Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven Marketing Operations Leader with over 12 years of experience in Marketing Operations Management, Marketing Automation, sales process transformation, and CRM implementation. I design data-driven strategies using Marketo, Salesforce, HubSpot, and SAP to accelerate pipeline velocity and improve customer journeys. Certified Marketo Expert and Miller Heiman-trained facilitator with a strong foundation in project management, I lead cross-functional teams to align marketing operations with business objectives and deliver measurable growth.…I am a results-driven Marketing Operations Leader with over 12 years of experience in Marketing Operations Management, Marketing Automation, sales process transformation, and CRM implementation. I design data-driven strategies using Marketo, Salesforce, HubSpot, and SAP to accelerate pipeline velocity and improve customer journeys. Certified Marketo Expert and Miller Heiman-trained facilitator with a strong foundation in project management, I lead cross-functional teams to align marketing operations with business objectives and deliver measurable growth.

Ayodeji Dada

Marketer, Marketing Strategist, Brand Strategist, +4





I am a results-driven Marketing Operations Leader with over 12 years of experience in Marketing Operations Management, Marketing Automation, sales process transformation, and CRM implementation. I design data-driven strategies using Marketo, Salesforce, HubSpot, and SAP to accelerate pipeline velocity and improve customer journeys. Certified Marketo Expert and Miller Heiman-trained facilitator with a strong foundation in project management, I lead cross-functional teams to align marketing operations with business objectives and deliver measurable growth.…I am a results-driven Marketing Operations Leader with over 12 years of experience in Marketing Operations Management, Marketing Automation, sales process transformation, and CRM implementation. I design data-driven strategies using Marketo, Salesforce, HubSpot, and SAP to accelerate pipeline velocity and improve customer journeys. Certified Marketo Expert and Miller Heiman-trained facilitator with a strong foundation in project management, I lead cross-functional teams to align marketing operations with business objectives and deliver measurable growth.

Available to hire

I am a results-driven Marketing Operations Leader with over 12 years of experience in Marketing Operations Management, Marketing Automation, sales process transformation, and CRM implementation. I design data-driven strategies using Marketo, Salesforce, HubSpot, and SAP to accelerate pipeline velocity and improve customer journeys.

Certified Marketo Expert and Miller Heiman-trained facilitator with a strong foundation in project management, I lead cross-functional teams to align marketing operations with business objectives and deliver measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Automation Consultant at OAD Solutions

October 1, 2024 - Present

Designed and implemented scalable marketing automation strategies using Marketo, supporting lead generation, nurture programs, and campaign performance tracking. Led platform optimization, campaign execution, and CRM integration to improve operational efficiency and marketing ROI. Developed modular campaign templates and reusable assets, reducing setup time by 40%. Achieved a 25% increase in MQL-to-SQL conversion through refined lead scoring and nurture streams. Conducted A/B testing to optimize messaging and workflows, improving conversion rate by 11.5% and click-through rate by 16%.

Marketing Operations Specialist at Solenis

January 1, 2020 - September 30, 2024

Orchestrated strategic marketing planning and aligned teams with company objectives, increasing campaign productivity. Led full-funnel marketing operations, leveraging Marketo and MarTech stack to streamline campaign execution and enhance data integrity, which improved database accuracy by 15%. Implemented lead scoring models and segmentation strategies to drive engagement and conversion. In the first year, we saw a 19% increase in qualified leads, 23% increase in lead conversion and 25% increase in engagement. Drove a 40% market expansion through innovative multi-channel marketing strategies as part of the commitment to implementing Marketing Automation in the business. Moved the average skill set of the Marketing Operations Team from 2 (out of a 5-point scale) to 3.5, by developing training modules that raised the team’s proficiency in resource management tools and enhancing workflow effectiveness. Automated event workflows, increasing attendance in our routine webinars by 35%.

Sales and Operations Lead at Diversey West Africa Ltd

October 1, 2018 - September 30, 2020

Responsible for Sales, Marketing, Supply Chain, Finance and Admin Operations for Diversey in the West African Region. Developed an in-depth customer and market intimacy to understand existing and future needs, enabling the company to add value to customers’ businesses. Identified business opportunities aligned with the company’s capabilities and strategic thrusts to deliver profitable growth. Mentored, coached, and motivated the sales team to achieve targets, ensuring strong trade branding and channel control with distributors and agents.