Digital and UI/UX Designer at Ubiwhere

Advanced UI/UX Architecture: Designed high-fidelity interfaces for complex projects, ensuring seamless user journeys and visual consistency. Scalable Architecture: Co-managed the end-to-end evolution of the Design System, creating reusable templates and components that optimized the design-to-development workflow and reduced production time. End-to-End UX Research: Led user interviews and heuristic evaluations, translating user insights into data-driven design solutions. Product Evolution: Enhanced Urban Platform by refining iconography and improving UI patterns. Strategic Branding: Developed visual identities for high-impact European projects, maintaining brand integrity across international stakeholders. Public Sector Solutions: Tailored digital experiences for municipal projects, balancing technical constraints with user-centric design. Versatile Visual Communication: Managed 360º graphic design needs — from large-scale event displays and social media to corporate presentations