I’m an Art Director and Graphic Designer based in New Jersey with over 16 years of experience creating premium digital, print, retail, and event design for lifestyle, hospitality, and wine & spirits brands. I specialize in leading creative from concept through final execution, delivering polished, brand-driven work that supports marketing strategy, sales growth, and customer engagement. My background includes both long-term freelance partnerships and in-house art direction roles, giving me deep hands-on experience across branding, production, and large-scale campaigns. I’m known for my attention to detail, strong understanding of the wine and spirits category, and ability to translate business and marketing goals into high-quality, effective design across digital campaigns, packaging, retail environments, and experiential marketing. Employment and Project Experience *_Art Director (Freelance) — Dall Creative_* May 2016 – Present Provide full-service art direction and graphic design for lifestyle, hospitality, and wine & spirits clients, delivering premium creative across digital, print, retail, and event marketing. Manage the full creative process from concept through production while partnering closely with clients to support growth, sales, and customer engagement. *Selected Clients:* Edrington, The Macallan, No.3 Gin, Brugal Rum, Highland Park, Wyoming Whiskey, Tequila Enemigo, MadaLuxe, Mona Moore Cognac, Wine on Wheels, Wine Spectator, The University Club of New York *Senior Graphic Designer (Freelance) — Zachys Wine & Spirits, New York* November 2019 – April 2024 Produced high-visibility creative across digital, print, and retail channels for a leading wine and spirits retailer. Collaborated with marketing leadership on campaigns, promotions, catalogs, and email programs supporting e-commerce growth and customer engagement. *Art Director (Full-Time & Freelance) — Sherry-Lehmann Wine & Spirits, New York* September 2008 – July 2021 Directed creative across digital, print, retail, and event marketing, overseeing catalogs, campaigns, email programs, and website content. Worked closely with marketing, sales, and executive leadership to support promotional strategy and sales growth.…I’m an Art Director and Graphic Designer based in New Jersey with over 16 years of experience creating premium digital, print, retail, and event design for lifestyle, hospitality, and wine & spirits brands. I specialize in leading creative from concept through final execution, delivering polished, brand-driven work that supports marketing strategy, sales growth, and customer engagement. My background includes both long-term freelance partnerships and in-house art direction roles, giving me deep hands-on experience across branding, production, and large-scale campaigns. I’m known for my attention to detail, strong understanding of the wine and spirits category, and ability to translate business and marketing goals into high-quality, effective design across digital campaigns, packaging, retail environments, and experiential marketing. Employment and Project Experience *_Art Director (Freelance) — Dall Creative_* May 2016 – Present Provide full-service art direction and graphic design for lifestyle, hospitality, and wine & spirits clients, delivering premium creative across digital, print, retail, and event marketing. Manage the full creative process from concept through production while partnering closely with clients to support growth, sales, and customer engagement. *Selected Clients:* Edrington, The Macallan, No.3 Gin, Brugal Rum, Highland Park, Wyoming Whiskey, Tequila Enemigo, MadaLuxe, Mona Moore Cognac, Wine on Wheels, Wine Spectator, The University Club of New York *Senior Graphic Designer (Freelance) — Zachys Wine & Spirits, New York* November 2019 – April 2024 Produced high-visibility creative across digital, print, and retail channels for a leading wine and spirits retailer. Collaborated with marketing leadership on campaigns, promotions, catalogs, and email programs supporting e-commerce growth and customer engagement. *Art Director (Full-Time & Freelance) — Sherry-Lehmann Wine & Spirits, New York* September 2008 – July 2021 Directed creative across digital, print, retail, and event marketing, overseeing catalogs, campaigns, email programs, and website content. Worked closely with marketing, sales, and executive leadership to support promotional strategy and sales growth.WWWW…