Available to hire
Hi, I’m Dana Laura Cazacu, a growth and marketing contractor with over 10 years of experience based in Bucharest, Romania. I specialize in developing and implementing marketing strategies, growth hacking, managing ad campaigns, and optimizing sales funnels across various industries, especially cloud services and software.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Advanced
Work Experience
Marketing Manager (contractor) at VEXXHOST INC (Cloud Services)
February 1, 2024 - PresentLed marketing strategy development and implementation, KPI development, and prioritization of growth channels. Managed and optimized ad campaigns primarily on Google and Reddit. Organized on-site planning for various events sponsored by the company and managed subsequent social media campaigns. Developed tactics to increase inbound leads, drive traffic, and optimize the sales funnel. Created and optimized content including presentations, pitches, landing pages, whitepapers, blog articles, short-form video content, and ads.
Marketing Manager (contractor) at VEXXHOST INC (Cloud Services)
February 1, 2024 - PresentMarketing strategy development and implementation, KPI development, prioritizing growth channels, managing and optimizing ad campaigns (mostly Google/ Reddit), managing and on-site planning for company-sponsored events and subsequent social media campaigns. Devising and implementing tactics for increasing inbound leads, driving traffic, optimizing the sales funnel, and content creation and optimization including presentations, pitches, landing pages, whitepapers, blog articles, short form video content, and ads.
Marketing Manager (contractor) at VEXXHOST INC (Cloud Services)
February 1, 2024 - PresentDeveloped and implemented marketing strategies, KPI development, prioritized growth channels, managed and optimized Google and Reddit ad campaigns, planned and managed events, created and optimized various marketing content including presentations, pitches, landing pages, whitepapers, blog articles, short form video content, and ads to increase inbound leads and drive traffic.
Growth hacker (contractor) at Nonstop Hankus & Cecek (Software house)
January 31, 2024 - August 1, 2025Developed and implemented marketing and sales strategies, including KPI development and prioritization of growth channels. Increased inbound and outbound leads, drove traffic, and optimized the sales funnel. Created and optimized content including pitches, presentations, landing pages, and blog posts. Managed email marketing campaigns and performed A/B testing. Built and maintained client relationships and applied tender experience. Coordinated website redevelopment with design and development teams.
Growth hacker (contractor) at Nonstop Hankus & Cecek (Software house)
January 31, 2024 - August 1, 2025Developed and implemented marketing and sales strategies, KPI development; prioritized growth channels; increased inbound and outbound leads; drove traffic and optimized the sales funnel. Managed content creation and optimization including pitches, presentations, landing pages, and blog posts; ran email marketing campaigns; conducted A/B testing; maintained client relationships; experience with tender applications; coordinated website redevelopment with design and development teams.
Growth hacker (contractor) at Nonstop Hankus & Cecek (Software house)
January 31, 2024 - August 1, 2025Developed and implemented marketing and sales strategies, KPI development; prioritized growth channels; increased inbound and outbound leads; drove traffic; optimized sales funnel; created and optimized content including pitches, presentations, landing pages, blogs; managed email marketing campaigns; performed A/B testing; built and maintained client relationships; tender application experience; coordinated website redesign with design and development teams.
Growth hacker (contractor - fractional) at Momsi App.
November 30, 2023 - August 1, 2025Created and implemented user discovery surveys and interpreted results. Optimized app features and in-app tutorials. Developed marketing strategies for an app for moms including copywriting for website content and Facebook ads. Created referral programs for moms and influencers.
Growth hacker (contractor - fractional) at Momsi App.
November 30, 2023 - August 1, 2025Created and implemented user discovery survey and interpreted results. Optimized the app including feature discovery and in-app tutorial. Developed marketing strategy for the app targeting moms. Created website content and Facebook ads copy. Designed referral program for moms and influencers.
Growth hacker (contractor - fractional) at Momsi App.
November 30, 2023 - August 1, 2025Created and implemented user discovery survey and interpreted results, optimized the app for feature discovery and in-app tutorials, developed marketing strategy for a moms app, created website content and Facebook ads copy, designed referral program for moms and influencers.
Head of Marketing (contractor - fractional) at Sparkr Agency
October 31, 2023 - August 1, 2025Developed marketing strategy for new UX audit products. Created social media strategies to grow online presence and customer acquisition strategies. Developed market messaging and aligned it with the customer buying journey.
Head of Marketing (contractor - fractional) at Sparkr Agency
October 31, 2023 - August 1, 2025Devised marketing strategy for a new UX audit product, developed social media strategy to grow online presence, and customer acquisition strategy. Developed market messaging aligned with the customer buying journey.
Head of Marketing (contractor - fractional) at Sparkr Agency
October 31, 2023 - August 1, 2025Developed marketing strategy for a new UX audit product including social media strategy to grow online presence, customer acquisition strategies, market messaging development aligned to customer buying journey.
Growth hacker (contractor-fractional) at Yo-yo development d.o.o.
February 28, 2023 - August 1, 2025Developed marketing strategy for an automatic testing tool for Shopify stores. Created personas, content strategy, keyword research for blog posts, set up accounts and initial campaigns for various channels including email marketing. Created unique selling propositions and copy for the website and Shopify app store.
