I’m a creative leader and strategic producer with 10+ years’ experience in art direction, branded storytelling, digital content strategy and multimedia campaigns for global organisations. I direct cross-disciplinary teams across design, video and digital to deliver award-winning outputs, and I bring a background in journalism focused on digital video, documentary and social-first storytelling.
I combine editorial instincts with a sharp digital content sense and art direction expertise to ensure campaigns are visually distinctive, editorially rigorous and strategically aligned to brand goals. Known for blending creative vision with structured storytelling, I bridge strategy and execution to deliver content that informs, inspires and connects with audiences worldwide. I currently freelance, offering creative operations consulting and production support to video teams, advising on workflows and resource planning for digital-first campaigns while also contributing hands-on production work in video and motion graphics.
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