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I started creating animations in grad school as a hobby, and my love for design has only grown since. Over the years, I’ve taken on various creative roles—from freelance projects to regional branding work—and I’m always drawn to design that tells a story and creates impact. I ground myself in the belief that real change happens when everyone is part of the process. For me, design is more than visuals; it’s a tool for meaning-making and connecting with your audience.…I started creating animations in grad school as a hobby, and my love for design has only grown since. Over the years, I’ve taken on various creative roles—from freelance projects to regional branding work—and I’m always drawn to design that tells a story and creates impact. I ground myself in the belief that real change happens when everyone is part of the process. For me, design is more than visuals; it’s a tool for meaning-making and connecting with your audience.

Catherine Dana F. Datuin

Graphic Designer, Art Director, Brand Designer, +2

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I started creating animations in grad school as a hobby, and my love for design has only grown since. Over the years, I’ve taken on various creative roles—from freelance projects to regional branding work—and I’m always drawn to design that tells a story and creates impact. I ground myself in the belief that real change happens when everyone is part of the process. For me, design is more than visuals; it’s a tool for meaning-making and connecting with your audience.…I started creating animations in grad school as a hobby, and my love for design has only grown since. Over the years, I’ve taken on various creative roles—from freelance projects to regional branding work—and I’m always drawn to design that tells a story and creates impact. I ground myself in the belief that real change happens when everyone is part of the process. For me, design is more than visuals; it’s a tool for meaning-making and connecting with your audience.

Available to hire

I started creating animations in grad school as a hobby, and my love for design has only grown since. Over the years, I’ve taken on various creative roles—from freelance projects to regional branding work—and I’m always drawn to design that tells a story and creates impact. I ground myself in the belief that real change happens when everyone is part of the process. For me, design is more than visuals; it’s a tool for meaning-making and connecting with your audience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Graphic Designer at Kollaboratory Media, Inc.

July 2, 2020 - March 2, 2021

Assists team lead in content creation, copy and graphic design, online store management, and social media management for assigned brands.

Art Director at IdeasX Machina Advertising, Inc.

March 2, 2021 - March 2, 2022

Creates and presents ingenious ideas and helps the organization come up with work that is award-winning, memorable, and inspiring; conceptualizes campaigns, visuals, storyboards, and other elements to fulfill client vision.

Regional Senior Multimedia Designer at Galaxy Racer

February 2, 2022 - March 2, 2023

Manages overall branding of Galaxy Racer Southeast Asia; conceptualizes and creates logos, key visuals, event overlays, and cascades for major campaigns; creates materials and internal posters for the region; leads junior multimedia designers in material creation for regional campaigns.

Freelance Art Director & Marketing Manager at Various Companies

April 2, 2023 - Present

Manages multiple social media accounts and tracks monthly performance, insights, and platform growth, leveraging AI tools for workflow optimization. Leads branding projects including visual identity development, brand language, and comprehensive brand guidelines. Designs merchandise and OOH materials such as PR kits, uniforms, banners, and signage. Develops digital collateral, such as social media content, product images, brochures, and other marketing assets using both design platforms and AI-assisted production tools.