Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m DAMILOLA BABAJIDE, a mid-senior brand and digital designer specializing in brand systems, web design and UX strategy. With 7+ years of experience across in‑house and freelance environments, I help brands reposition themselves through clear visual identity and high-performing digital experiences. I’m currently Lead Designer at The Barnet Group and founder of DT Designs, delivering strategic brand and web solutions for startups and scaling businesses. I enjoy collaborating with leadership and cross‑functional teams to align design with organisational goals, mentoring junior designers and apprentices, and turning complex briefs into intuitive, engaging experiences across print and digital touchpoints.…Hi, I’m DAMILOLA BABAJIDE, a mid-senior brand and digital designer specializing in brand systems, web design and UX strategy. With 7+ years of experience across in‑house and freelance environments, I help brands reposition themselves through clear visual identity and high-performing digital experiences. I’m currently Lead Designer at The Barnet Group and founder of DT Designs, delivering strategic brand and web solutions for startups and scaling businesses. I enjoy collaborating with leadership and cross‑functional teams to align design with organisational goals, mentoring junior designers and apprentices, and turning complex briefs into intuitive, engaging experiences across print and digital touchpoints.

Damilola Babajide

Brand Designer, Web Designer, UI Designer, +2





Hi, I’m DAMILOLA BABAJIDE, a mid-senior brand and digital designer specializing in brand systems, web design and UX strategy. With 7+ years of experience across in‑house and freelance environments, I help brands reposition themselves through clear visual identity and high-performing digital experiences. I’m currently Lead Designer at The Barnet Group and founder of DT Designs, delivering strategic brand and web solutions for startups and scaling businesses. I enjoy collaborating with leadership and cross‑functional teams to align design with organisational goals, mentoring junior designers and apprentices, and turning complex briefs into intuitive, engaging experiences across print and digital touchpoints.…Hi, I’m DAMILOLA BABAJIDE, a mid-senior brand and digital designer specializing in brand systems, web design and UX strategy. With 7+ years of experience across in‑house and freelance environments, I help brands reposition themselves through clear visual identity and high-performing digital experiences. I’m currently Lead Designer at The Barnet Group and founder of DT Designs, delivering strategic brand and web solutions for startups and scaling businesses. I enjoy collaborating with leadership and cross‑functional teams to align design with organisational goals, mentoring junior designers and apprentices, and turning complex briefs into intuitive, engaging experiences across print and digital touchpoints.

Available to hire

Hi, I’m DAMILOLA BABAJIDE, a mid-senior brand and digital designer specializing in brand systems, web design and UX strategy. With 7+ years of experience across in‑house and freelance environments, I help brands reposition themselves through clear visual identity and high-performing digital experiences. I’m currently Lead Designer at The Barnet Group and founder of DT Designs, delivering strategic brand and web solutions for startups and scaling businesses.

I enjoy collaborating with leadership and cross‑functional teams to align design with organisational goals, mentoring junior designers and apprentices, and turning complex briefs into intuitive, engaging experiences across print and digital touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Design Executive (Lead Designer) at The Barnet Group

September 1, 2022 - Present

Lead brand and digital design strategy across multiple housing organisations (500+ employees); own and maintain brand systems across web, email, internal platforms and resident communications; delivered organisation-wide rebrands, including refreshed visual identity, templates and campaign assets; designed and produced two 24-page magazines distributed to 14,000+ households; improved UX and visual clarity across resident-facing platforms and internal systems; provided creative direction and mentoring to junior designers and apprentices; collaborated directly with leadership and cross-functional teams to align design with organisational goals.

Freelance Digital Designer & Web Designer at DT Designs

February 1, 2020 - Present

Lead end-to-end brand and website projects for startups and scaling service-based businesses; deliver full brand identity systems including logo suites, typography, colour systems and brand guidelines; design and build responsive websites using Framer, WordPress and Shopify; provide a brand repositioning strategy for businesses entering new markets or scaling operations; manage client relationships, proposals, contracts and project delivery independently.

Marketing & Design Executive at Vintage Wealth Management

June 1, 2021 - August 1, 2022

Co-led marketing and design functions within a small in-house team, supporting the company-wide brand and communication initiatives; played a key role in a full company rebrand, delivering a logo refresh, brand templates and marketing collateral across digital and print; designed digital content and communication assets that increased audience engagement by 10%; led visual updates across key digital touchpoints to improve clarity, consistency and user experience; delivered targeted email campaigns that improved internal engagement by 3% and external engagement by 2%; collaborated directly with senior leadership to shape brand direction and communication strategy.