Crystal A Parra

Sr. Marketing Director at TalentGenius

Lead marketing strategies at TalentGenius, driving growth through data-driven campaigns. Manage cross-functional teams to optimize client acquisition, brand awareness, and retention, enhancing overall business performance.

Sr. Performance Marketing Leader at Docebo Inc

Directed paid media for Docebo Inc., managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimizations and streamlined lifecycle automation.

Sr. Marketing Manager at Sked Social

Reduced CAC by 88%, boosted ARPU by 30%, led ABM initiatives to target high-value accounts, and expanded affiliate programs to reduce churn and foster sustainable partnerships.

Digital Marketing Manager at Tangoe Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Director of Marketing/Freelance at Rescue Advertising & Media - Freelance

Drives global marketing strategy for an AI SaaS start-up, overseeing all paid and organic media, PR initiatives, and website management. Leads a team of 3 contractors to execute multi-channel campaigns. Successfully launched initial Beta product, growing the user base from 0 to over 15,000 in four months. Spearheads member and customer launch campaigns, managing marketing automation and communications. Directs multi-million-dollar brand and demand generation campaigns for a Fortune 50 company, including Paid Display and Paid Social, managing a budget of over $4M annually, increasing campaign targeting and producing ROAS reporting that did not previously exist.

Sr. Performance Marketing Leader at Docebo Inc

Directed paid media for mid-market Learning Management Software, SaaS., managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimizations and streamlined lifecycle automation. Responsible for managing all paid campaigns globally and in five languages.

Sr. Marketing Manager at Sked Social

Directed Paid Search, Paid Social & Sponsorships & Partnerships programs, as well as marketing automation. Reduced Customer Acquisition Cost (CAC) by 88% and increased Average Revenue Per User (ARPU) by 30% through optimized marketing strategies. Led Account-Based Marketing (ABM) initiatives to target high-value accounts and expanded affiliate programs, reducing churn and fostering sustainable partnerships.

Digital Marketing Manager at Tangoe Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Dell Services, Inc.

Implemented all internal Paid Media & nurture programs for all eleven lines of business. Produced long term media plans and systems. Aligned goals across programs and put process in place to ensure continued success. Updated campaigns for best practice, and produced a 55% reduction in cost per click on search campaigns.

Director of Marketing at Rescue Advertising & Media

Directs global marketing strategy for an AI SaaS start-up, overseeing all paid and organic media, PR initiatives, and website management. Leads a team of 3 contractors to execute multi-channel campaigns; launched initial Beta product and grew the user base from 0 to over 15,000 in four months. Heads customer and partner launch campaigns and manages marketing automation and communications.

Senior Performance Marketing Leader at Docebo Inc

Directed paid media for mid-market Learning Management Software (SaaS), managing a $9M+ annual budget. Increased ROAS by 600%, reduced CPL by 30%, and improved MQL conversion rates by 30% through tech stack optimization. Led multi-language, global paid campaigns with five language coverage.

Senior Marketing Manager at Sked Social

Directed Paid Search, Paid Social & Sponsorships & Partnerships programs; marketing automation. Reduced CAC by 88% and increased ARPU by 30% through optimized strategies. Led ABM initiatives to target high-value accounts and expanded affiliate programs, reducing churn and fostering sustainable partnerships.

Digital Marketing Manager at Tangelo Inc

Executed comprehensive digital campaigns, integrating ABM, paid media, and content strategies. Strengthened lead-nurturing workflows and implemented scalable marketing automation solutions to drive growth and efficiency.

Digital Marketing Manager at Dell Services, Inc.

Implemented internal Paid Media and nurture programs for all levels of business. Produced long-term media plans and systems. Aligned goals across programs and implemented processes to ensure continued success; updated campaigns for best practices and achieved a 55% reduction in CPC on search campaigns.

Senior Performance Marketing Lead at Docebo Inc

Direct paid media for mid-market Learning Management Software SaaS; managed $9M+ annual budget; increased ROAS by 600%; reduced CAC; implemented ABM and multi-channel campaigns; led a distributed team of 3 contractors; drove global campaigns and partnerships.

Senior Marketing Manager at Sked Social

Directed paid search, paid social & sponsorships & partnerships programs; built marketing automation workflows; led multi-channel campaigns; reduced CAC by 88%; increased ARPU by 30%; led ABM initiatives and expanded affiliate programs.