I’m a results-driven digital marketer with a behavioral science foundation and 5+ years of driving measurable B2B growth in SaaS and financial services. I translate complex concepts into clear, compelling narratives that resonate with technical audiences, and I’m expanding into healthcare communications through graduate studies. I’ve been recognized for strategic thinking, content innovation, and delivering measurable business impact, and I’m excited to bring that value to new challenges and industries while continuing to grow as a marketer and leader.

Adedamola Haastrup

I’m a results-driven digital marketer with a behavioral science foundation and 5+ years of driving measurable B2B growth in SaaS and financial services. I translate complex concepts into clear, compelling narratives that resonate with technical audiences, and I’m expanding into healthcare communications through graduate studies. I’ve been recognized for strategic thinking, content innovation, and delivering measurable business impact, and I’m excited to bring that value to new challenges and industries while continuing to grow as a marketer and leader.

Available to hire

I’m a results-driven digital marketer with a behavioral science foundation and 5+ years of driving measurable B2B growth in SaaS and financial services. I translate complex concepts into clear, compelling narratives that resonate with technical audiences, and I’m expanding into healthcare communications through graduate studies.

I’ve been recognized for strategic thinking, content innovation, and delivering measurable business impact, and I’m excited to bring that value to new challenges and industries while continuing to grow as a marketer and leader.

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Language

English
Fluent

Work Experience

Product Marketing Lead at COURE Technologies, Inc.
November 1, 2023 - Present
● Create multi-format content (blog posts, videos, case studies, copywriting, social posts) managed through editorial calendars that increased engagement by 48% and established thought leadership across three B2B SaaS product lines ● Develop and execute SEO-driven content strategies and landing page optimization that grew website traffic by 70%, increased demo requests by 25%, and consistently generate 150+ monthly sales-qualified leads through organic search and content conversion. ● Build comprehensive content systems including sales enablement collateral, competitive analyses, messaging frameworks, and case studies through cross-functional collaboration with sales and product teams that improved conversion rates. ● Conduct audience research and competitive analysis to inform content strategy, identify content gaps, and create thought leadership pieces that resonate with target B2B audiences in telecoms, finance, and data intelligence sectors. ● Recognized as "Best Employee – Q4 2024" and awarded Spot Bonus for outstanding contributions in content creation, strategic thinking, and measurable impact on business growth.
Creative Strategy Consultant at SBL Consults Ltd.
June 29, 2020 - May 31, 2021
Designed and executed creative strategies for client brand storytelling and advertising campaigns. Delivered innovative content solutions aligned with client goals, audiences, and timelines. Managed client relationships and project deliverables in a fully remote environment.
Marketing Strategist at Credit Capital Services Ltd.
August 31, 2021 - October 31, 2023
Managed SMS and Ad campaigns across 36 states and FCT, overseeing creative development, segmentation, and performance tracking, driving over $15,000 in monthly sales. Planned and executed 11 large-scale regional sales initiatives across 5 states, managing logistics, vendor coordination, and on-ground operations. Partnered with sales leadership to align marketing initiatives with business objectives.

Education

Graduate Certificate in Community Collaboration in Addictions and Mental Health at Fleming College
January 1, 2026 - August 1, 2026
Postgraduate Diploma in Product Marketing at AltSchool Africa
January 11, 2030 - January 10, 2026
Bachelor of Science in Psychology at Obafemi Awolowo University
January 1, 2019 - December 31, 2019
Product Experimentation (PEC) at Product School
January 11, 2030 - January 10, 2026
Social Media Marketing; Inbound Marketing at HubSpot Academy
January 11, 2030 - January 10, 2026
Project Management; Strategic Business Analysis (Fundamentals) at PMIV
January 11, 2030 - January 10, 2026

Qualifications

PEC (Product Experimentation) – Product School
January 11, 2025 - November 6, 2030
Social Media Marketing – HubSpot Academy
January 11, 2025 - November 6, 2030
Inbound Marketing – HubSpot Academy
January 11, 2025 - November 6, 2030
Project Management; Strategic Business Analysis
January 11, 2025 - November 6, 2030
Product Experimentation (PEC)™️ – Product School
January 11, 2030 - November 6, 2025
Social Media Marketing; Inbound Marketing – HubSpot Academy
January 11, 2030 - November 6, 2025
Project Management & Strategic Business Analysis – PMIPORTFOLIO & WRITING SAMPLES
January 11, 2030 - November 6, 2025
Product Experimentation (PEC)
January 11, 2030 - January 10, 2026
Social Media Marketing; Inbound Marketing
January 11, 2030 - January 10, 2026
Project Management; Strategic Business Analysis (Fundamentals)
January 11, 2030 - January 10, 2026

Industry Experience

Software & Internet, Telecommunications, Financial Services, Professional Services, Media & Entertainment, Healthcare, Education