Ayodeji Dada

Designed and implemented scalable marketing automation strategies using Marketo, supporting lead generation, nurture programs, and campaign performance tracking. Led platform optimization, campaign execution, and CRM integration to improve operational efficiency and marketing ROI. Developed modular campaign templates and reusable assets, reducing setup time by 40%. Achieved a 25% increase in MQL-to-SQL conversion through refined lead scoring and nurture streams. Conducted A/B testing to optimize messaging and workflows, improving conversion rate by 11.5% and click-through rate by 16%.

Orchestrated strategic marketing planning and aligned teams with company objectives, increasing campaign productivity. Led full-funnel marketing operations, leveraging Marketo and MarTech stack to streamline campaign execution and enhance data integrity, which improved database accuracy by 15%. Implemented lead scoring models and segmentation strategies to drive engagement and conversion. In the first year, we saw a 19% increase in qualified leads, 23% increase in lead conversion and 25% increase in engagement. Drove a 40% market expansion through innovative multi-channel marketing strategies as part of the commitment to implementing Marketing Automation in the business. Moved the average skill set of the Marketing Operations Team from 2 (out of a 5-point scale) to 3.5, by developing training modules that raised the team’s proficiency in resource management tools and enhancing workflow effectiveness. Automated event workflows, increasing attendance in our routine webinars by 35%.

Responsible for Sales, Marketing, Supply Chain, Finance and Admin Operations for Diversey in the West African Region. Developed an in-depth customer and market intimacy to understand existing and future needs, enabling the company to add value to customers’ businesses. Identified business opportunities aligned with the company’s capabilities and strategic thrusts to deliver profitable growth. Mentored, coached, and motivated the sales team to achieve targets, ensuring strong trade branding and channel control with distributors and agents.