Carlos Torres

■ Established and led the company’s design function, creating foundational brand, product, packaging, retail, and customer experience systems across global markets. ■ Partnered directly with executive leadership to align product strategy, customer experience, and brand development with long-term business objectives. ■ Built scalable visual and product communication systems across packaging, retail displays, digital assets, and marketing materials. ■ Designed and developed a retail product display innovation that contributed to a U.S. patent application, improving product visibility, customer engagement, and merchandising effectiveness. ■ Introduced AI-powered creative workflows that accelerated concept development, improved team efficiency, and streamlined production processes.

■ Led brand strategy and creative execution across a global portfolio of beauty and consumer brands, ensuring consistency across retail, professional, and international markets in LATAM, EU, and APAC. ■ Developed cohesive brand, packaging, and product experience systems that strengthened market positioning and customer engagement. ■ Improved creative production efficiency by 25% through workflow optimization, process standardization, and stronger cross-functional collaboration. ■ Supported international product launches through scalable go-to-market systems spanning packaging, retail, digital marketing, and sales materials. ■ Partnered with product development, marketing, operations, and executive teams to align customer needs, business objectives, and brand execution.