Interim Demand Generation Leader at ZRG Partners

Owned end-to-end demand generation across paid media, SEO operations, CRM/marketing automation, ABM, and sales enablement as a single-person function for a global executive search and talent advisory firm. Managed Google Search, Google Display, and LinkedIn Image/Document Ads, including launch, optimization, tagging, and ROI reporting. Led SEO from on-page optimization and keyword tracking through technical monitoring via Google Search Console. Administered Salesforce and Pardot, building landing pages/forms and nurturing campaigns while maintaining lead scoring, data hygiene, and webinar/event registration workflows. Built and maintained a two-tier ABM framework combining 1:1 outreach with broader paid and organic brand awareness. Delivered GA4 cross-platform and executive reporting with a maintained funnel taxonomy (MQL/SQL/Ultimate SQL) to align marketing and sales, and provided email and content support to the sales team.

Interim Demand Generation Leader at ZRGP Partners

Sole owner of global demand generation for an executive search and talent advisory firm, covering paid media strategy/execution (Google Search, Google Display, LinkedIn Image & Document Ads), SEO, CRM operations, marketing automation, ABM, and sales enablement. Owns end-to-end SEO from on-page optimization and keyword tracking to monitoring in Google Search Console. Administers Salesforce and Pardot, building landing pages/forms and managing nurture campaigns with lead scoring, data hygiene, and webinar/event registration workflows. Builds and maintains a two-tier ABM framework combining 1:1 outreach with broader paid/organic brand awareness. Provides GA4, cross-platform, executive-level reporting including a maintained funnel taxonomy (MQL/SQL/UQL) to align marketing and sales, plus direct email/content support to the sales team.

Senior Performance Marketing Lead at Docebo Inc

Direct paid media for mid-market Learning Management Software SaaS; managed $9M+ annual budget; increased ROAS by 600%; reduced CAC; implemented ABM and multi-channel campaigns; led a distributed team of 3 contractors; drove global campaigns and partnerships.

Senior Performance Marketing Leader at Docebo Inc

Directed paid media for mid-market Learning Management Software (SaaS), managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimization. Led multi-language, global paid campaigns with five language coverage.

Director of Marketing at Rescue Advertising & Media

Directs global marketing strategy for an AI SaaS start-up, overseeing all paid and organic media, PR initiatives, and website management. Leads a team of 3 contractors to execute multi-channel campaigns; launched initial Beta product and grew the user base from 0 to over 15,000 in four months. Heads customer and partner launch campaigns and manages marketing automation and communications.

Director of Marketing/Freelance at Rescue Advertising & Media - Freelance

Drives global marketing strategy for an AI SaaS start-up, overseeing all paid and organic media, PR initiatives, and website management. Leads a team of 3 contractors to execute multi-channel campaigns. Successfully launched initial Beta product, growing the user base from 0 to over 15,000 in four months. Spearheads member and customer launch campaigns, managing marketing automation and communications. Directs multi-million-dollar brand and demand generation campaigns for a Fortune 50 company, including Paid Display and Paid Social, managing a budget of over $4M annually, increasing campaign targeting and producing ROAS reporting that did not previously exist.

Sr. Marketing Director at TalentGenius

Lead marketing strategies at TalentGenius, driving growth through data-driven campaigns. Manage cross-functional teams to optimize client acquisition, brand awareness, and retention, enhancing overall business performance.

Senior Marketing Manager at Sked Social

Directed paid search, paid social & sponsorships & partnerships programs; built marketing automation workflows; led multi-channel campaigns; reduced CAC by 88%; increased ARPU by 30%; led ABM initiatives and expanded affiliate programs.

Senior Marketing Manager at Sked Social

Directed Paid Search, Paid Social & Sponsorships & Partnerships programs; marketing automation. Reduced CAC by 88% and increased ARPU by 30% through optimized strategies. Led ABM initiatives to target high-value accounts and expanded affiliate programs, reducing churn and fostering sustainable partnerships.

