Cristina Elchyson

Own the marketing roadmap and content calendar across multiple brands; oversee end-to-end campaign execution from planning through post-launch reporting; balance priorities and resources under budget and capacity constraints; approve final public-facing marketing materials and own social media content to ensure brand consistency; track and report on engagement, leads, conversions, and event attendance to the COO; build and maintain marketing infrastructure (SOPs, calendars, asset libraries, launch checklists, and approval workflows); oversee tools and platforms (Canva, scheduling tools, CRMs, and marketing automation); supervise vendor contracts and budgets with accounting and legal partners; manage day-to-day operations across brands, coordinate cross-functional inputs, and mentor student contributors; drive efficiency gains and streamlined processes.

Provide process optimization, workflow design, and marketing coordination support to small businesses and startups.

Head of Marketing and Operations at Broker's Playbook Media Inc.

Own the marketing road map and content calendar across multiple brands; lead end-to-end campaign execution (campaigns, launches, webinars, podcasts, paid ads) and website updates; ensure brand consistency across social channels. Manage budgeting, invoicing, scheduling, and vendor coordination; build and maintain marketing infrastructure (SOPs, calendars, asset libraries, launch checklists, approval workflows) and oversee marketing tools (Canva, CRMs, scheduling tools, marketing automation). Track and report on engagement, lead volume, conversions, and event attendance to the COO.