Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hey there! I’m Chelsea Spinos, a growth-focused marketing leader who designs and executes end-to-end GTM and product marketing strategies for crypto, fintech, and tech ecosystems. I excel at turning complex product capabilities into clear, compelling narratives, aligning stakeholders across engineering, design, and partnerships, and driving adoption through multi-channel campaigns and ecosystem initiatives. In my work, I combine data-driven experimentation with creative storytelling to build strong brands and scalable marketing engines. I love partnering with cross-functional teams, nurturing community and influencer programs, and continuously refining positioning to accelerate growth while maintaining a customer-centric focus.…Hey there! I’m Chelsea Spinos, a growth-focused marketing leader who designs and executes end-to-end GTM and product marketing strategies for crypto, fintech, and tech ecosystems. I excel at turning complex product capabilities into clear, compelling narratives, aligning stakeholders across engineering, design, and partnerships, and driving adoption through multi-channel campaigns and ecosystem initiatives. In my work, I combine data-driven experimentation with creative storytelling to build strong brands and scalable marketing engines. I love partnering with cross-functional teams, nurturing community and influencer programs, and continuously refining positioning to accelerate growth while maintaining a customer-centric focus.

Chelsea Spinos

Product Marketer, Growth Marketer, Marketing Strategist, +2





Hey there! I’m Chelsea Spinos, a growth-focused marketing leader who designs and executes end-to-end GTM and product marketing strategies for crypto, fintech, and tech ecosystems. I excel at turning complex product capabilities into clear, compelling narratives, aligning stakeholders across engineering, design, and partnerships, and driving adoption through multi-channel campaigns and ecosystem initiatives. In my work, I combine data-driven experimentation with creative storytelling to build strong brands and scalable marketing engines. I love partnering with cross-functional teams, nurturing community and influencer programs, and continuously refining positioning to accelerate growth while maintaining a customer-centric focus.…Hey there! I’m Chelsea Spinos, a growth-focused marketing leader who designs and executes end-to-end GTM and product marketing strategies for crypto, fintech, and tech ecosystems. I excel at turning complex product capabilities into clear, compelling narratives, aligning stakeholders across engineering, design, and partnerships, and driving adoption through multi-channel campaigns and ecosystem initiatives. In my work, I combine data-driven experimentation with creative storytelling to build strong brands and scalable marketing engines. I love partnering with cross-functional teams, nurturing community and influencer programs, and continuously refining positioning to accelerate growth while maintaining a customer-centric focus.

Available to hire

Hey there! I’m Chelsea Spinos, a growth-focused marketing leader who designs and executes end-to-end GTM and product marketing strategies for crypto, fintech, and tech ecosystems. I excel at turning complex product capabilities into clear, compelling narratives, aligning stakeholders across engineering, design, and partnerships, and driving adoption through multi-channel campaigns and ecosystem initiatives.

In my work, I combine data-driven experimentation with creative storytelling to build strong brands and scalable marketing engines. I love partnering with cross-functional teams, nurturing community and influencer programs, and continuously refining positioning to accelerate growth while maintaining a customer-centric focus.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Growth Marketing at Robinhood

May 1, 2017 - December 1, 2019

Built, scaled, and managed all performance channels (Facebook, Google, Apple) from zero to over $1M monthly spend per channel. Managed a $10M monthly marketing budget, optimizing LT V, CAC, and CVR in collaboration with data science. Tested signup and onboarding flows; launched podcast ads; led the first OOH campaign for Robinhood Crypto; developed landing pages and partnerships.

Product Manager (Growth) at Chime

September 1, 2020 - February 1, 2022

Led growth initiatives for Chime Credit Builder; improved signup flow conversion via A/B testing across source channels, creative, and copy. Collaborated with data science on KYC experiments resulting in significant conversion improvements; created test frameworks and owned landing-page tests; launched a go-to-market strategy and partner onboarding content.

Head of Marketing at Strike

May 1, 2023 - May 1, 2024

Led end-to-end product marketing for Strike's B2C and B2B products; conducted research and positioning; launched products and lifecycle growth; built go-to-market strategies, messaging, and cross-channel campaigns with emphasis on crypto/payments; managed creative and content.

Head of Marketing at Syndicate

January 1, 2025 - Present

Led end-to-end product marketing and narrative strategy for Syndicate's network, app chain infrastructure, and $SYND token. Directed product repositioning and messaging frameworks, aligning core narrative, product capabilities, and ecosystem vision to strengthen market differentiation.

CeLo Marketing Partner at Celo

May 1, 2024 - January 1, 2025

Led growth and product marketing across Celo's ecosystem; drove stablecoin adoption. Directed launch of the Celo Sphere NFT marketplace with creative strategy, partner communications, and cross-channel campaigns generating 100K+ NFT mints and 850K+ social impressions. Drove MiniPay wallet growth in Africa to 2% weekly user growth and 3.5M+ unique users; built GTM for MiniPay app with decentralized payments and fiat ramps. Scaled Warpcast presence from 0 to 10K followers in under a month. Led growth and ecosystem activation (quests, on-chain campaigns, KOL collaborations, brand marketing).

Lead Marketing at Slingshot Marketing

February 1, 2022 - May 1, 2023

Led growth marketing and ecosystem activation, including campaigns, messaging, and brand expansion. Built go-to-market playbooks and content strategies; managed multi-channel campaigns across social, email, and partnerships to drive adoption and engagement.

Marketing at Robinhood

May 1, 2017 - December 1, 2019

Built, scaled, and managed all performance channels (Facebook, Google, Apple) from zero to over $1M monthly spend per channel. Managed a $10M monthly marketing budget; set budgets, calculated, and optimized for LTV and CAC. Tested and scaled podcasts ads; led first OOH campaign (billboards and buses in SF Bay Area) for the platform. Created custom landing pages for paid social and brand campaigns; managed brand partnerships and cross-channel campaigns to drive growth.