Hi, I’m an SEO/SEM specialist with experience across agency, startup, and in-house environments, with a strong focus on service-based and local marketing. My work today centers on building digital marketing systems that drive qualified leads, not just traffic. One of my most valuable experiences was with ZillaMetrics, a digital marketing agency specializing in law firm SEO. While my primary role there focused on SEO content, it was also one of my best learning environments. I was exposed to how law firm marketing works as a complete system, especially in a highly competitive and trust-driven niche. That experience sharpened how I think about local intent, authority, content quality, and lead quality. Currently, I work with Avana, a property developer (real estate) operating across Regina, Saskatoon, and Edmonton in Canada. In this role, I handle SEO, paid ads, analytics, and reporting. I regularly work with Google Ads, GA4, and Looker Studio to connect organic and paid performance to real business outcomes. This has reinforced my ability to see SEO as part of a broader lead generation system, with an emphasis on local visibility, trust, and consistent lead quality. Earlier in my career, I worked at Axadra as a Link Building specialist, where I supported SEO campaigns for clients across the US, UK, and other international markets. Working in a large agency environment helped me understand off-page SEO at scale, quality standards for link acquisition, and the importance of consistency across multiple accounts. At Olly Olly, I focused on SEO content optimization and intent alignment. At Icepick Co., I handled full-stack SEO, including on-page, technical, off-page, and UX improvements. Thank you for your time. I’d be happy to discuss how my experience can support your business!…Hi, I’m an SEO/SEM specialist with experience across agency, startup, and in-house environments, with a strong focus on service-based and local marketing. My work today centers on building digital marketing systems that drive qualified leads, not just traffic. One of my most valuable experiences was with ZillaMetrics, a digital marketing agency specializing in law firm SEO. While my primary role there focused on SEO content, it was also one of my best learning environments. I was exposed to how law firm marketing works as a complete system, especially in a highly competitive and trust-driven niche. That experience sharpened how I think about local intent, authority, content quality, and lead quality. Currently, I work with Avana, a property developer (real estate) operating across Regina, Saskatoon, and Edmonton in Canada. In this role, I handle SEO, paid ads, analytics, and reporting. I regularly work with Google Ads, GA4, and Looker Studio to connect organic and paid performance to real business outcomes. This has reinforced my ability to see SEO as part of a broader lead generation system, with an emphasis on local visibility, trust, and consistent lead quality. Earlier in my career, I worked at Axadra as a Link Building specialist, where I supported SEO campaigns for clients across the US, UK, and other international markets. Working in a large agency environment helped me understand off-page SEO at scale, quality standards for link acquisition, and the importance of consistency across multiple accounts. At Olly Olly, I focused on SEO content optimization and intent alignment. At Icepick Co., I handled full-stack SEO, including on-page, technical, off-page, and UX improvements. Thank you for your time. I’d be happy to discuss how my experience can support your business!WWWW…