Available to hire
As a marketing expert with over 12 years of experience in the U.S., I excel at building and leading strategic global relationships and crafting impactful ATL and BTL campaigns that boost brand visibility and drive revenue growth. With a proven track record in both B2C and B2B, I leverage my expertise to drive results.
Accomplished marketing professional with experience driving campaigns for top brands like T-Mobile, Sprint, and Brightstar. Received the award-winning “Fútbol Mode 2018 World Cup” 360 marketing campaign for Sprint, earning a prestigious Silver Effie Award in 2019.
AREAS OF EXPERTISE
● Hispanic Marketing ● Social Media Marketing ● Digital Marketing ● Event Planning & Execution ● Sponsorship ● Sports Marketing & Partnerships ● Marketing Research & Analysis ● Communications & PR ● Project Management ● Marketing Strategy & Planning ● Brand Development & Positioning ● Strategic Account Management ● Advertising & Media Planning ● Campaign Development ● Direct & E-mail Marketing ● Financial Management
LANGUAGES
Multilingual: Spanish-native, English-fluent, German-fluent
Experience Level
Language
English
Fluent
German
Advanced
Spanish; Castilian
Fluent
Work Experience
Senior Marketing Manager at Crimson Education
August 1, 2024 - PresentSuperheaded marketing strategies and tactics including campaign management, digital strategy, social advertising, email marketing, product portfolio management, and partnerships to drive growth and attract students to startup Admit Yogi. Led campaign projects across the United States, LATAM, Europe, and Asia. Achieved a 56% increase in Instagram followers, a 76% increase in email subscribers, and an 8% increase in ARPU in 2024. Managed a team of two direct reports.
Head of Business Intelligence, Sponsorship and Digital Marketing at Ketal S.A.
July 31, 2024 - July 14, 2025Developed and implemented comprehensive quarterly paid social media strategies, managed agency execution, monitoring, and optimization. Developed business models for new and existing businesses, including product portfolio decision-making. Conducted market, customer, sales data, and trend analysis in grocery shopping behavior for strategic decisions. Led two brand launch events with over 500 guests.
Senior Marketing and Communication Consultant at Claure Group
January 31, 2024 - July 14, 2025Volunteered hosting activities for 64 orphan children in 2023. Managed CEO’s social media with paid media, community management, content strategy, and analytics. Facilitated CEO sports media interview requests and developed briefs and talking points. Supported Girona FC owner acquisition announcement and media coordination. Managed events involving Inter Miami CF ownership team. Led event execution for strategic projects including Inter Miami CF launch, NYC marathon, and Club Bolivar Centenario.
Segment Marketing Manager at T-Mobile US
August 31, 2023 - July 14, 2025Collaborated with field sales and operations to develop scalable local marketing programs through local ad portals. Engaged program managers nationally to ensure creative representation and prioritize initiatives. Managed digital projects and developed weekly executive performance dashboards for leadership.
Manager Integrated Marketing Retail at T-Mobile US
April 30, 2023 - July 14, 2025Worked with sales and commercial teams to prioritize B2B strategies increasing retail market share. Prepared profitability analyses, identified product portfolio gaps and potentials. Developed briefs and led program meetings to deliver print collateral and digital assets for national retail channels including Walmart, Costco, Best Buy, and Amazon.
Integrated Marketing Manager Multicultural at T-Mobile US
October 31, 2022 - July 14, 2025Developed quarterly marketing strategies for the B2C Hispanic segment in the U.S. Collaborated with cross-functional teams on media and business lines to execute campaigns, optimize results, and produce post-mortem reports. Led Hispanic Heritage Month campaign increasing consideration and brand connection. Managed national Hispanic tentpole campaigns such as World Cup 2022, MLB, and Liga MX sponsorships.
Senior Hispanic Social Media Manager at Sprint Corp
June 30, 2020 - July 14, 2025Managed Sprint Latino social channels and paid campaigns with quarterly budgets exceeding $1M. Coordinated with digital agencies to optimize results. Oversaw Sprint Chairman's social media content suggestions. Implemented integrated 'Futbolmode' campaign during 2018 World Cup, partnering with Prince Royce to produce the World Cup Anthem Song. Led event planning with celebrity guests and over 800 attendees.
Marketing Project Management Lead at Brightstar Corp
October 31, 2017 - July 14, 2025Managed global B2B sponsorship programs including planning and execution, exceeding $2.4M budget targets. Negotiated and secured sponsors, managed agreements and payments. Forecasted and tracked $5.1M marketing budget. Developed senior leadership reports and staff presentations. Raised significant donations for Autism Speaks, making Brightstar top fundraiser in Florida.
Marketing Manager, Global Marketing & Communication at Brightstar Corp
December 31, 2016 - July 14, 2025Coordinated B2B marketing strategies across Latin America and Europe. Shared marketing strategies and best practices globally. Developed senior leadership presentations and advised management on product portfolio issues.
Marketing Manager Viva Movil (Verizon Premium Wireless Retailer) at Brightstar Corp
December 31, 2016 - July 14, 2025Led marketing activities including digital, web, social media paid advertising, business development, and CRM targeting Hispanics. Managed a $10M+ yearly marketing budget and digital agency budget of $1.3M. Coordinated with Jennifer Lopez’s social media to increase brand exposure. Supervised flagship store opening event planning attended by Jennifer Lopez.
Education
Master's De at University of Kansas
October 30, 2024 - December 12, 2008Masters Degree in Marketing Analytics at Bentley University
October 30, 2024 - May 25, 2012Master of Science at Bentley University
May 1, 2011 - May 31, 2012Bachelor of Science at University of Kansas
January 1, 2005 - December 31, 2008High School Diploma at Deutsche Schule
January 1, 1991 - November 30, 2004Qualifications
Certificate in Digital Marketing
January 11, 2030 - July 14, 2025Certificate in Global Sports Marketing
January 11, 2030 - July 14, 2025Industry Experience
Telecommunications, Retail, Education, Media & Entertainment, Non-Profit Organization, Professional Services
Experience Level
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