Hi, I’m a Certified Digital Marketing Professional with nearly seven years of experience across PPC, SEM, data analytics, and social media marketing. I’ve helped 350+ brands globally transform digital strategies into compelling growth stories and achieve notable ROIs and growth rates. I thrive in fast-paced environments and enjoy turning complex data into actionable campaigns. I bring strong project management, agile practices, and cross-functional collaboration with development and marketing teams to deliver results. I love experimenting with AI-powered tools to optimize keywords, ads, and customer journeys, delivering measurable improvements in lead generation and revenue.

Dominic

Hi, I’m a Certified Digital Marketing Professional with nearly seven years of experience across PPC, SEM, data analytics, and social media marketing. I’ve helped 350+ brands globally transform digital strategies into compelling growth stories and achieve notable ROIs and growth rates. I thrive in fast-paced environments and enjoy turning complex data into actionable campaigns. I bring strong project management, agile practices, and cross-functional collaboration with development and marketing teams to deliver results. I love experimenting with AI-powered tools to optimize keywords, ads, and customer journeys, delivering measurable improvements in lead generation and revenue.

Available to hire

Hi, I’m a Certified Digital Marketing Professional with nearly seven years of experience across PPC, SEM, data analytics, and social media marketing. I’ve helped 350+ brands globally transform digital strategies into compelling growth stories and achieve notable ROIs and growth rates. I thrive in fast-paced environments and enjoy turning complex data into actionable campaigns.

I bring strong project management, agile practices, and cross-functional collaboration with development and marketing teams to deliver results. I love experimenting with AI-powered tools to optimize keywords, ads, and customer journeys, delivering measurable improvements in lead generation and revenue.

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Language

English
Fluent

Work Experience

Lead PPC Specialist at Blue Ocean Interactive Marketing
August 1, 2024 - December 1, 2025
Successfully improved portfolio-wide conversion rates from 6.91% to 9.72% within the first two months. Developed and deployed an AI-powered negative keyword filtering system that reduced wasted ad spend by about 30% while improving quality scores across client accounts. Designed an AI-assisted keyword research workflow using five semantic variables, cutting turnaround time by ~90% and boosting high-value keyword discovery. Led CRO initiatives for landing pages and CMS, collaborating with web development to implement data-driven improvements, increasing page conversions by ~55% and reducing cost-per-acquisition across optimized campaigns. Established scalable PPC processes across multi-client portfolios and built a knowledge base, enabling operational scalability and repeatable success.
Client Account Manager at Wishpond Technologies
June 1, 2019 - April 30, 2024
Delivered over 1,500 end-to-end marketing initiatives and PPC campaigns for diverse B2B and B2C brands, consistently exceeding industry benchmarks. Led PM for AI and SaaS initiatives, coordinating cross-functional collaboration with DevOps. Developed and executed SEM strategy yielding a 20x ROAS and a 300% month-over-month revenue increase. Spearheaded AI onboarding pilot for enterprise clients, creating an operational framework that improved cross-fulfillment workflows. Monitored and optimized campaigns using AI-driven experiments, achieving significant ROI improvements across 200+ brands.

Education

BSc Biomedical Engineering at University of Ghana
August 1, 2013 - July 31, 2017

Qualifications

Certified Digital Marketing Professional (CDMP)
March 1, 2025 - December 22, 2025
Professional Certified Marketer (PCM) in Digital Marketing
March 1, 2025 - December 22, 2025
Microsoft Certified Professional
March 1, 2025 - December 22, 2025
Agile Foundations Certification
November 1, 2020 - December 22, 2025
Google Analytics
July 1, 2019 - December 22, 2025

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment