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I am a detail oriented Social Media Manager with experience planning, creating, and managing content across Instagram, Facebook, LinkedIn, and YouTube. I specialize in content calendars, SEO optimized captions, audience engagement, and performance tracking to drive community growth rather than just vanity metrics. With a background in marketing operations and digital strategy, I have managed end to end content workflows including guest prep, podcast content distribution, short form video repurposing, and branded campaigns. I am comfortable using tools such as Canva, scheduling platforms, and analytics dashboards to ensure consistent, on brand execution. I bring a strong balance of creativity and organization, with a focus on strategic messaging, clear calls to action, and content that converts viewers into active community members.…I am a detail oriented Social Media Manager with experience planning, creating, and managing content across Instagram, Facebook, LinkedIn, and YouTube. I specialize in content calendars, SEO optimized captions, audience engagement, and performance tracking to drive community growth rather than just vanity metrics. With a background in marketing operations and digital strategy, I have managed end to end content workflows including guest prep, podcast content distribution, short form video repurposing, and branded campaigns. I am comfortable using tools such as Canva, scheduling platforms, and analytics dashboards to ensure consistent, on brand execution. I bring a strong balance of creativity and organization, with a focus on strategic messaging, clear calls to action, and content that converts viewers into active community members.

Cristina Elchyson

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I am a detail oriented Social Media Manager with experience planning, creating, and managing content across Instagram, Facebook, LinkedIn, and YouTube. I specialize in content calendars, SEO optimized captions, audience engagement, and performance tracking to drive community growth rather than just vanity metrics. With a background in marketing operations and digital strategy, I have managed end to end content workflows including guest prep, podcast content distribution, short form video repurposing, and branded campaigns. I am comfortable using tools such as Canva, scheduling platforms, and analytics dashboards to ensure consistent, on brand execution. I bring a strong balance of creativity and organization, with a focus on strategic messaging, clear calls to action, and content that converts viewers into active community members.…I am a detail oriented Social Media Manager with experience planning, creating, and managing content across Instagram, Facebook, LinkedIn, and YouTube. I specialize in content calendars, SEO optimized captions, audience engagement, and performance tracking to drive community growth rather than just vanity metrics. With a background in marketing operations and digital strategy, I have managed end to end content workflows including guest prep, podcast content distribution, short form video repurposing, and branded campaigns. I am comfortable using tools such as Canva, scheduling platforms, and analytics dashboards to ensure consistent, on brand execution. I bring a strong balance of creativity and organization, with a focus on strategic messaging, clear calls to action, and content that converts viewers into active community members.

Available to hire

I am a detail oriented Social Media Manager with experience planning, creating, and managing content across Instagram, Facebook, LinkedIn, and YouTube. I specialize in content calendars, SEO optimized captions, audience engagement, and performance tracking to drive community growth rather than just vanity metrics.

With a background in marketing operations and digital strategy, I have managed end to end content workflows including guest prep, podcast content distribution, short form video repurposing, and branded campaigns. I am comfortable using tools such as Canva, scheduling platforms, and analytics dashboards to ensure consistent, on brand execution.

I bring a strong balance of creativity and organization, with a focus on strategic messaging, clear calls to action, and content that converts viewers into active community members.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing and Operations at Various Brands

October 1, 2023 - Present

Own the marketing roadmap and content calendar across multiple brands, overseeing campaigns, launches, webinars, podcasts, paid ads, website updates, and social media channels. Lead end-to-end campaign planning, execution and post-launch reporting while balancing priorities and resources under budget and capacity constraints. Approve final public-facing marketing materials and maintain brand consistency. Track and report performance metrics including engagement, lead volume, conversions, and event attendance to the COO. Manage and mentor student contributors and coordinate cross-functional inputs to ensure timely, high-quality execution. Build and maintain marketing infrastructure including SOPs, content calendars, asset libraries, launch checklists, and approval workflows. Oversee marketing tools and platforms including Canva, scheduling tools, CRMs, and marketing automation systems. Coordinate vendor contracts, invoicing, and budgets, working with accounting and legal partners for co

Freelance Operations Consultant at Independent / Freelance

August 1, 2023 - Present

Provide process optimization, workflow design, and marketing coordination support to small businesses and startups.

Internship and Academic Work at University of Toronto / Ontario Heritage Trust

June 1, 2025 - August 1, 2025

Completed management planning and conservation research internships focusing on ecological mapping, heritage assessment, and policy analysis, conducted through the University of Toronto and Ontario Heritage Trust.