Hi, I’m Kymberly Goh, a marketing and communications professional based in Singapore with 5+ years of experience driving integrated go-to-market campaigns across APAC. I excel at translating brand marketing priorities into clear, market-facing narratives, building high-value media partnerships, and delivering cohesive messaging across earned, owned, and paid channels. I thrive in cross-functional environments, collaborating with content, media, and partnerships teams to ensure consistency and impact across stakeholders and markets. I’m passionate about storytelling, stakeholder engagement, and data-driven optimization. I enjoy designing multi-channel campaigns that blend corporate communications with lifestyle and consumer marketing, while maintaining a sharp eye for brand integrity and audience resonance. I’m a proactive collaborator who thrives on building influencer networks, coordinating cross-border initiatives, and turning complex narratives into engaging experiences for APAC audiences.

Hi, I’m Kymberly Goh, a marketing and communications professional based in Singapore with 5+ years of experience driving integrated go-to-market campaigns across APAC. I excel at translating brand marketing priorities into clear, market-facing narratives, building high-value media partnerships, and delivering cohesive messaging across earned, owned, and paid channels. I thrive in cross-functional environments, collaborating with content, media, and partnerships teams to ensure consistency and impact across stakeholders and markets. I’m passionate about storytelling, stakeholder engagement, and data-driven optimization. I enjoy designing multi-channel campaigns that blend corporate communications with lifestyle and consumer marketing, while maintaining a sharp eye for brand integrity and audience resonance. I’m a proactive collaborator who thrives on building influencer networks, coordinating cross-border initiatives, and turning complex narratives into engaging experiences for APAC audiences.

Available to hire

Hi, I’m Kymberly Goh, a marketing and communications professional based in Singapore with 5+ years of experience driving integrated go-to-market campaigns across APAC. I excel at translating brand marketing priorities into clear, market-facing narratives, building high-value media partnerships, and delivering cohesive messaging across earned, owned, and paid channels. I thrive in cross-functional environments, collaborating with content, media, and partnerships teams to ensure consistency and impact across stakeholders and markets.

I’m passionate about storytelling, stakeholder engagement, and data-driven optimization. I enjoy designing multi-channel campaigns that blend corporate communications with lifestyle and consumer marketing, while maintaining a sharp eye for brand integrity and audience resonance. I’m a proactive collaborator who thrives on building influencer networks, coordinating cross-border initiatives, and turning complex narratives into engaging experiences for APAC audiences.

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Language

English
Fluent
Korean
Beginner

Work Experience

Associate, Marketing & Communications at Milken Institute
August 1, 2025 - Present
A global strategic communications consultant focusing on APAC markets, elevating corporate reputation, brand storytelling, and stakeholder engagement. Designed and executed integrated go-to-market campaigns across earned media, executive positioning, and digital platforms, translating institutional priorities into clear, market-facing narratives for APAC audiences across flagship events. Secured and managed high-value B2B media partnerships, strengthened regional visibility, and expanded content distribution. Led LinkedIn content strategy for the APAC page, achieving follower growth and improving engagement through platform-specific optimization. Coordinated cross-border campaigns across Asia, the US, Africa, and LATAM, delivering high-level counsel on reputation and media engagement and tracking performance for ongoing optimization.
Associate, Marketing & Communications at Weber Shandwick Singapore
January 1, 2022 - May 1, 2025
Global strategic communications and public relations consultancy specializing in corporate reputation, brand positioning, and stakeholder engagement. Designed integrated go-to-market strategies across APAC markets spanning corporate, lifestyle, and FMCG sectors; translated campaign priorities into channel-specific narratives; managed end-to-end social media and influencer campaigns; coordinated cross-border campaigns and media events; provided high-level counsel on media relations and engagement strategies; conducted media monitoring and sentiment analysis to inform reporting and optimization. Led award-winning campaigns such as adidas’ Be Supported Be You and Nespresso/Enter Vertuo, and secured extensive media interviews across regional outlets, strengthening content distribution and stakeholder alignment.
Executive, Youth Division at Ministry of Culture, Community & Youth, Singapore
December 1, 2020 - December 1, 2021
Supported policy offices with speech writing, talking points, and engagement planning to strengthen youth/civic participation. Co-led a multi-agency six-part Mental Well-being digital campaign with The Smart Local, achieving 500k+ reach and 92k+ engagement across YouTube, Instagram, and TikTok. Designed and implemented Youth Action Challenge Season 3, attracting hundreds of participants, and contributed to web content refresh and analytics-based decision making for youth initiatives.
Freelance Video Editor at Dear Alyne Company
July 1, 2020 - August 1, 2020
Edited viral social video content, including 'The World’s Biggest Flower' which garnered 2M+ views in 3 days. Led a social media workshop on best practices and supported in digital content retreats, providing guidance on content strategy and audience engagement.
Social Media & Content Creation Intern at Eyes Creative Group (now ODYC Media)
August 1, 2019 - February 1, 2020
Edited digital content for YouTube and Instagram and coordinated talent schedules for international campaigns, including Hennessy x Henry Golding global shoot; contributed to multi-market content planning and production logistics.

Education

Bachelor of Arts in Mass Communication with Public Relations (First Class Honours) at Northumbria University
January 11, 2030 - July 5, 2026
Diploma in Media and Communication at Singapore Polytechnic
January 11, 2030 - July 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Non-Profit Organization