traffic lift; led aggressive social media campaigns to promote new products.
Marketing Communications and CRM Director at Social Generation Group
November 1, 2010 - August 1, 2014
Provided full-service strategic marketing for B2C and B2B clients; managed a 15-person team. Launched successful eBay and Amazon storefronts, improving client sales by 43%. Implemented email automation programs, press and PR outreach, and web optimization initiatives to boost site traffic and engagement.
Marketing and CRM Specialist (Contract Position) at Americare Royal
August 1, 2022 - January 1, 2023
Revamped Microsoft Dynamics CRM, built automated retention and acquisition workflows, and created retention-focused email campaigns and new customer acquisition initiatives. Optimized eCommerce landing pages to improve conversion rates and integrated CRM-driven pathways.
E-Commerce Specialist (Consultant) at Alien Technologies
May 1, 2019 - September 1, 2022
Marketing Lead for main product lines; oversaw Shopify eCommerce, SEO, PPC, website design/redesign, social media marketing, and lead generation. Managed and optimized ad spend exceeding $360K annually, built abandoned cart email/SMS campaigns increasing recovered sales, and launched a subscription-based service for recurring revenue.
Marketing Consultant at Cape Leisure Corporation
May 1, 2019 - January 1, 2020
Devised and executed online and traditional campaigns for Florida state park destinations; created dynamic email automation sequences to personalize customer journeys from inquiry to purchase; developed marketing plans for five destinations and a Blue Ridge Parkway property.

Education

Bachelor of Arts at Hofstra University
January 1, 1999 - December 31, 2003
Bachelor of Arts at Hofstra University
January 1, 1999 - December 31, 2003
Bachelor of Arts at Hofstra University
January 11, 2030 - February 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Manufacturing, Travel & Hospitality, Healthcare, Professional Services

Skills

Experience Level