In my previous role at TikTok, I gained a strong understanding of how social media platforms operate at scale, including content distribution, performance measurement, and platform priorities. Over the past year, I have applied that foundation directly as a social media consultant, where I have been responsible for building and growing a brand from the ground up. My work includes developing content strategy and brand voice, creating and publishing short-form video content, analyzing performance metrics, and iterating based on results. Together, these experiences allow me to approach social media with both a platform-level perspective and hands-on execution.

Cynthia Eggers

In my previous role at TikTok, I gained a strong understanding of how social media platforms operate at scale, including content distribution, performance measurement, and platform priorities. Over the past year, I have applied that foundation directly as a social media consultant, where I have been responsible for building and growing a brand from the ground up. My work includes developing content strategy and brand voice, creating and publishing short-form video content, analyzing performance metrics, and iterating based on results. Together, these experiences allow me to approach social media with both a platform-level perspective and hands-on execution.

Available to hire

In my previous role at TikTok, I gained a strong understanding of how social media platforms operate at scale, including content distribution, performance measurement, and platform priorities. Over the past year, I have applied that foundation directly as a social media consultant, where I have been responsible for building and growing a brand from the ground up. My work includes developing content strategy and brand voice, creating and publishing short-form video content, analyzing performance metrics, and iterating based on results. Together, these experiences allow me to approach social media with both a platform-level perspective and hands-on execution.

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Language

English
Fluent

Work Experience

Project Manager (Digital Content Operations) at Freelance
March 1, 2025 - Present
Planned, produced, and analyzed digital content initiatives for a growing online platform, overseeing creative workflows and performance tracking to drive measurable audience engagement. Implemented workflow systems to track deliverables, reduce turnaround, and improve consistency. Managed brand partnerships, delivering all assets on schedule and securing repeat collaborations. Drove 1.9M total post views, 121K likes, 12K shares, and 2.9K comments through continuous testing and process refinement.
Global Learn & Development Program Manager at TikTok (ByteDance)
May 1, 2022 - March 1, 2025
Implemented a project management framework, enhancing team collaboration and communication, leading to a 20% reduction in project time estimates. Served as a strategic partner for three global business lines, leading end-to-end initiatives that aligned talent growth with organizational performance goals. Designed and launched scalable onboarding and leadership development programs, driving a 15% increase in new hire engagement and achieving an NPS of 51 for leadership training. Conducted needs analyses and performance diagnostics to identify gaps, inform curriculum design, and ensure alignment to enterprise priorities. Successfully managed project budgets, achieving a 10% cost savings through strategic resource allocation and vendor negotiations for an on-site development event.
CX Learn & Enablement Lead at Evolve
August 1, 2021 - May 1, 2022
Led curriculum redesign for the customer experience organization, improving employee engagement by 22% and streamlining onboarding efficiency by 17%. Oversaw a team of three trainers delivering onboarding to ~40 new hires monthly, ensuring programs were scalable and performance-focused. Partnered with cross-functional stakeholders to optimize learning workflows and reinforce adoption across teams.
Learn & Development Partner at Thales Group
March 1, 2019 - August 1, 2021
Diagnosed skill gaps and implemented targeted leadership and DEI learning programs, increasing internal program participation by 30%. Led 100+ enterprise events and training programs (budgets $3K–$600K), including leadership workshops and DEI initiatives. Redesigned the evaluation strategy, achieving a 97% response rate and delivering actionable insights for senior leaders.
Recruitment & Training Coordinator at Bedrosian's Tile & Stone
June 1, 2017 - March 1, 2019
Developed a new hire onboarding program, decreasing on-site incidents by 20%. Created an internal leadership pipeline for ICs pursuing management roles.

Education

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Industry Experience

Professional Services, Education, Media & Entertainment