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Innovative creative leader with 20+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Known for aligning positioning strategy with internal and external communications and delivering high-impact storytelling that drives engagement and business growth. Skilled at translating complex, data-driven offerings into compelling narratives for diverse audiences—executive leadership, sales, global markets, and employees. Elevates brand presence, enables revenue, and leads cross-functional teams with clarity and agility.…Innovative creative leader with 20+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Known for aligning positioning strategy with internal and external communications and delivering high-impact storytelling that drives engagement and business growth. Skilled at translating complex, data-driven offerings into compelling narratives for diverse audiences—executive leadership, sales, global markets, and employees. Elevates brand presence, enables revenue, and leads cross-functional teams with clarity and agility.

cynthia Schmechel jennings

Creative Director, Brand Strategist, Brand Designer, +1

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Innovative creative leader with 20+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Known for aligning positioning strategy with internal and external communications and delivering high-impact storytelling that drives engagement and business growth. Skilled at translating complex, data-driven offerings into compelling narratives for diverse audiences—executive leadership, sales, global markets, and employees. Elevates brand presence, enables revenue, and leads cross-functional teams with clarity and agility.…Innovative creative leader with 20+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Known for aligning positioning strategy with internal and external communications and delivering high-impact storytelling that drives engagement and business growth. Skilled at translating complex, data-driven offerings into compelling narratives for diverse audiences—executive leadership, sales, global markets, and employees. Elevates brand presence, enables revenue, and leads cross-functional teams with clarity and agility.

Available to hire

Innovative creative leader with 20+ years of experience building, repositioning, and scaling brands across corporate, agency, and consultancy environments. Known for aligning positioning strategy with internal and external communications and delivering high-impact storytelling that drives engagement and business growth.

Skilled at translating complex, data-driven offerings into compelling narratives for diverse audiences—executive leadership, sales, global markets, and employees. Elevates brand presence, enables revenue, and leads cross-functional teams with clarity and agility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Sr. Director, Corporate Brand & Communications at Catalina Marketing

January 1, 2017 - Present

Leads corporate brand and communications, strengthening brand voice and product storytelling. Develops messaging frameworks, client presentations, and go-to-market materials to support revenue growth and new business acquisition. Oversees corporate website content creation and corporate/marketing intranet evolution to improve internal communication and resource accessibility. Leads internal communications initiatives across benefits, training, corporate culture, philanthropy, and inclusion to drive employee engagement and alignment.

Creative Director at THOTPROCESS

January 1, 2013 - Present

Creative director for THOTPROCESS, collaborating on brand and digital storytelling initiatives. (Additional specific responsibilities not fully detailed in the provided resume text.)

Creative Director at Primary Design

January 1, 2012 - December 31, 2012

Creative direction for design and communications work across client projects. (Additional specific responsibilities not fully detailed in the provided resume text.)

Creative Director / Partner at THINK collaborative

January 1, 2003 - December 31, 2011

Served as Creative Director/Partner and led interdisciplinary creative teams across environmental, print, video, and interactive projects for clients including Real Estate Investment Trusts and property management firms. Contributed to initiatives improving employee productivity, engagement, and organizational culture.

Co-Creative Director at Primary Design (listed as THINK collaborative 2003 - 2012 / Co-Creative Director)

January 1, 2003 - December 31, 2011

Co-directed creative efforts at THINK collaborative, supporting integrated communications across digital and physical channels. (Specific details are limited in the provided resume text.)

Education

BFA at Massachusetts College of Art & Design (MassArt)

January 11, 2030 - July 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Non-Profit Organization, Professional Services, Energy & Utilities, Healthcare, Real Estate & Construction, Media & Entertainment, Education, Financial Services, Transportation & Logistics