Creative director, animator, illustrator and video editor with over a decade of experience transforming complex, technical concepts (from quantum computing to medical research) into clear and engaging visual stories. Proven track record building scalable end-to-end production workflows, integrating AI tools for rapid prototyping and script optimisation, and delivering high-quality motion and video outputs across education, broadcast, campaigns, and institutional clients.

Hayley Rollason

Creative director, animator, illustrator and video editor with over a decade of experience transforming complex, technical concepts (from quantum computing to medical research) into clear and engaging visual stories. Proven track record building scalable end-to-end production workflows, integrating AI tools for rapid prototyping and script optimisation, and delivering high-quality motion and video outputs across education, broadcast, campaigns, and institutional clients.

Available to hire

Creative director, animator, illustrator and video editor with over a decade of experience transforming complex, technical concepts (from quantum computing to medical research) into clear and engaging visual stories.
Proven track record building scalable end-to-end production workflows, integrating AI tools for rapid prototyping and script optimisation, and delivering high-quality motion and video outputs across education, broadcast, campaigns, and institutional clients.

See more

Work Experience

Production Manager (90 Seconds) at 90 Seconds
January 1, 2022 - Present
Creative Director, Animator, Illustrator & Video Editor at Curl Co. Productions (curl.co)
October 1, 2015 - Present
Full-service end-to-end creative direction, animation, scriptwriting, and video production for direct clients, agencies, and global brands. Specialises in simplifying complex technical and abstract subjects into clear visual narratives (including quantum computing, medical research, and compliance frameworks). Designs AI-integrated and systemised production workflows, builds modular animation design systems and scalable content templates, and manages production from concept and scripting through storyboarding, illustration, motion graphics, sound design, and final delivery. Produces diverse outputs such as technical explainers, educational modules, digital campaigns, broadcast, museum exhibits, and internal training systems for clients including Q-CTRL, Garvan Institute, Bupa, HSBC, Accenture, Nestlé, Australia Post and multiple government/educational institutions.
Visual Content Producer at IAG Research Centre
July 1, 2014 - October 1, 2015
Translated complex mechanical concepts and vehicle safety research into clear, customer-facing scripts and videos for broadcast, social, and internal channels. Managed end-to-end production including scripting, filming, Premiere Pro editing, and After Effects motion graphics across IAG brands (NRMA Insurance, RACV, SGIO). Coordinated crew, client communications, and multi-camera setups to deliver high-volume, rapid-turnaround video assets.
Creative Director, Animator, Illustrator & Video editor at Curl Co. Productions (curl.co / Curl Co. Productions)
July 1, 2014 - Present
Full-service end-to-end creative direction, animation, scriptwriting, and video production for direct clients, agencies, and global brands. Specialises in translating complex, technical, and abstract topics into clear visual narratives (e.g., quantum computing, medical research, compliance frameworks). Builds modular animation design systems, video templates, and asset libraries to scale output while maintaining high-end, audience-focused quality. Designs AI-integrated, systemised workflows for rapid prototyping, script optimisation, asset referencing, and scalable post-production. Leads all stages of production from concept and storyboarding to character illustration, motion graphics, sound design, and final delivery. Produces technical explainers, educational modules, campaigns, broadcast, museum exhibits, and internal training systems for clients including Q-CTRL, Garvan Institute, Bupa, HSBC, Accenture, Nestlé, Australia Post, and government/educational institutions.
Audio Visual Technician at IAG Research Centre
February 1, 2012 - June 30, 2014
Shot and edited internal, research, and marketing video projects using multi-camera setups, Final Cut Pro and After Effects. Managed end-to-end client communication and asset delivery under tight deadlines.

Education

Bachelor of Arts in Communications (Media Arts & Production) at University of Technology, Sydney
January 1, 2012 - June 30, 2014
Advanced Motion Methods at School of Motion
January 1, 2019 - December 31, 2019
Illustration for Motion at School of Motion
January 1, 2019 - December 31, 2019
Explainer Camp at School of Motion
January 1, 2019 - December 31, 2019
Design Bootcamp at School of Motion
January 1, 2016 - December 31, 2016
Animation Bootcamp at School of Motion
January 1, 2015 - December 31, 2015
Sound Design & Editing at Metro Screen
January 1, 2014 - December 31, 2014
Advanced After Effects (short course) at Metro Screen
January 1, 2014 - December 31, 2014
Higher School Certificate at Chatswood High School, Sydney
January 1, 2006 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Government, Professional Services
    Let's Yarn About Anaemia - Apunipima

    Anaemia is common among Aboriginal and Torres Strait Islander pregnant women in remote Far North Queensland. By helping new mums to keep their iron levels healthy, anaemia can be prevented in both mum and bub.

    This explainer was written and designed in collaboration with the health workers and midwives of Apunipima to tell the story of what Anaemia is, how to prevent it and how to treat it so both mums and bubs in the region can stay healthy and strong.

    Apunipima - Cape York Health Council
    http://www.apunipima.org.au/

    Script, design and animation - Hayley Rollason
    Voice over talent - Florida Getawan
    Voice over recording - Ewan Cutler of Hudson Films