I am Cyril Labao, a vision-driven creative lead and multimedia designer dedicated to shaping memorable brand identities and delivering innovative visual concepts. I thrive on guiding projects from concept to execution, ensuring cohesive, engaging, and strategic design outcomes across platforms. I enjoy collaborating with teams to create meaningful experiences for audiences, balancing aesthetics with clear communication and practical results.

Cyril Labao

I am Cyril Labao, a vision-driven creative lead and multimedia designer dedicated to shaping memorable brand identities and delivering innovative visual concepts. I thrive on guiding projects from concept to execution, ensuring cohesive, engaging, and strategic design outcomes across platforms. I enjoy collaborating with teams to create meaningful experiences for audiences, balancing aesthetics with clear communication and practical results.

Available to hire

I am Cyril Labao, a vision-driven creative lead and multimedia designer dedicated to shaping memorable brand identities and delivering innovative visual concepts. I thrive on guiding projects from concept to execution, ensuring cohesive, engaging, and strategic design outcomes across platforms.

I enjoy collaborating with teams to create meaningful experiences for audiences, balancing aesthetics with clear communication and practical results.

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Language

English
Fluent

Work Experience

Creative Director/Designer at Platform Social Media & Public Relations
January 1, 2024 - Present
Plan and conceptualize pitch decks for presentations. Oversee the creative aspects of brand social media design. Execute and prepare materials as specified by client briefs and manage overall execution for events.
Senior Graphic Designer at Republiq Group of Companies
January 1, 2024 - September 2, 2025
Managed a team of graphic designers to produce content based on client design specifications. Leveraged innovative design strategies to create engaging materials enhancing attendee experience and brand recognition. Collaborated with creatives to produce compelling content for local company-organized events.
Marketing Strategy Officer / Visual Merchandiser at Intranet Trade International Inc. / AIS Showroom
January 1, 2021 - September 2, 2025
Spearheaded visual and merchandising design for product displays, increasing customer engagement by 50%. Collaborated on marketing plans to produce social media content and promotional materials. Facilitated and organized design talks to increase brand exposure and product familiarity among consumers.
Junior Jewelry Designer at Intranet Trade International Inc. / AIS Showroom
December 31, 2018 - September 2, 2025
Designed and produced a new product line catered to young adults and wellness aficionados. Partnered with local designers to design and manufacture a new crown for a local pageant. Built pitch decks, mockups, and illustrations for client presentations.
Senior Graphic Designer at Republiq Group of Companies
January 1, 2021 - January 1, 2024
Managed a team of skilled graphic designers to create content based on client’s design specifications; leveraged innovative design strategies to create engaging materials that enhanced attendee experience and brand recognition; collaborated with fellow creatives to produce compelling content for local company-organized events.
Marketing Strategy Officer / Visual Merchandiser at Intranet Trade International Inc. / AIS Showroom
January 1, 2019 - January 1, 2021
Spearheaded visual and merchandising design for product displays increasing customer engagement by 50%; collaborated on marketing plans to produce social media content and promotional materials; facilitated and organized design talks to increase brand exposure and product familiarity among consumers.
Junior Jewelry Designer at Oro China Group of Companies
January 1, 2017 - January 1, 2018
Designed and produced a new product line catered to young adults and wellness aficionados; partnered with local designers to design and manufacture a new crown for a local pageant; built pitch decks, mock ups and illustrations for client presentations.

Education

BFA-Product Design at University of the Philippines-Cebu
January 1, 2016 - December 31, 2017
CFA-Product Design at University of the Philippines-Cebu
January 1, 2013 - December 31, 2016
BFA-Product Design at University of the Philippines-Cebu
January 1, 2016 - January 1, 2017
CFA-Product Design at University of the Philippines-Cebu
January 1, 2013 - January 1, 2016

Qualifications

Best Product Design Collaboration Nominee, Blue Mango Awards
January 1, 2019 - September 2, 2025
First Place Winner, Best Branding and Package Design, Graphic Design Workshop, Department of Trade & Industry - 7
January 1, 2016 - September 2, 2025
Best Product Design Collaboration
January 11, 2030 - January 1, 2019
Cebu Design Week - Winner, First Place - Best Branding and Package Design
January 11, 2030 - April 19, 2026
Graphic Design Workshop
January 1, 2016 - January 1, 2016

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet