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Hi there! I'm Fauzan Damaraperdana Kusuma, a results-driven Content Executive and Project Manager who thrives at the intersection of tech, music, and digital marketing. Over the past 5+ years I’ve built campaigns and content strategies for agencies and indie labels, using data to guide decisions and a collaborative approach to align stakeholders across DSPs, OTT platforms, and ecommerce ecosystems to deliver measurable business outcomes. I love shaping brand narratives, forging partnerships, and turning creative ideas into growth. When I’m not optimizing content, I enjoy exploring new music, culture, and technology partnerships, and I’m always keen to learn and adapt in fast-paced environments.…Hi there! I'm Fauzan Damaraperdana Kusuma, a results-driven Content Executive and Project Manager who thrives at the intersection of tech, music, and digital marketing. Over the past 5+ years I’ve built campaigns and content strategies for agencies and indie labels, using data to guide decisions and a collaborative approach to align stakeholders across DSPs, OTT platforms, and ecommerce ecosystems to deliver measurable business outcomes. I love shaping brand narratives, forging partnerships, and turning creative ideas into growth. When I’m not optimizing content, I enjoy exploring new music, culture, and technology partnerships, and I’m always keen to learn and adapt in fast-paced environments.

Fauzan Damaraperdana Kusuma

PRO

Content Strategist, Project Manager, Social Media Manager

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Hi there! I'm Fauzan Damaraperdana Kusuma, a results-driven Content Executive and Project Manager who thrives at the intersection of tech, music, and digital marketing. Over the past 5+ years I’ve built campaigns and content strategies for agencies and indie labels, using data to guide decisions and a collaborative approach to align stakeholders across DSPs, OTT platforms, and ecommerce ecosystems to deliver measurable business outcomes. I love shaping brand narratives, forging partnerships, and turning creative ideas into growth. When I’m not optimizing content, I enjoy exploring new music, culture, and technology partnerships, and I’m always keen to learn and adapt in fast-paced environments.…Hi there! I'm Fauzan Damaraperdana Kusuma, a results-driven Content Executive and Project Manager who thrives at the intersection of tech, music, and digital marketing. Over the past 5+ years I’ve built campaigns and content strategies for agencies and indie labels, using data to guide decisions and a collaborative approach to align stakeholders across DSPs, OTT platforms, and ecommerce ecosystems to deliver measurable business outcomes. I love shaping brand narratives, forging partnerships, and turning creative ideas into growth. When I’m not optimizing content, I enjoy exploring new music, culture, and technology partnerships, and I’m always keen to learn and adapt in fast-paced environments.

Available to hire

Jakarta, Indonesia

Hi there! I’m Fauzan Damaraperdana Kusuma, a results-driven Content Executive and Project Manager who thrives at the intersection of tech, music, and digital marketing. Over the past 5+ years I’ve built campaigns and content strategies for agencies and indie labels, using data to guide decisions and a collaborative approach to align stakeholders across DSPs, OTT platforms, and ecommerce ecosystems to deliver measurable business outcomes.

I love shaping brand narratives, forging partnerships, and turning creative ideas into growth. When I’m not optimizing content, I enjoy exploring new music, culture, and technology partnerships, and I’m always keen to learn and adapt in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Content Specialist at We Are Social Indonesia

January 1, 2025 - Present

Developed data-driven social media content strategies for HBO Max in Indonesia, aligning global brand objectives with local audience preferences. Created, scheduled, and managed 100+ multimedia content pieces across Instagram, TikTok, and Facebook, boosting reach and engagement. Collaborated with global and regional teams to execute special event campaigns, major title release activations, and culturally relevant content that drove high comment activity. Monitored platform trends, algorithm updates, and community behavior to produce timely, high-performing content.

Project Manager at Sun Eater Group

August 1, 2024 - December 1, 2025

Led end-to-end operations for 3 sub-labels (SatuTone, Greedy Dust, Sunny Music Publishing), developing business and communication strategies that elevated each label's market presence. Pitched and secured 20+ strategic brand partnerships across tech, gaming, lifestyle, F&B, fashion, and beauty, aligning brand narratives with artist identity to maximize cultural relevance. Planned and executed 5+ major music marketing campaigns through brand partnerships, increasing artist and brand visibility across digital platforms. Negotiated brand deals, managed budgets and partnership deliverables, contributing to IDR 1B+ recurring annual revenue. Maintained operational excellence across 3 new business units through structured workflows, daily check-ins, and stakeholder alignment.

Content Specialist – TikTok Music & Resso at ByteDance

June 1, 2021 - July 1, 2023

Executed digital content programming and playlist strategy, producing data-driven content that increased CTR by 5%+, achieved 40%+ Effective Listening Rate, and generated 50,000+ playlist saves for local genres. Translated user behavior, audience segmentation, and social trends into optimized content strategies, resulting in 10% growth in Stream Duration and stable Daily Active Users for paid subscribers. Developed and executed the 'Resso Rising / TikTok Music Rising' campaign, achieving 5%+ stream share for focus labels and scaling it into a recurring program with an offline show showcase component. Managed multi-channel content campaigns promoting new music releases, artist drops, and external partnerships to drive user retention and impressions. Collaborated with Artist & Label Partnerships team to distribute key releases, promote events, and create exclusive content partnerships to enhance music discovery on the DSP.

Content Operations Analyst at JD.ID

October 1, 2019 - December 1, 2020

Maintained 300+ SKU daily product listings, ensuring content completeness and accuracy across the e-commerce platform. Produced 200+ daily SEO-optimized product copy to improve search discoverability, drive user engagement, and conversions. Coordinated with cross-functional teams to ensure brand-aligned, high-quality product images and visuals. Monitored industry trends, competitor activities, and customer preferences to continuously refine content strategies.

Social Media Operations at Tokopedia

January 1, 2018 - June 1, 2018

Provided customer support across social media platforms, demonstrating deep product knowledge to resolve inquiries and improve satisfaction. Exceeded 200 daily query targets while consistently meeting response time, satisfaction, and resolution KPIs. Collaborated with cross-functional teams to escalate and resolve complex customer issues.