Kymberly Goh
Hi, I’m Kymberly Goh, a marketing and communications professional based in Singapore with 5+ years of experience driving integrated go-to-market campaigns across APAC.
About
Hi, I’m Kymberly Goh, a marketing and communications professional based in Singapore with 5+ years of experience driving integrated go-to-market campaigns across APAC. I excel at translating brand marketing priorities into clear, market-facing narratives, building high-value media partnerships, and delivering cohesive messaging across earned, owned, and paid channels. I thrive in cross-functional environments, collaborating with content, media, and partnerships teams to ensure consistency and impact across stakeholders and markets.
I’m passionate about storytelling, stakeholder engagement, and data-driven optimization. I enjoy designing multi-channel campaigns that blend corporate communications with lifestyle and consumer marketing, while maintaining a sharp eye for brand integrity and audience resonance. I’m a proactive collaborator who thrives on building influencer networks, coordinating cross-border initiatives, and turning complex narratives into engaging experiences for APAC audiences.
- 6 years' experience
- Joined July 2026
Skills· 10
Languages
- EnglishFluent
- KoreanBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Education
- Non-Profit Organization
Work experience· 5 roles
A global strategic communications consultant focusing on APAC markets, elevating corporate reputation, brand storytelling, and stakeholder engagement. Designed and executed integrated go-to-market campaigns across earned media, executive positioning, and digital platforms, translating institutional priorities into clear, market-facing narratives for APAC audiences across flagship events. Secured and managed high-value B2B media partnerships, strengthened regional visibility, and expanded content distribution. Led LinkedIn content strategy for the APAC page, achieving follower growth and improving engagement through platform-specific optimization. Coordinated cross-border campaigns across Asia, the US, Africa, and LATAM, delivering high-level counsel on reputation and media engagement and tracking performance for ongoing optimization.
Global strategic communications and public relations consultancy specializing in corporate reputation, brand positioning, and stakeholder engagement. Designed integrated go-to-market strategies across APAC markets spanning corporate, lifestyle, and FMCG sectors; translated campaign priorities into channel-specific narratives; managed end-to-end social media and influencer campaigns; coordinated cross-border campaigns and media events; provided high-level counsel on media relations and engagement strategies; conducted media monitoring and sentiment analysis to inform reporting and optimization. Led award-winning campaigns such as adidas’ Be Supported Be You and Nespresso/Enter Vertuo, and secured extensive media interviews across regional outlets, strengthening content distribution and stakeholder alignment.
Supported policy offices with speech writing, talking points, and engagement planning to strengthen youth/civic participation. Co-led a multi-agency six-part Mental Well-being digital campaign with The Smart Local, achieving 500k+ reach and 92k+ engagement across YouTube, Instagram, and TikTok. Designed and implemented Youth Action Challenge Season 3, attracting hundreds of participants, and contributed to web content refresh and analytics-based decision making for youth initiatives.
Education
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