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I'm MIN CHEUL (JAMES) SHIN, a growth-focused social media strategist and content creator based in Auckland. I help brands grow organic audiences through platform-native storytelling, data-driven content optimization, and performance-driven campaigns. I built a fitness YouTube channel to 87K+ subscribers and 28M+ views, and I’ve secured global sponsorships through proactive outreach and strategic partnerships. Beyond content, I lead end-to-end GTM and outbound acquisition efforts for B2B and government partners, translating business objectives into compelling content and campaigns. I thrive on turning visual branding assets into trust and conversion, and I enjoy collaborating with teams to deliver measurable results.…I'm MIN CHEUL (JAMES) SHIN, a growth-focused social media strategist and content creator based in Auckland. I help brands grow organic audiences through platform-native storytelling, data-driven content optimization, and performance-driven campaigns. I built a fitness YouTube channel to 87K+ subscribers and 28M+ views, and I’ve secured global sponsorships through proactive outreach and strategic partnerships. Beyond content, I lead end-to-end GTM and outbound acquisition efforts for B2B and government partners, translating business objectives into compelling content and campaigns. I thrive on turning visual branding assets into trust and conversion, and I enjoy collaborating with teams to deliver measurable results.

MIN CHEUL SHIN

Content Creator, Content Producer, Marketing Strategist, +6

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I'm MIN CHEUL (JAMES) SHIN, a growth-focused social media strategist and content creator based in Auckland. I help brands grow organic audiences through platform-native storytelling, data-driven content optimization, and performance-driven campaigns. I built a fitness YouTube channel to 87K+ subscribers and 28M+ views, and I’ve secured global sponsorships through proactive outreach and strategic partnerships. Beyond content, I lead end-to-end GTM and outbound acquisition efforts for B2B and government partners, translating business objectives into compelling content and campaigns. I thrive on turning visual branding assets into trust and conversion, and I enjoy collaborating with teams to deliver measurable results.…I'm MIN CHEUL (JAMES) SHIN, a growth-focused social media strategist and content creator based in Auckland. I help brands grow organic audiences through platform-native storytelling, data-driven content optimization, and performance-driven campaigns. I built a fitness YouTube channel to 87K+ subscribers and 28M+ views, and I’ve secured global sponsorships through proactive outreach and strategic partnerships. Beyond content, I lead end-to-end GTM and outbound acquisition efforts for B2B and government partners, translating business objectives into compelling content and campaigns. I thrive on turning visual branding assets into trust and conversion, and I enjoy collaborating with teams to deliver measurable results.

Available to hire

I’m MIN CHEUL (JAMES) SHIN, a growth-focused social media strategist and content creator based in Auckland. I help brands grow organic audiences through platform-native storytelling, data-driven content optimization, and performance-driven campaigns. I built a fitness YouTube channel to 87K+ subscribers and 28M+ views, and I’ve secured global sponsorships through proactive outreach and strategic partnerships.

Beyond content, I lead end-to-end GTM and outbound acquisition efforts for B2B and government partners, translating business objectives into compelling content and campaigns. I thrive on turning visual branding assets into trust and conversion, and I enjoy collaborating with teams to deliver measurable results.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

Korean

Fluent

Work Experience

Business Development Manager at Colonial on Gladstone

July 1, 2022 - March 1, 2025

Owned the full cycle of SMB partnership acquisitions from outbound prospecting and discovery through to negotiation, contracting, onboarding and revenue maturity. Drove 580% annual revenue growth by optimising high-value SMB and government partners through consultative solution selling and pricing strategy. Led outbound acquisition efforts (20+ cold calls/emails weekly in a 1-day outreach block), achieving a 45% response rate and generating 2+ qualified lead opportunities per week. Managed marketing, onboarding and compliance for hospitality and hotel operations with a strong safety and legal audit track record.

YouTube Growth Strategist & Content Creator at YouTube Channel (Remote)

March 1, 2017 - February 1, 2021

Founded and scaled a fitness channel to 87K+ subscribers and 28M+ organic views through SEO- and analytics-driven strategy and community engagement. Secured global sponsorships (MyProtein, Under Armour, Sixpad) through multi-channel outreach and contributed to influencer and brand partnership campaigns focused on market expansion and engagement. Managed end-to-end creator operations including content strategy, monetization, sponsorship outreach, community interactions and audience growth.

Intern – Business Management (Network Strategy) at Mercedes-Benz Korea

March 1, 2017 - June 1, 2017

Improved process efficiency by 100% by proposing a new geographical network mapping model that integrates competitive data with Google Maps and Filter search concept. Assisted dealership partner KPI reporting and vehicle audit coordination.

Team Lead & Research Strategist at MARP (Strategic Marketing and Consulting Association)

September 1, 2015 - June 1, 2016

Led strategic marketing and brand consulting projects focused on omnichannel strategy and digital marketing strategy proposals for major clients including AmorePacific, SK Planet and BGF Retail. Secured KRW 10M in client contracts by delivering strategic business solutions backed by data-driven insights regarding analysis of market trend, SWOT, real-time consumer focused group interviews. Facilitated stakeholder-ready presentations that aligned project outcomes with clients’ key success metrics.

Founder & GTM Lead at Profile Solutions Group

March 1, 2016 - Present

Built and launched a B2B corporate headshot service targeting SMBs and professional organizations, positioning visual branding assets as a high-impact client conversion and brand trust lever. Implemented outbound client acquisition strategy (targeted prospecting, cold outreach, stakeholder engagement) to build an early-stage pipeline. Led end-to-end commercial setup including service offer packaging, pricing strategy, and go-to-market strategy aligned to customer needs and value perception, leveraging digital marketing channels.

Account Executive at Colonial on Gladstone

July 1, 2022 - March 1, 2025

Owned the full cycle of SMB partnership acquisitions from outbound prospecting and discovery through to negotiation, contracting, onboarding and revenue maturity. Drove 580% annual revenue growth by acquisitions of recurring high-value B2B and government partnerships through consultative solution selling and aligning to clients’ operational and financial objectives. Led consistent outbound acquisition efforts (80+ cold calls/emails weekly in a 1-day outreach block), achieving a 45% response rate and generating 10+ qualified lead opportunities per week.

Social Media Growth Strategist & Content Creator at YouTube – Self Employed

March 1, 2017 - February 1, 2021

Founded and scaled a fitness channel to 87K+ subscribers and 28M+ organic views through SEO-driven content strategy and analysis of performance metrics (CTR, audience retention, engagement) for further content optimization. Secured global sponsorships (MyProtein, Under Armour, Sixpad) through multi-channel outreach and contributed towards influencer & brand partnership campaign strategies focused on market expansion and consumer engagement. Managed end-to-end creator operations: content strategy, monetization, sponsorship outreach, community interactions improvement and audience growth.