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Paragraph 1: Brand strategist and creative director with 10+ years across design, sales, and operations. Built and led creative work after six years managing sales districts for T-ROC Epson, project management for an AI weapons detection startup, a book publishing startup, and a decade of freelance brand design and classical fine art training. Paragraph 2: Now I run Crimson Creates Studio, a brand design and brand archetype development boutique studio, where that range means I speak the language of the C-suite, the sales floor, and the design table. I lead with creative strategy. I back it with a business background that knows how to make it land.…Paragraph 1: Brand strategist and creative director with 10+ years across design, sales, and operations. Built and led creative work after six years managing sales districts for T-ROC Epson, project management for an AI weapons detection startup, a book publishing startup, and a decade of freelance brand design and classical fine art training. Paragraph 2: Now I run Crimson Creates Studio, a brand design and brand archetype development boutique studio, where that range means I speak the language of the C-suite, the sales floor, and the design table. I lead with creative strategy. I back it with a business background that knows how to make it land.

Alexandra Phoenix

Brand Designer, Brand Strategist, Illustrator, +7

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Paragraph 1: Brand strategist and creative director with 10+ years across design, sales, and operations. Built and led creative work after six years managing sales districts for T-ROC Epson, project management for an AI weapons detection startup, a book publishing startup, and a decade of freelance brand design and classical fine art training. Paragraph 2: Now I run Crimson Creates Studio, a brand design and brand archetype development boutique studio, where that range means I speak the language of the C-suite, the sales floor, and the design table. I lead with creative strategy. I back it with a business background that knows how to make it land.…Paragraph 1: Brand strategist and creative director with 10+ years across design, sales, and operations. Built and led creative work after six years managing sales districts for T-ROC Epson, project management for an AI weapons detection startup, a book publishing startup, and a decade of freelance brand design and classical fine art training. Paragraph 2: Now I run Crimson Creates Studio, a brand design and brand archetype development boutique studio, where that range means I speak the language of the C-suite, the sales floor, and the design table. I lead with creative strategy. I back it with a business background that knows how to make it land.

Available to hire

Paragraph 1: Brand strategist and creative director with 10+ years across design, sales, and operations. Built and led creative work after six years managing sales districts for T-ROC Epson, project management for an AI weapons detection startup, a book publishing startup, and a decade of freelance brand design and classical fine art training.

Paragraph 2: Now I run Crimson Creates Studio, a brand design and brand archetype development boutique studio, where that range means I speak the language of the C-suite, the sales floor, and the design table. I lead with creative strategy. I back it with a business background that knows how to make it land.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Art Educator at One River School of Art + Design

January 1, 2025 - Present

Fine art and design instruction for kids, teens, and adults; teaching from a classical and academic foundation across drawing, painting, and design.

Founder & Creative Director at Crimson Creates Studio

January 1, 2025 - Present

Boutique marketing and creative studio focused on brand strategy, visual identity systems, and creative direction for purpose-driven and wellness brands.

Project Manager at Xonar Technology Inc.

January 1, 2024 - January 1, 2025

Brand design and visual communications; reporting to CEO; managing Adobe Suite-based campaigns, email marketing, social media, trade show design, and client branding; coordinating launch strategy, shipment/logistics, CRM, and R&D with senior leaders.

Co-Founder at Luminus Books Publishing

January 1, 2019 - January 1, 2022

Independent publishing company; co-founded, built brand identity, led creative strategy, marketing, and served as artist liaison through launch and operation.

District Sales Manager at T-ROC — Revenue Optimization Company (Epson Program)

January 1, 2019 - January 1, 2024

Led district-level sales operations across the northeast for 6+ years; team building, performance management, cross-functional leadership. This role followed from Jr. role as an Epson Sales Rep RMR Manager and integrated with the Epson program handoff to T-ROC Global.

Epson Sales Rep / RMR Manager at Epson

January 1, 2018 - January 1, 2019

Managed stores within the Manhattan market and maintained brand representation for Epson at B&H Photo & Video; client-facing sales and market development; contributed to Epson program handoff to T-ROC Global.

Teaching Assistant at Art Students League of NY

January 1, 2017 - January 1, 2017

Studio TA for Greg Follender and Barbara Yetarian; assisted in studio instruction.

Brand Designer & Strategist at Freelance Design & Illustration

January 1, 2016 - January 1, 2024

Brand identity and design services for wellness and purpose-driven businesses across independent short- and long-term projects.