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Digital marketing and communications specialist with experience across B2B and B2C account management, social media, paid media, and outsourced marketing direction (Implant). Skilled in agency coordination, email marketing, and KPI analysis, with a background in media outlets and SEO-focused content creation. I lead marketing strategy for key clients, manage cross-team and external relationships, and drive performance through Meta/Google/LinkedIn ads, editorial calendars, influencer marketing, and marketing automation. My goal is to turn campaigns into measurable growth—across acquisition, retention, and loyalty.…Digital marketing and communications specialist with experience across B2B and B2C account management, social media, paid media, and outsourced marketing direction (Implant). Skilled in agency coordination, email marketing, and KPI analysis, with a background in media outlets and SEO-focused content creation. I lead marketing strategy for key clients, manage cross-team and external relationships, and drive performance through Meta/Google/LinkedIn ads, editorial calendars, influencer marketing, and marketing automation. My goal is to turn campaigns into measurable growth—across acquisition, retention, and loyalty.

Cristina Romero Fernández-Chacón

Digital Marketer, Social Media Manager, SEO Expert, +2

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Digital marketing and communications specialist with experience across B2B and B2C account management, social media, paid media, and outsourced marketing direction (Implant). Skilled in agency coordination, email marketing, and KPI analysis, with a background in media outlets and SEO-focused content creation. I lead marketing strategy for key clients, manage cross-team and external relationships, and drive performance through Meta/Google/LinkedIn ads, editorial calendars, influencer marketing, and marketing automation. My goal is to turn campaigns into measurable growth—across acquisition, retention, and loyalty.…Digital marketing and communications specialist with experience across B2B and B2C account management, social media, paid media, and outsourced marketing direction (Implant). Skilled in agency coordination, email marketing, and KPI analysis, with a background in media outlets and SEO-focused content creation. I lead marketing strategy for key clients, manage cross-team and external relationships, and drive performance through Meta/Google/LinkedIn ads, editorial calendars, influencer marketing, and marketing automation. My goal is to turn campaigns into measurable growth—across acquisition, retention, and loyalty.

Available to hire

Digital marketing and communications specialist with experience across B2B and B2C account management, social media, paid media, and outsourced marketing direction (Implant). Skilled in agency coordination, email marketing, and KPI analysis, with a background in media outlets and SEO-focused content creation.

I lead marketing strategy for key clients, manage cross-team and external relationships, and drive performance through Meta/Google/LinkedIn ads, editorial calendars, influencer marketing, and marketing automation. My goal is to turn campaigns into measurable growth—across acquisition, retention, and loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Account Executive, Social Media Strategist & Marketing Manager at Hey Agencia

January 1, 2022 - Present

Marketing manager for a key client, leading overall marketing strategy, project coordination, and relationships between client, agencies, suppliers, and internal teams. Plan and oversee offline marketing initiatives including promotional materials, brand identity, and merchandising campaigns. Manage 6+ B2B and B2C accounts across sectors such as tourism, security, hospitality, and culture. Develop social media and SEO strategies, editorial calendars, content creation and copywriting, tender preparation, communication campaigns, and influencer marketing. Design, segment, and execute email marketing and automation campaigns focused on acquisition, retention, and loyalty. Manage and optimize Meta Ads, Google Ads, and LinkedIn Ads campaigns with budgets up to €3,000 per campaign. Prepare and present performance/KPI reports, achieving increases up to 19.99% in followers and engagement rates up to 6.65%.

Communications & Digital Marketing Specialist at Secretaliner

January 1, 2021 - January 1, 2022

Responsible for brand strategy design and execution for the brand’s overall digital strategy. Managed social media and inbound activities including content planning; used Mailchimp for email marketing. Wrote newsletters for acquisition/retention and lead generation, analyzed results through KPIs.

Communications & Digital Marketing Specialist (Secretaría) at Secretariner

January 1, 2021 - January 1, 2022

Develop and execute the brand’s overall digital strategy. Manage social media and inbound activities, including content planning and email marketing using Mailchimp. Write newsletters for acquisition/retention and lead generation, analyzed through KPI performance.

Account Manager at Línea Directa

January 1, 2019 - January 1, 2021

Provide personalized customer service and advice on insurance policies. Handle objections and close sales with a focus on customer retention and loyalty. Meet conversion targets while developing strong negotiation and communication skills.

Writer & Community Manager at Various media outlets (ABC, Antena 3, Lucía se casa)

January 1, 2015 - January 1, 2019

Create SEO-optimized digital content. Manage social media and editorial strategy. Cover current affairs, culture, and lifestyle topics.