Chelsea Wilson

Work Experience

Director of Design, Graphic & Product at The Wooden Wick Co.
March 1, 2020 - May 1, 2021
Led all company-wide design initiatives including branding, web assets, print and digital collateral, packaging and label design, product development support, and sales presentations. Managed photography creative briefs, shot lists, and final photo selections. Led new web design projects by creating mock-ups and partnering with developers.
Product Development Director at The Wooden Wick Co.
May 1, 2019 - March 1, 2020
Managed 50+ annual product launches from concept to execution, overseeing product design, sourcing, and creation of product briefs for marketing and photography teams. Designed packaging and labels for new products. Owned project timelines across departments.
Senior Art Director at The Wooden Wick Co.
June 1, 2018 - May 1, 2019
Responsible for creative and design initiatives spanning marketing, web, product development, and sales. Designed print collateral, web assets, digital ads, and email campaigns. Built an e-commerce site over 30 pages with new branding, layouts, imagery, and functionality. Created monthly Instagram grids and stories; rebranded packaging and labels; shot and edited product photography; produced sales presentation decks.
Self Employed Marketing & Brand Graphic Designer
April 1, 2016 - Present
Creative services across print and digital graphic design for marketing collateral, social media content, front-end web design, packaging design, and brand identity/development. Worked with clients including Vans, Medterra, Macy's, Vena, Five, For Wellness, Takeya, Jazzercise, Too Faced Cosmetics and others.
Art Director at The Marketing Arm
July 1, 2015 - March 1, 2018
Art-directed and designed print, digital, and social media marketing materials for clients including Dole, The UPS Store, Nestlé, California Lottery, Dogswell, and Craft Brew Alliance.
Marketing Specialist (Contract) at G&K Services
October 1, 2014 - June 1, 2015
Coordinated and provided on-set assistance and art direction for photo shoots. Designed on-brand visual assets for social media, web, and print marketing materials. Worked with vendors to create company videos from concept to execution. Updated website with new products/imagery and improved user experience.

Education

Bachelor of Arts at University of Minnesota – Twin Cities, MN
January 1, 2009 - December 31, 2013
Art Direction at Minneapolis School of Advertising and Design
January 1, 2013 - December 31, 2014
Bachelor of Arts, Journalism / Strategic Communications at University of Minnesota – Twin Cities
January 1, 2009 - January 1, 2013
Art Direction at Minneapolis School of Advertising and Design
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services