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I'm a Senior Brand & Digital Designer with 7+ years of experience architecting multi-brand design systems and leading comprehensive rebrands. I partner with C-suite and cross-functional teams to translate business goals into scalable design strategies that improve user experience and drive growth. I enjoy building design systems, mentoring junior designers, and delivering high-impact digital experiences across web, mobile, and print. I'm passionate about accessible, data-informed design and collaborative leadership that aligns creative vision with business objectives.…I'm a Senior Brand & Digital Designer with 7+ years of experience architecting multi-brand design systems and leading comprehensive rebrands. I partner with C-suite and cross-functional teams to translate business goals into scalable design strategies that improve user experience and drive growth. I enjoy building design systems, mentoring junior designers, and delivering high-impact digital experiences across web, mobile, and print. I'm passionate about accessible, data-informed design and collaborative leadership that aligns creative vision with business objectives.

Damilola Babajide

Brand Designer, Web Designer, UI Designer, +4

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I'm a Senior Brand & Digital Designer with 7+ years of experience architecting multi-brand design systems and leading comprehensive rebrands. I partner with C-suite and cross-functional teams to translate business goals into scalable design strategies that improve user experience and drive growth. I enjoy building design systems, mentoring junior designers, and delivering high-impact digital experiences across web, mobile, and print. I'm passionate about accessible, data-informed design and collaborative leadership that aligns creative vision with business objectives.…I'm a Senior Brand & Digital Designer with 7+ years of experience architecting multi-brand design systems and leading comprehensive rebrands. I partner with C-suite and cross-functional teams to translate business goals into scalable design strategies that improve user experience and drive growth. I enjoy building design systems, mentoring junior designers, and delivering high-impact digital experiences across web, mobile, and print. I'm passionate about accessible, data-informed design and collaborative leadership that aligns creative vision with business objectives.

Available to hire

I’m a Senior Brand & Digital Designer with 7+ years of experience architecting multi-brand design systems and leading comprehensive rebrands. I partner with C-suite and cross-functional teams to translate business goals into scalable design strategies that improve user experience and drive growth.

I enjoy building design systems, mentoring junior designers, and delivering high-impact digital experiences across web, mobile, and print. I’m passionate about accessible, data-informed design and collaborative leadership that aligns creative vision with business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Brand & Digital Designer – Hybrid at The Barnet Group

September 1, 2022 - Present

Lead brand and digital design strategy across a portfolio of housing organisations (500+ employees). Architected and scaled a multi-brand design system across web, email, internal platforms and resident communications, reducing production time and improving cross-team consistency. Directed three simultaneous full-scale rebrands, delivering four complete brand asset suites within a three-month timeline. Art-directed two 24-page magazines distributed to 14,000+ households, and redesigned three resident-facing digital platforms to reduce support queries by 20%. Mentored junior designers and apprentices, and collaborated with C-suite to align design strategy with business growth.

Digital Design Executive (Lead Designer) at The Barnet Group

September 1, 2022 - Present

Lead brand and digital design strategy across multiple housing organisations (500+ employees); own and maintain brand systems across web, email, internal platforms and resident communications; delivered organisation-wide rebrands, including refreshed visual identity, templates and campaign assets; designed and produced two 24-page magazines distributed to 14,000+ households; improved UX and visual clarity across resident-facing platforms and internal systems; provided creative direction and mentoring to junior designers and apprentices; collaborated directly with leadership and cross-functional teams to align design with organisational goals.

Marketing & Design Executive – Hybrid at Vintage Wealth Management

June 1, 2021 - August 1, 2022

Co-led in-house marketing and design functions, owning brand identity and communications strategy across the business. Executed an end-to-end company rebrand—logo refresh, brand templates and collateral across digital and print. Created digital content and campaigns that amplified audience engagement by 10%. Overhauled key digital touchpoints to enhance brand clarity, consistency and user experience. Worked directly with senior leadership to shape brand positioning and long-term communications direction.

Marketing & Design Executive at Vintage Wealth Management

June 1, 2021 - August 1, 2022

Co-led marketing and design functions within a small in-house team, supporting the company-wide brand and communication initiatives; played a key role in a full company rebrand, delivering a logo refresh, brand templates and marketing collateral across digital and print; designed digital content and communication assets that increased audience engagement by 10%; led visual updates across key digital touchpoints to improve clarity, consistency and user experience; delivered targeted email campaigns that improved internal engagement by 3% and external engagement by 2%; collaborated directly with senior leadership to shape brand direction and communication strategy.

Marketing & Lead Designer – On-site at Top Race UK

July 1, 2020 - June 1, 2021

Led all digital design and brand communication across web, social media and marketing campaigns for a fast-growing retail business. Designed and developed the company website in WordPress, improving user experience, product discovery and conversion performance. Created high-performing digital campaigns, email marketing assets and branded social content that contributed to a 25% increase in sales.

Freelance Digital Designer & Web Designer – Remote at DT Designs

February 1, 2020 - Present

Independent design consultancy delivering brand strategy, identity systems, and digital experiences for startups and scaling businesses. Delivered 12+ end-to-end brand identity systems across fintech, wellness and beauty—covering design tokens, component libraries, brand guidelines, and governance. Built responsive sites on Framer, WordPress, and Shopify with WCAG accessibility; maintained Figma libraries and interactive prototypes; produced motion design assets; presented brand repositioning strategy to founders and senior stakeholders; integrated AI-assisted workflows to accelerate early-stage design thinking; managed client relationships and end-to-end delivery.

Freelance Digital Designer & Web Designer at DT Designs

February 1, 2020 - Present

Lead end-to-end brand and website projects for startups and scaling service-based businesses; deliver full brand identity systems including logo suites, typography, colour systems and brand guidelines; design and build responsive websites using Framer, WordPress and Shopify; provide a brand repositioning strategy for businesses entering new markets or scaling operations; manage client relationships, proposals, contracts and project delivery independently.

Brand & Communications Assistant – On-site at Hollis

June 1, 2019 - June 1, 2020

Supported the delivery of brand and communication materials across digital and print platforms, maintaining consistency across company-wide touchpoints. Redesigned brochures, reports and marketing collateral to align with refreshed visual guidelines and improve communication clarity. Assisted with internal brand campaigns and communication rollouts across multiple departments. Supported content creation, stakeholder communications and digital asset management across the wider communications team. Organized and maintained brand asset libraries to improve workflow efficiency and consistency across materials.

Marketing & Events Assistant – On-site at Langham Hall

January 1, 2018 - May 1, 2019

Supported the marketing and events team in delivering digital communications, branded content and website updates across client-facing platforms. Assisted with website refresh projects focused on improving usability, page structure and overall online presentation. Designed marketing materials, newsletters and presentation assets for corporate events and internal initiatives. Supported SEO-focused website updates and content management improvements to strengthen digital visibility. Coordinated branded event materials and communications while supporting planning and delivery across multiple corporate events.