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I’m a multidisciplinary creative and digital marketing strategist with experience building brand presence across social platforms for clients in entertainment, retail, and beyond. With a background in content strategy, campaign development, and audience growth, I bring a sharp eye for storytelling and an instinct for what makes content stop the scroll. Currently studying at SCAD, I combine formal creative training with authentic connectivity.…I’m a multidisciplinary creative and digital marketing strategist with experience building brand presence across social platforms for clients in entertainment, retail, and beyond. With a background in content strategy, campaign development, and audience growth, I bring a sharp eye for storytelling and an instinct for what makes content stop the scroll. Currently studying at SCAD, I combine formal creative training with authentic connectivity.

Dallas Smith

Brand Strategist, Marketing Strategist, Content Creator, +2

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I’m a multidisciplinary creative and digital marketing strategist with experience building brand presence across social platforms for clients in entertainment, retail, and beyond. With a background in content strategy, campaign development, and audience growth, I bring a sharp eye for storytelling and an instinct for what makes content stop the scroll. Currently studying at SCAD, I combine formal creative training with authentic connectivity.…I’m a multidisciplinary creative and digital marketing strategist with experience building brand presence across social platforms for clients in entertainment, retail, and beyond. With a background in content strategy, campaign development, and audience growth, I bring a sharp eye for storytelling and an instinct for what makes content stop the scroll. Currently studying at SCAD, I combine formal creative training with authentic connectivity.

Available to hire

I’m a multidisciplinary creative and digital marketing strategist with experience building brand presence across social platforms for clients in entertainment, retail, and beyond. With a background in content strategy, campaign development, and audience growth, I bring a sharp eye for storytelling and an instinct for what makes content stop the scroll. Currently studying at SCAD, I combine formal creative training with authentic connectivity.

Skills

Branding

Brand Identity

Copywriting

Experience Level

Branding

Expert

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Branding Strategist

January 1, 2022 - December 31, 2023

Led social media branding strategies for a skincare brand, integrating audience insights, SEO-informed storytelling, and creative campaigns. Drove engagement and brand consistency across channels, and collaborated with content and development teams to align messaging with business goals. Achieved a 45% increase in audience engagement.

SEO Research Analyst

January 1, 2022 - December 31, 2023

Conducted audience research and analyzed market trends to guide content creation and marketing decisions. Implemented SEO-driven storytelling in brand narratives and supported the development of strategic pitches for campaigns.