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Thanks to Murphy’s Law, chaos exists without end. Yet I thrive on creating visual order and impact as a dweller in good design. I am a proactive creative problem-solver who loves turning ideas into clear, compelling visuals. With 20+ years in the advertising and marketing industry, I adapt quickly to change, collaborate across teams, and lead a wide range of design disciplines—from branding to digital experiences. My passion is crafting design solutions that solve real business challenges while maintaining a human, friendly approach.…Thanks to Murphy’s Law, chaos exists without end. Yet I thrive on creating visual order and impact as a dweller in good design. I am a proactive creative problem-solver who loves turning ideas into clear, compelling visuals. With 20+ years in the advertising and marketing industry, I adapt quickly to change, collaborate across teams, and lead a wide range of design disciplines—from branding to digital experiences. My passion is crafting design solutions that solve real business challenges while maintaining a human, friendly approach.

Chon Shoaff

Art Director, Graphic Designer, Designer, +3

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Thanks to Murphy’s Law, chaos exists without end. Yet I thrive on creating visual order and impact as a dweller in good design. I am a proactive creative problem-solver who loves turning ideas into clear, compelling visuals. With 20+ years in the advertising and marketing industry, I adapt quickly to change, collaborate across teams, and lead a wide range of design disciplines—from branding to digital experiences. My passion is crafting design solutions that solve real business challenges while maintaining a human, friendly approach.…Thanks to Murphy’s Law, chaos exists without end. Yet I thrive on creating visual order and impact as a dweller in good design. I am a proactive creative problem-solver who loves turning ideas into clear, compelling visuals. With 20+ years in the advertising and marketing industry, I adapt quickly to change, collaborate across teams, and lead a wide range of design disciplines—from branding to digital experiences. My passion is crafting design solutions that solve real business challenges while maintaining a human, friendly approach.

Available to hire

Thanks to Murphy’s Law, chaos exists without end. Yet I thrive on creating visual order and impact as a dweller in good design. I am a proactive creative problem-solver who loves turning ideas into clear, compelling visuals.

With 20+ years in the advertising and marketing industry, I adapt quickly to change, collaborate across teams, and lead a wide range of design disciplines—from branding to digital experiences. My passion is crafting design solutions that solve real business challenges while maintaining a human, friendly approach.

Skills

Web Design

Experience Level

Web Design

Expert

Language

English

Fluent

Work Experience

Assoc. Creative Director at Raise.com

September 1, 2015 - December 1, 2016

Led strategic creative development for Raise’s first offline print campaign and its extension to digital—email, web and social. Supported the Creative Director and helped manage the workflow of the creative team (4 designers, 3 copywriters, 1 project manager). Collaborated across departments to evolve and grow the brand & product across all user touchpoints (web, app, social).

Assoc. Creative Director (Sr. Creative Designer) at Redbox

January 1, 2015 - July 1, 2015

Creative lead to collaborate, conceptualize and design on brand campaigns across retail (kiosk, collateral) and digital (web, email, mobile, social) channels. Responsible for maintaining the brand and evolving the creative to innovative solutions that meet business and user needs. Directs, manages and ensures high-quality work from the creative team (1 employee, 2 on-site designers) and external agencies. Project highlights include the Redbox Brand Guidelines.

Sr. Art Director (Sr. Graphic Designer) at Redbox

July 1, 2012 - December 1, 2014

Responsible for design development and execution of marketing promotions in Redbox’s retail (kiosk, collateral) and digital (web, email, mobile, social) channels. Built templates, established art databases, and organized a new creative department. In partnership with the Creative Director, maintained brand consistency across channels and managed on-site and contract staff to fulfill business initiatives.

Principal Designer/Owner at Design With Chon (DWC)

November 1, 2009 - Present

Lead designer and owner of a boutique design studio focused on building strong client brands from concept through production for print and digital. Specializes in visual communication, event design, and interiors, with hands-on involvement in brand strategy, design execution, art direction, and production. Notable client work includes Raise.com (ongoing marketing creative across digital touchpoints), Redbox (seasonal, promotional and trade graphics within brand standards), Chicago Sky WNBA (brand development for 2010 season across print and digital), and Aids Foundation of Chicago (logo design for Team to End AIDS campaign and related materials).

Art Director at Chicago Creative Partnership

January 1, 2007 - October 1, 2009

Worked on a range of projects from logo development to collateral, print design, and art direction for photo shoots. Led campaigns across print, TV and digital with copy collaboration for strong big-idea concepts.

Art Director at Robert Brandt & Associates

November 1, 2004 - January 1, 2007

Produced layouts for ad campaigns, collateral materials, trade signage, and identity work. Art directed photo shoots and collaborated with photographers and stylists on diverse projects.