Director of Marketing Talent at TalentGenius

Drove digital lead generation and demand marketing strategy for a global AI SaaS company, managing multi-channel campaigns across Google Ads, Paid Social, and Display. Oversaw campaign analytics, performance optimization, and ROAS reporting using Google Analytics and Salesforce CRM. Used AI-driven tools to improve targeting, automation, and creative performance. Led and mentored a small team of three contractors, balancing strategic direction with hands-on execution.

Senior Performance Marketing Leader at Docebo Inc.

Led global demand generation strategy for a mid-market SaaS company in the Learning Management space. Managed $9M+ annual paid media investment across Google Ads, display, and paid social in five languages. Delivered measurable growth through data-driven optimizations—boosting ROAS by 600%, reducing CPL by 30%, and improving MQL conversion rate by 30%. Owned campaign reporting, attribution, and lifecycle automation within Salesforce CRM for end-to-end visibility from lead to revenue. Combined strategic insights with hands-on execution and used AI tools and performance analytics to refine retargeting and maximize ROI.

Director of Marketing Talent Genius at TalentGenius

Directed digital demand generation and demand marketing strategy for a global AI SaaS company, managing multi-channel campaigns across Google Ads, paid social, and display. Oversaw campaign analytics, performance optimization, and ROAS reporting using Google Analytics and Salesforce CRM. Leveraged AI-driven tools to improve targeting, automation, and creative performance. Led and mentored a small team of three contractors while balancing strategic direction with hands-on execution.

Sr. Performance Marketing Leader at Docebo Inc

Directed paid media for mid-market Learning Management Software, SaaS., managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimizations and streamlined lifecycle automation. Responsible for managing all paid campaigns globally and in five languages.

Sr. Performance Marketing Leader at Docebo Inc

Directed paid media for Docebo Inc., managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimizations and streamlined lifecycle automation.

Senior Marketing Manager at Sked Social

Directed paid search, paid social, and sponsorship/partnership programs, as well as marketing automation. Reduced Customer Acquisition Cost (CAC) by 88% and increased Average Revenue Per User (ARPU) by 30% through optimized marketing strategies. Led ABM initiatives targeting high-value accounts and expanded affiliate programs, reducing churn and building sustainable partnerships.

Sr. Marketing Manager at Sked Social

Directed Paid Search, Paid Social & Sponsorships & Partnerships programs, as well as marketing automation. Reduced Customer Acquisition Cost (CAC) by 88% and increased Average Revenue Per User (ARPU) by 30% through optimized marketing strategies. Led Account-Based Marketing (ABM) initiatives to target high-value accounts and expanded affiliate programs, reducing churn and fostering sustainable partnerships.

Sr. Marketing Manager at Sked Social

Reduced CAC by 88%, boosted ARPU by 30%, led ABM initiatives to target high-value accounts, and expanded affiliate programs to reduce churn and foster sustainable partnerships.

Digital Marketing Manager at Tangelo Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead-nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Dell Services, Inc.

Implemented internal Paid Media & nurture programs across five lines of business; developed long-term media plans; achieved significant CPC reductions; improved ROAS; implemented ABM & automation.

Digital Marketing Manager at Dell Services, Inc.

Implemented internal Paid Media and nurture programs for all levels of business. Produced long-term media plans and systems. Aligned goals across programs and implemented processes to ensure continued success; updated campaigns for best practices and achieved a 55% reduction in CPC on search campaigns.

Digital Marketing Manager at Tangoe Inc.

Executed comprehensive digital campaigns integrating ABM, paid media, and content strategy. Strengthened lead nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Tangoe Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Tangoe Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Dell Services, Inc

Implemented internal paid media and nurture programs across all business lines. Produced long-term media plans and operating systems, aligning goals across programs and putting processes in place to ensure continued success. Updated campaigns for best practices and produced a 55% reduction in cost per click on search campaigns.