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I'm a copywriter with 3+ years of experience creating web, social, email, and paid media copy for digital marketing campaigns. I focus on performance-driven messaging, cross-functional collaboration, and content that supports engagement and conversion goals. I blend creativity with data-driven insights to produce high-impact content aligned with business goals, and I'm comfortable with asynchronous collaboration and adjusting working hours to suit project needs.…I'm a copywriter with 3+ years of experience creating web, social, email, and paid media copy for digital marketing campaigns. I focus on performance-driven messaging, cross-functional collaboration, and content that supports engagement and conversion goals. I blend creativity with data-driven insights to produce high-impact content aligned with business goals, and I'm comfortable with asynchronous collaboration and adjusting working hours to suit project needs.

Cynthia Gunawan

Copywriter, Content Creator, Social Media Manager, +5

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I'm a copywriter with 3+ years of experience creating web, social, email, and paid media copy for digital marketing campaigns. I focus on performance-driven messaging, cross-functional collaboration, and content that supports engagement and conversion goals. I blend creativity with data-driven insights to produce high-impact content aligned with business goals, and I'm comfortable with asynchronous collaboration and adjusting working hours to suit project needs.…I'm a copywriter with 3+ years of experience creating web, social, email, and paid media copy for digital marketing campaigns. I focus on performance-driven messaging, cross-functional collaboration, and content that supports engagement and conversion goals. I blend creativity with data-driven insights to produce high-impact content aligned with business goals, and I'm comfortable with asynchronous collaboration and adjusting working hours to suit project needs.

Available to hire

I’m a copywriter with 3+ years of experience creating web, social, email, and paid media copy for digital marketing campaigns.

I focus on performance-driven messaging, cross-functional collaboration, and content that supports engagement and conversion goals. I blend creativity with data-driven insights to produce high-impact content aligned with business goals, and I’m comfortable with asynchronous collaboration and adjusting working hours to suit project needs.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Indonesian

Fluent

Work Experience

Copywriter at Pensil Media

June 1, 2023 - September 1, 2025

Engineered high-conversion copy for diverse digital assets, achieving measurable growth in engagement across landing pages, social media, and email campaigns. Facilitated seamless asynchronous collaboration with cross-functional teams via Google Workspace to turn complex briefs into market-ready concepts. Optimized paid media ad copy (Google Ads/SEM) focusing on CTR and Quality Score, consistently meeting KPIs for international brand accounts. Synthesized creative strategy into professional pitch decks and concept boards, leading to successful stakeholder approvals for major campaigns.

Creative at Good Reason Advertising

September 1, 2022 - December 1, 2022

Brainstormed and developed 15+ creative concepts for digital marketing campaigns, ensuring alignment with audience insights and brand messaging. Wrote copy for 10+ cross-platform campaigns, adapting to social media formats, landing pages, and email marketing. Facilitated cross-functional collaboration with strategists and designers via Google Workspace to refine briefs and deliver market-ready content.

Copywriter at Touch Ten Games

June 1, 2022 - September 1, 2022

- Conducted in-depth research to write clear and accurate copy for 10+ topics across various digital platforms. - Created and published innovative content for Instagram and LinkedIn, including captions, in-image copy, and post text. - Analyzed engagement metrics and insights for IG posts, increasing engagement through data-informed optimizations.