DL

With over 3 years’ experience in digital marketing, I’ve worked across the beauty, hospitality and events industries, both in-house and for agencies.

About

With over 3 years’ experience in digital marketing, I’ve worked across
the beauty, hospitality and events industries, both in-house and for
agencies. My experience spans content creation, influencer marketing,
email campaigns, e-commerce and events, giving me a well rounded
understanding of how to elevate brands online. I currently work as the
Social Media & Events Manager at The 145 Collective, having intentionally opened up my time to collaborate with additional businesses. I’m now looking to bring my experience and creativity to a new brand, helping to strengthen their content and grow their online presence.

  • 3 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Healthcare
  • Consumer Goods

Work experience

Digital Marketing Manager · Lucky Bird ForeverFeb 2025 – Aug 2026 · 1 yr 7 mos

Managed social media across TikTok, Instagram, and LinkedIn with a focus on brand storytelling, UGC collaborations, and influencer partnerships. Built following to 7.1k on TikTok in one year, achieving 400k+ views and 60k+ likes across platforms since launch. Coordinated influencer campaigns and gifted partnerships including outreach, negotiation, and relationship management. Planned, shot, and edited TikTok and Instagram content (organic and paid), including product showcases and trending BTS moments. Led PR outreach and brand communications with influencers, creators, and press, and supported brand growth through product development, retail listings, and website work.

Social Media & Events Manager · The 145 CollectiveFeb 2025 – Present · 1 yr 10 mos

Manage social media and events activity, collaborating with additional businesses. Focus on strengthening content and growing online presence through brand storytelling and coordinated campaign activity.

Digital Marketing Executive · Marketing After Dark (Agency Project)Jul 2023 – Feb 2025 · 1 yr 8 mos

Managed multiple high-profile events across cities such as Manchester, Dublin, and Liverpool. Liaisied with 350+ venues including The Alchemist and The Ivy. Coordinated product launches and PR events to elevate brand awareness and ticket sales. Produced viral content across beauty and hospitality clients, generating 520k+ views and 60k+ likes for 'Cocktail Week' across TikTok and Instagram. Led end-to-end influencer outreach and partnerships, building strategic rosters for major campaigns. Managed email marketing strategy using performance analytics (open rate, CTR) to improve engagement and ROI.

Education

BSc (Hons) Business Management · University of Dundee2019 – 2023
: · Higher - Perth Academy2018 – 2019
· Wellgate Shopping Centre (Social Media Intern)2025 – 2026

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