All your content should do something - rank on Google, convert leads, keep people reading, whatever the goal may be. Once that’s clear, it should be simple. No endless rewrites. No web pages that bleed traffic. No emails that get junked. Sounds good in principle, much harder in practice. But that's where I can help. I’m a content writer with a background in branding and SEO. Everything I write performs on both fronts: it connects with your audience and delivers on the metrics that matter. That balance is what makes content truly effective - a digital-age yin and yang. I’ve worked across a wide range of industries (from crop fertiliser to fintech), always with the same focus: helping brands find and develop their voice. Whether you're starting from scratch or scaling up, I’ll make sure your content gets results.…

Curtis Jones

All your content should do something - rank on Google, convert leads, keep people reading, whatever the goal may be. Once that’s clear, it should be simple. No endless rewrites. No web pages that bleed traffic. No emails that get junked. Sounds good in principle, much harder in practice. But that's where I can help. I’m a content writer with a background in branding and SEO. Everything I write performs on both fronts: it connects with your audience and delivers on the metrics that matter. That balance is what makes content truly effective - a digital-age yin and yang. I’ve worked across a wide range of industries (from crop fertiliser to fintech), always with the same focus: helping brands find and develop their voice. Whether you're starting from scratch or scaling up, I’ll make sure your content gets results.…

Available to hire

All your content should do something - rank on Google, convert leads, keep people reading, whatever the goal may be. Once that’s clear, it should be simple. No endless rewrites. No web pages that bleed traffic. No emails that get junked.

Sounds good in principle, much harder in practice. But that’s where I can help.

I’m a content writer with a background in branding and SEO. Everything I write performs on both fronts: it connects with your audience and delivers on the metrics that matter. That balance is what makes content truly effective - a digital-age yin and yang.

I’ve worked across a wide range of industries (from crop fertiliser to fintech), always with the same focus: helping brands find and develop their voice. Whether you’re starting from scratch or scaling up, I’ll make sure your content gets results.

See more

Language

English
Fluent

Work Experience

Marketing Consultant & Content Strategist at Freelance
September 16, 2024 - Present
Partnered with early-stage startups and growing brands to streamline marketing operations, drive engagement, and launch new products. Audited and optimized client marketing operations from CRM workflows to content planning systems. Delivered end-to-end email marketing campaigns including copy, segmentation, A/B testing, and performance reporting. Created SEO-informed web content, help articles, and blog series. Developed and implemented social media campaigns across Facebook, Instagram, and LinkedIn to drive growth and engagement. Supported multiple product launches with full-funnel strategies across email, paid ads, landing pages, and social. Built trusted partner relationships with founders, designers, and developers as needed.
Head of Marketing at Boost Education
January 1, 2022 - January 1, 2024
Led the marketing strategy for a fast-growing SaaS company operating across B2B and B2C markets. Directed a 360° digital marketing mix; managed a high-performing team focused on brand, acquisition, and retention initiatives. Cross-functional collaboration with Product, Sales, and Operations to drive growth. Drove over £1m in revenue in the first year via an omnichannel strategy. Increased social media following by 50% in six months and 75% YoY through content, promotions, and partnerships. Launched a new product with a full-funnel campaign delivering £100k+ in sales within six months. Achieved 35% email CTR and unsubscribe rate <0.1% through design and CTA testing. Standardized brand voice across channels; led lead-gen campaigns via email, PPC, and events; hosted a branded vodcast; acted as senior copywriter and cross-department editor.
Marketing Specialist at Bulb Energy
September 9, 2019 - November 18, 2021
I worked across marketing, content, and operational leadership during a period of rapid growth and organisational change at Bulb. My core focus was shaping and delivering clear, consistent communication at scale - translating strategy, data, and complex situations into content that customers and internal teams could understand and trust. Across roles, the constant was clarity: ensuring messaging, decisions, and execution stayed aligned as the business scaled quickly and navigated uncertainty.

Education

BA History at University of Leeds
January 1, 2015 - January 1, 2019
MSc Management at University of Leeds
January 11, 2030 - December 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Energy & Utilities
    paper Quick-Fire Thought Leadership
    • Wrote a series of thought-leadership articles dissecting trends and niche categories within the food and beverage market
    • Delivered engaging, data-backed insights not available elsewhere
    • Sourced global market data and tailored it to specific target countries
    • Resulted in increased article retention and significant traffic boosts to the SKU domain
    paper Evolving Core Messaging
    • Led the brand’s marketing, adopting a distinctive, bold tone that set us apart from competitors
    • Drove over £1M in sales in the first year through tailored B2B and B2C content
    • Developed omnichannel content—emails, articles, social media, web copy
    • Created brand guidelines that continue to guide future campaigns
    paper Radical Brand Development
    • Created a disruptive brand identity in the UK energy sector, focusing on simplicity and approachability
    • Crafted informal, relatable messaging across B2B and B2C channels
    • Contributed to 1M+ members within 3 years through targeted, high-performance copy
    • Delivered impactful articles, newsletters, and social content that challenged industry norms
    paper Content Writer & Guest Author
    • Wrote a series of blog posts focusing on fitness education for all levels
    • Blended humor with actionable insights to increase engagement
    • Drove higher blog traffic and click-through rates for readers to connect with personal trainers
    • Maintained brand consistency while infusing a unique guest-author voice