I am a creative and performance-driven senior graphic designer with comprehensive experience in delivering visually stunning and captivating designs across various platforms to elevate brand presence. I excel at devising effective email marketing campaigns, enhancing brand consistency, and steering successful design projects that translate complex concepts into compelling visual representations. Passionate about overseeing and collaborating with cross-functional teams, I strive to ensure cohesive design strategies that exceed client expectations and meet project goals. Skilled in hand lettering, calligraphy, photography, typography, and digital/print layouts, I offer innovative design perspectives and solutions that drive brand success in fast-paced environments.…

Cat Walrond

I am a creative and performance-driven senior graphic designer with comprehensive experience in delivering visually stunning and captivating designs across various platforms to elevate brand presence. I excel at devising effective email marketing campaigns, enhancing brand consistency, and steering successful design projects that translate complex concepts into compelling visual representations. Passionate about overseeing and collaborating with cross-functional teams, I strive to ensure cohesive design strategies that exceed client expectations and meet project goals. Skilled in hand lettering, calligraphy, photography, typography, and digital/print layouts, I offer innovative design perspectives and solutions that drive brand success in fast-paced environments.…

Available to hire

I am a creative and performance-driven senior graphic designer with comprehensive experience in delivering visually stunning and captivating designs across various platforms to elevate brand presence.

I excel at devising effective email marketing campaigns, enhancing brand consistency, and steering successful design projects that translate complex concepts into compelling visual representations.

Passionate about overseeing and collaborating with cross-functional teams, I strive to ensure cohesive design strategies that exceed client expectations and meet project goals. Skilled in hand lettering, calligraphy, photography, typography, and digital/print layouts, I offer innovative design perspectives and solutions that drive brand success in fast-paced environments.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Viral Nation
December 31, 2023 - June 4, 2024
Collaborated closely with cross-functional teams to develop compelling and cohesive visual design materials that effectively communicate the brand message and drive business objectives. Led the implementation of a comprehensive rebrand for the internal team, ensuring consistency in visual identity and messaging across platforms. Translated marketing objectives into creative concepts and designs aligned with brand guidelines and target audience. Designed high-impact client presentation decks that effectively communicated complex ideas, contributing to successful pitches and client endorsements.
Production Designer (Part-time contract) at Publicis Groupe
January 1, 2023 - January 1, 2024
Led production of marketing campaign assets across diverse media channels, including in-store signage, digital ads, social media, and web assets. Resolved creative problems in production to maintain visual integrity throughout the process. Provided high-quality work for diverse, large-scale clients by ensuring continuous and effective communication among multidisciplinary teams.
Designer at Endy
January 1, 2018 - December 31, 2022
Implemented projects across various mediums, online and offline, coordinating with creative director and designers. Led end-to-end management of design projects from ideation to final delivery. Transformed concepts for campaigns and product launches into compelling visual designs to resonate with target audiences. Sustained quality standards and optimized effectiveness by assessing work of intermediate and junior designers. Formulated design guidelines for digital ad marketing, web, social media, and blog initiatives ensuring brand consistency. Met deadlines and company objectives through effective communication between marketing stakeholders and design teams.
Junior Art Director, Graphic Designer at YM inc.
January 1, 2016 - January 1, 2018
Produced distinctive layouts for print and digital platforms including emails, newsletters, social media posts, and website landing pages. Oversaw art direction of seasonal campaigns for Mandee, including casting, photoshoots, and all associated marketing materials. Conceptualized and executed cohesive digital ad campaigns leveraging multiple formats and sizes. Managed marketing activities including creating allocations, liaising with printers, and store-level coordination.
Senior Graphic Designer at Viral Nation
January 1, 2024 - Present
Collaborated closely with cross-functional teams to develop cohesive visual design materials communicating brand messages and driving business objectives. Led a comprehensive internal rebrand implementation across platforms ensuring visual identity consistency. Translated marketing objectives into creative concepts aligning with brand guidelines targeting the audience. Designed impactful client presentation decks contributing to successful pitches and client endorsements.
Production Designer (Part-time contract) at Publicis Groupe
January 1, 2024 - August 5, 2025
Led production of marketing campaign assets across diverse media channels including in-store signage, digital ads, social media, and web. Resolved creative production problems maintaining visual integrity. Provided high-quality deliverables for large-scale clients by facilitating continuous communication among multidisciplinary teams.
Designer at Endy
January 1, 2022 - August 5, 2025
Implemented projects across online and offline mediums coordinating with creative teams. Managed end-to-end design project execution from ideation to delivery. Transformed campaign and product launch concepts into compelling visuals. Maintained quality and effectiveness by reviewing work of intermediate and junior designers. Formulated design guidelines for digital ads, web, social media, and blogs ensuring brand consistency. Facilitated communication between marketing stakeholders and design teams to meet deadlines and objectives.
Junior Art Director, Graphic Designer at YM inc.
December 31, 2017 - August 4, 2025
Produced distinctive layouts for print and digital platforms including emails, newsletters, social media posts, and website landing pages. Directed seasonal campaign art for Mandee including casting, photoshoots, and marketing materials. Conceptualized and executed cohesive digital ad campaigns leveraging various formats. Managed marketing activities including budget creation, printer liaison, and store-level coordination.

Education

Bachelor of Design at Toronto Metropolitan University
September 1, 2010 - June 1, 2014
Bachelor of Design at Toronto Metropolitan University
January 11, 2030 - August 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Software & Internet
    paper Boxing Week Sale

    https://www.twine.net/signin

    I was tasked to develop creative and art direction for Endy’s Boxing Week Sale for
    2021 and carried out production for all assets including web creative, digital ads, social and emails. The goal of this project was to create a mattress focused campaign that highlighted the brands awards and value props, encouraging customers to treat themselves by “unboxing” better sleep.

    paper AM/PM

    https://www.twine.net/signin

    The Endy marketing team created a blog series called AM/PM where they would interview public figures from Toronto about their sleep habits and how it related to their success. I worked with the team to conceptualize
    the creative direction and production of the visuals associated with this series which included photography, editing, graphic treatments and designing a logo to brand the project.

    paper Stackt

    https://www.twine.net/signin

    I worked with Endy to create print and marketing materials for the Endy pop-up shop that launched with the opening of Stackt Marketplace in Toronto. The goal of the mailer illustration was to represent the company as a part of the grand scheme of the city, alongside the market and amongst the landmarks of Toronto. These mailers were sent out to customers’ homes to entice them to visit the shop. I also designed an accordion pamphlet that was handed out in the store that included illustration elements of the mailer and showcased product information as well as Endy facts in a compact design.
    I had a lot of fun also creating a bright, eye catching sandwich board that sat outside of the store to bring
    people in!

    paper Endy Feels Like

    https://www.twine.net/signin

    I was tasked to develop creative across email and social platforms for a campaign centered around customer reviews. The goal was to use reviews as a focal point to sell products while presenting a text based campaign as simply as possible while still being eye catching to the social media user.

    paper Family & Friends Sale

    https://www.twine.net/signin

    I conceptualized and created the direction for the Friends & Family sale at Endy which became one of the company’s most profitable sales year over year. Creative included landing pages, printed postcard mailers, and emails that used dynamic elements. The goal of this project was to bring in new customers through elevated visual branding and a strong visually represented offer message.

    paper Brand Comparison Email

    https://www.twine.net/signin

    The Endy marketing team was looking for a way to visually compare their brand and product features to competitors within the email format. I was able to develop a new composition and style for a comparison chart that was clean, easy to understand and also able to showcase Endy as the superior product.