Hi there! I’m a content marketing specialist with 5+ years of experience creating SEO-driven content, copywriting, and multi-channel campaigns that drive measurable growth. I excel in blog writing, storytelling, content strategy, and conversion optimization that turns readers into customers. I’ve led SEO-driven content programs across three B2B SaaS product lines, built scalable content systems, and collaborated closely with sales and product teams. I’m relocating from Nigeria to Ontario, Canada in January 2026 and am excited to bring a data-informed, audience-centric approach to brand storytelling and growth marketing. I was honored as Best Employee – Q4 2024 at COURE Technologies for contributions in content, strategy, and impact.

Damola Haastrup

Hi there! I’m a content marketing specialist with 5+ years of experience creating SEO-driven content, copywriting, and multi-channel campaigns that drive measurable growth. I excel in blog writing, storytelling, content strategy, and conversion optimization that turns readers into customers. I’ve led SEO-driven content programs across three B2B SaaS product lines, built scalable content systems, and collaborated closely with sales and product teams. I’m relocating from Nigeria to Ontario, Canada in January 2026 and am excited to bring a data-informed, audience-centric approach to brand storytelling and growth marketing. I was honored as Best Employee – Q4 2024 at COURE Technologies for contributions in content, strategy, and impact.

Available to hire

Hi there! I’m a content marketing specialist with 5+ years of experience creating SEO-driven content, copywriting, and multi-channel campaigns that drive measurable growth. I excel in blog writing, storytelling, content strategy, and conversion optimization that turns readers into customers.

I’ve led SEO-driven content programs across three B2B SaaS product lines, built scalable content systems, and collaborated closely with sales and product teams. I’m relocating from Nigeria to Ontario, Canada in January 2026 and am excited to bring a data-informed, audience-centric approach to brand storytelling and growth marketing. I was honored as Best Employee – Q4 2024 at COURE Technologies for contributions in content, strategy, and impact.

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Language

English
Fluent

Work Experience

Product Marketing Lead at COURE Technologies, Inc.
November 1, 2023 - Present
● Create multi-format content (blog posts, videos, case studies, copywriting, social posts) managed through editorial calendars that increased engagement by 48% and established thought leadership across three B2B SaaS product lines ● Develop and execute SEO-driven content strategies and landing page optimization that grew website traffic by 70%, increased demo requests by 25%, and consistently generate 150+ monthly sales-qualified leads through organic search and content conversion. ● Build comprehensive content systems including sales enablement collateral, competitive analyses, messaging frameworks, and case studies through cross-functional collaboration with sales and product teams that improved conversion rates. ● Conduct audience research and competitive analysis to inform content strategy, identify content gaps, and create thought leadership pieces that resonate with target B2B audiences in telecoms, finance, and data intelligence sectors. ● Recognized as "Best Employee – Q4 2024" and awarded Spot Bonus for outstanding contributions in content creation, strategic thinking, and measurable impact on business growth.
Marketing Strategist at Credit Capital Services Ltd
September 1, 2021 - November 1, 2023
● Managed SMS and Ad campaigns across 36 states and FCT, overseeing creative development, segmentation, and performance tracking, driving over ₦15M in monthly sales. ● Planned and executed 11 large-scale regional sales initiatives across 5 states, managing logistics, vendor coordination, and on-ground operations. ● Managed client relationships and project deliverables in a fully remote environment. ● Partnered with sales leadership to align marketing initiatives with business objectives. ● Awarded 'Credit Capital Person' for transformative contributions and exemplary brand representation.
Creative Strategy Consultant at SBL Consults Ltd.
June 1, 2021 - June 1, 2021
Designed and executed creative strategies for client brand storytelling and advertising campaigns. Delivered innovative content solutions aligned with client goals, audiences, and timelines. Managed client relationships and project deliverables in a fully remote environment.
Product Marketing Lead at COURE Technologies, Inc.
November 1, 2023 - November 6, 2025
Created multi-format content (blog posts, videos, case studies, copywriting, social posts) managed via editorial calendars, increasing engagement by 48% and establishing thought leadership across three B2B SaaS product lines. Developed SEO-driven content strategies and landing page optimization that grew website traffic by 70%, increased demo requests by 25%, and consistently generated 150+ monthly sales-qualified leads through organic search and content conversion. Built comprehensive content systems including sales enablement collateral, competitive analyses, messaging frameworks, and case studies through cross-functional collaboration with sales and product teams that improved conversion rates. Conducted audience research and competitive analysis to inform content strategy and content gaps for target B2B audiences in telecoms, finance, and data intelligence sectors. Recognized as Best Employee – Q4 2024 and awarded Spot Bonus for outstanding contributions.
Marketing Strategist at Credit Capital Services Ltd.
November 1, 2023 - November 1, 2023
Managed SMS and Ad campaigns across 36 states and FCT, overseeing creative development, segmentation, and performance tracking, driving over ₦15M in monthly sales. Planned and executed 11 large-scale regional sales initiatives across 5 states, coordinating logistics, vendors, and on-ground operations. Partnered with sales leadership to align marketing initiatives with business objectives. Awarded 'Credit Capital Person' for transformative contributions and exemplary brand representation.

Education

Digital Marketing Graduate Certification at Fleming College
January 6, 2026 - December 6, 2026
Postgraduate Diploma in Product Marketing at AltSchool Africa
June 1, 2025 - June 1, 2026
Bachelor of Science in Psychology at Obafemi Awolowo University, Ile-Ife
January 11, 2014 - January 1, 2019
Digital Marketing Graduate Certification at Fleming College, Ontario, Canada
January 1, 2026 - November 6, 2025
Postgraduate Diploma in Product Marketing at AltSchool Africa, San Francisco
January 11, 2030 - November 6, 2025
Bachelor of Science in Psychology at Obafemi Awolowo University, Ile-Ife
January 11, 2030 - January 1, 2019

Qualifications

PEC (Product Experimentation) – Product School
January 11, 2025 - November 6, 2030
Social Media Marketing – HubSpot Academy
January 11, 2025 - November 6, 2030
Inbound Marketing – HubSpot Academy
January 11, 2025 - November 6, 2030
Project Management; Strategic Business Analysis
January 11, 2025 - November 6, 2030
Product Experimentation (PEC)™️ – Product School
January 11, 2030 - November 6, 2025
Social Media Marketing; Inbound Marketing – HubSpot Academy
January 11, 2030 - November 6, 2025
Project Management & Strategic Business Analysis – PMIPORTFOLIO & WRITING SAMPLES
January 11, 2030 - November 6, 2025

Industry Experience

Software & Internet, Telecommunications, Financial Services, Professional Services, Media & Entertainment