I’m a Strategic Brand & Industrial Designer with 15+ years of experience building brands, products, and experiences from the ground up. My background combines brand and product design with a foundation in Industrial Design, which has shaped how I approach design from different perspectives and as a connected, user-centered system. It taught me to look at the relationship between people, products, and their environments, and I’ve carried that perspective into building brands, products, and experiences. I enjoy collaborating with founders, engineers, manufacturers, and sales teams to turn complex technical innovations into clear, human-centered brand experiences. My work spans U.S.-patented product innovations, international retail launches, brand systems, and UX-focused digital experiences. I’m especially interested in zero-to-one environments where design can help shape not just how a company looks, but how its products and ideas are understood.

Carlos Torres

I’m a Strategic Brand & Industrial Designer with 15+ years of experience building brands, products, and experiences from the ground up. My background combines brand and product design with a foundation in Industrial Design, which has shaped how I approach design from different perspectives and as a connected, user-centered system. It taught me to look at the relationship between people, products, and their environments, and I’ve carried that perspective into building brands, products, and experiences. I enjoy collaborating with founders, engineers, manufacturers, and sales teams to turn complex technical innovations into clear, human-centered brand experiences. My work spans U.S.-patented product innovations, international retail launches, brand systems, and UX-focused digital experiences. I’m especially interested in zero-to-one environments where design can help shape not just how a company looks, but how its products and ideas are understood.

Next availability:
September 14, 2026

I’m a Strategic Brand & Industrial Designer with 15+ years of experience building brands, products, and experiences from the ground up. My background combines brand and product design with a foundation in Industrial Design, which has shaped how I approach design from different perspectives and as a connected, user-centered system. It taught me to look at the relationship between people, products, and their environments, and I’ve carried that perspective into building brands, products, and experiences.

I enjoy collaborating with founders, engineers, manufacturers, and sales teams to turn complex technical innovations into clear, human-centered brand experiences. My work spans U.S.-patented product innovations, international retail launches, brand systems, and UX-focused digital experiences.

I’m especially interested in zero-to-one environments where design can help shape not just how a company looks, but how its products and ideas are understood.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Exhibit, Graphic & Product Designer at Camaleon Display SA de CV
September 4, 2026 - Present
Senior Design Specialist | Product Development at Startool Inc
October 2, 2022 - Present
■ Established and led the company’s design function, creating foundational brand, product, packaging, retail, and customer experience systems across global markets. ■ Partnered directly with executive leadership to align product strategy, customer experience, and brand development with long-term business objectives. ■ Built scalable visual and product communication systems across packaging, retail displays, digital assets, and marketing materials. ■ Designed and developed a retail product display innovation that contributed to a U.S. patent application, improving product visibility, customer engagement, and merchandising effectiveness. ■ Introduced AI-powered creative workflows that accelerated concept development, improved team efficiency, and streamlined production processes.
Senior Brand & Product Designer at Odyssey Nail Systems LLC
March 9, 2014 - June 29, 2022
■ Led brand strategy and creative execution across a global portfolio of beauty and consumer brands, ensuring consistency across retail, professional, and international markets in LATAM, EU, and APAC. ■ Developed cohesive brand, packaging, and product experience systems that strengthened market positioning and customer engagement. ■ Improved creative production efficiency by 25% through workflow optimization, process standardization, and stronger cross-functional collaboration. ■ Supported international product launches through scalable go-to-market systems spanning packaging, retail, digital marketing, and sales materials. ■ Partnered with product development, marketing, operations, and executive teams to align customer needs, business objectives, and brand execution.
Product & Exhibit Designer at Xybition SA de CV
October 6, 2008 - February 3, 2014
■ Designed retail environments, exhibition spaces, and experiential activations for global brands. ■ Connected graphics, spatial design, product presentation, and customer experience across physical environments.
Product & Exhibit Designer at Xybition SA de CV
May 12, 2003 - September 28, 2007
■ Designed retail environments, exhibition spaces, and experiential activations for global brands. ■ Connected graphics, spatial design, product presentation, and customer experience across physical environments.

Education

Bachelor of Industrial Design at University of Guadalajara (Center of Arts, Architecture and Design)
February 5, 1996 - September 30, 2020
GPA 3.8

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Healthcare, Professional Services