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I'm a London-based art director and designer who blends storytelling with design, brand, and experiential spaces. I co-founded Telescope Studios in Singapore, delivering bold creative output for a global client roster and shaping strategy from concept to on-set execution. My practice spans spatial storytelling and integrated communications across digital, social, and experiential platforms, and pushing the boundaries of how people experience brands in physical and digital spaces.…I'm a London-based art director and designer who blends storytelling with design, brand, and experiential spaces. I co-founded Telescope Studios in Singapore, delivering bold creative output for a global client roster and shaping strategy from concept to on-set execution. My practice spans spatial storytelling and integrated communications across digital, social, and experiential platforms, and pushing the boundaries of how people experience brands in physical and digital spaces.

Cassandra Sim

Art Director, Creative Director, Film Director, +4

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I'm a London-based art director and designer who blends storytelling with design, brand, and experiential spaces. I co-founded Telescope Studios in Singapore, delivering bold creative output for a global client roster and shaping strategy from concept to on-set execution. My practice spans spatial storytelling and integrated communications across digital, social, and experiential platforms, and pushing the boundaries of how people experience brands in physical and digital spaces.…I'm a London-based art director and designer who blends storytelling with design, brand, and experiential spaces. I co-founded Telescope Studios in Singapore, delivering bold creative output for a global client roster and shaping strategy from concept to on-set execution. My practice spans spatial storytelling and integrated communications across digital, social, and experiential platforms, and pushing the boundaries of how people experience brands in physical and digital spaces.

Available to hire

I’m a London-based art director and designer who blends storytelling with design, brand, and experiential spaces. I co-founded Telescope Studios in Singapore, delivering bold creative output for a global client roster and shaping strategy from concept to on-set execution. My practice spans spatial storytelling and integrated communications across digital, social, and experiential platforms, and pushing the boundaries of how people experience brands in physical and digital spaces.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Co-founder / Creative Director at Telescope Studios

March 1, 2017 - September 1, 2022

Co-founded and led the growth of an independent studio to an award-winning boutique agency - overseeing all creative output for a international client roster including Puma, Sephora, Clarins, and Grand Hyatt. Served as creative partner to clients, leading presentations, shaping creative strategy, and aligning storytelling with brand objectives and commercial goals. Led end-to-end concept development and on-set art direction for brand campaigns across digital, social, and experiential platforms - crafting scripts, visual treatments, and spatial/set builds. Built and managed a multidisciplinary team of creatives and producers, establishing creative processes, maintaining quality standards, and developing studio culture from the ground up.

Events and Marketing Assistant at Asian Film Archive

October 1, 2016 - March 1, 2017

Produced and coordinated State of Motion 2017, a flagship film and visual arts exhibition during Singapore Art Week, overseeing budgets, artist/vendor management, operations, and volunteer teams to deliver a seamless event for 2,000+ attendees. Balanced creative programming with logistical oversight, ensuring alignment between curatorial vision, production constraints, and audience experience. Developed integrated communications (social, digital, and PR), resulting in increased event attendance and stronger brand presence.

Art Director & Designer at Freelance

December 1, 2024 - Present

- Designing narrative-driven environments, set builds, and spatial installations for brand activations, short films, and commercial productions - developing production design concepts from initial brief through to on-site delivery.‌ - Creative concept development and art direction for pitches, multi-channel brand activations,‌ ‌ and retail experience concepts with UK/EU-based agencies including N2O and Group One, working for clients like Boots and Superdrug.‌ - Translating strategic briefs into immersive brand experiences in partnership with creative directors, 3D designers, and producers.‌ - Partnering ‌ with startups, artists, and independent‌ brands on brand identity, content strategy, and customer experience across digital and physical touchpoints - including creative direction and spatial design for cultural and community events.