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Experienced allied health and QSR LSM marketer with 5+ years leading end-to-end marketing for a large chiropractic group, helping grow the business from 8 to 29+ practices across Australia and New Zealand. Skilled across Meta Ads, Google Ads, SEO, social media, content creation, eDM, and AHPRA-compliant healthcare marketing, with additional experience rolling out local store marketing strategies for QSR (McDonalds, Carl's Jr, Zambrero).…Experienced allied health and QSR LSM marketer with 5+ years leading end-to-end marketing for a large chiropractic group, helping grow the business from 8 to 29+ practices across Australia and New Zealand. Skilled across Meta Ads, Google Ads, SEO, social media, content creation, eDM, and AHPRA-compliant healthcare marketing, with additional experience rolling out local store marketing strategies for QSR (McDonalds, Carl's Jr, Zambrero).

Crystal B

Marketing Strategist, Digital Marketer, Social Media Manager, +2

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Experienced allied health and QSR LSM marketer with 5+ years leading end-to-end marketing for a large chiropractic group, helping grow the business from 8 to 29+ practices across Australia and New Zealand. Skilled across Meta Ads, Google Ads, SEO, social media, content creation, eDM, and AHPRA-compliant healthcare marketing, with additional experience rolling out local store marketing strategies for QSR (McDonalds, Carl's Jr, Zambrero).…Experienced allied health and QSR LSM marketer with 5+ years leading end-to-end marketing for a large chiropractic group, helping grow the business from 8 to 29+ practices across Australia and New Zealand. Skilled across Meta Ads, Google Ads, SEO, social media, content creation, eDM, and AHPRA-compliant healthcare marketing, with additional experience rolling out local store marketing strategies for QSR (McDonalds, Carl's Jr, Zambrero).

Available to hire

Experienced allied health and QSR LSM marketer with 5+ years leading end-to-end marketing for a large chiropractic group, helping grow the business from 8 to 29+ practices across Australia and New Zealand. Skilled across Meta Ads, Google Ads, SEO, social media, content creation, eDM, and AHPRA-compliant healthcare marketing, with additional experience rolling out local store marketing strategies for QSR (McDonalds, Carl’s Jr, Zambrero).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

SEO Specialist at Webfirm

October 1, 2019 - January 31, 2024

Employed by Webfirm as a SEO Specialist full-time (October 2019 - September 2020), part-time (August 2021-May 2022), and as a freelance SEO (December 2022 - January 2024). Primarily working on B2B & B2C SME projects. Specialising in local SEO / SEO for service based businesses.

Marketing Manager at Total Health Chiropractic / Adapt Chiropractic

August 20, 2020 - Present

Experienced allied health and LSM marketer with 5+ years managing end-to-end marketing activity for a large chiropractic group, supporting growth from 8 to 30 practices across Australia and New Zealand. Skilled across SEO, Meta Ads, Google Ads, landing page optimisation, eDM nurture sequences, SMS and organic social media, while ensuring all marketing remains AHPRA-compliant.

LSM Coordinator (Freelance) at Private Owner/Operator

November 1, 2024 - Present

Freelance Local Store Marketing Coordinator for an owner/operator with multiple QSR business interests, assisting in the development and rollout of local marketing activities including promotions, social media, collateral design and preparation, and offsite activations.