Growth hacker (contractor-fractional) at Yo-yo development d.o.o.
February 28, 2023 - August 1, 2025Developed marketing strategy for an automatic testing tool for Shopify stores (https://safetytest.io/). Created personas, content strategy, conducted keyword research for blog posts, set up accounts, and initial campaigns on different channels including email marketing. Created unique selling proposition and website copy, including Shopify app store content.
Growth hacker (contractor-fractional) at Yo-yo development d.o.o.
February 28, 2023 - August 1, 2025Developed marketing strategy for an automatic testing tool for Shopify stores, created personas, content strategy, keyword research for blogs, set up accounts and initial campaigns across different channels including email marketing; created USP and copy for website and Shopify app store.
Growth hacker (contractor - fractional) at Muv.ac GmbH
July 31, 2022 - August 1, 2025Co-developed MVP for new product, performed customer validation, and developed marketing and communication strategies for product launch and company merger. Optimized ad campaigns, prioritized growth channels, and created content for ads, landing pages, websites, newsletters, and press releases.
Growth hacker (contractor- fractional) at Muv.ac GmbH
July 31, 2022 - August 1, 2025Co-developed MVP for new product, led customer validation, designed marketing and communication strategies for product launch and merger. Optimized ad campaigns, prioritized growth channels, produced content for ads, landing pages, website, newsletters, and press releases.
Growth hacker (contractor- fractional) at Muv.ac GmbH
July 31, 2022 - August 1, 2025Co-developed MVP for a new product, conducted customer validation, developed marketing strategy for launch and customer acquisition, created communication strategy for merger, optimized ad campaigns and prioritized growth channels, created marketing content for ads, landing pages, website, newsletter, and press releases.
Growth hacker (contractor-fractional) at uQuest - Zeneos Company
November 30, 2021 - August 1, 2025Co-developed MVP for new product, conducted customer validation, and developed marketing strategy for launch including awareness and customer acquisition. Managed communication strategy for merger, optimized ad campaigns, prioritized growth channels, and created content for ads, landing pages, websites, newsletters, and press releases.
Growth hacker (contractor-fractional) at uQuest - Zeneos Company
November 30, 2021 - August 1, 2025Co-developed MVP for new product, customer validation, marketing strategy for product launch (awareness and customer acquisition), communication strategy for merger, optimized ad campaigns, prioritized growth channels, created content for ads, landing pages, website, newsletters, and press releases.
Growth hacker (contractor-fractional) at uQuest - Zeneos Company
November 30, 2021 - August 1, 2025Co-developed MVP for a new product, conducted customer validation, developed marketing and communication strategies for product launch and merger, optimized ad campaigns, prioritized growth channels, created marketing content for ads, landing pages, newsletter, website, and press releases.
Marketing & Business Development (in-house) at Okapi Studio
June 30, 2017 - August 1, 2025Developed and implemented strategies and tactics for growth opportunities. Created and optimized content and managed email marketing campaigns. Collaborated on various short-term projects such as website and app content.
Marketing & Business Development (in-house) at Okapi Studio
June 30, 2017 - August 1, 2025Developed and implemented strategies and tactics for growth opportunities, content creation and optimization, and email marketing campaigns. Collaborated as a contractor on various short-term projects mainly related to website and app content.
Marketing & Business Development (in-house) at Okapi Studio
June 30, 2017 - August 1, 2025Developed and implemented growth strategies and tactics; created and optimized content; managed email marketing campaigns; collaborated on short-term projects involving website and app content.
Growth & Marketing Strategist (in-house) at AZ You Inc.
November 30, 2016 - August 1, 2025Conducted operational research and developed strategy for DietBundle SaaS nutrition app. Identified customer needs and value propositions, managed investor and partner relations. Led a team of four, wrote content for website, app, presentations, business plans, and product descriptions. Closely involved with product design and development.
Growth & Marketing Strategist (in-house) at AZ You Inc.
November 30, 2016 - August 1, 2025Operational research and strategy development for DietBundle, a SaaS nutrition product. Identified customer needs and value proposition. Managed investor and partner relations and marketing strategy. Led a team of four, created content for website, app, presentations, business plans, and product descriptions. Involved closely with product design and development.
Growth & Marketing Strategist (in-house) at AZ You Inc.
November 30, 2016 - August 1, 2025Conducted operational research and developed strategy for DietBundle SaaS product; identified customer needs and value proposition; managed investor and partner relations; developed marketing strategy; led a team of four; created content for website, app, presentations and business plans; involved in product design and development.
Marketing specialist (in-house) at Pachiu and Associates
December 31, 2014 - August 1, 2025Developed marketing strategies, maintained and generated media and partner relationships, organized events, created website and newsletter content, and managed the firm’s social media presence.
Marketing specialist (in-house) at Pachiu and Associates
December 31, 2014 - August 1, 2025Developed marketing strategy, maintained and generated relationships with media and other partners, organized events, created content for website and newsletters, and managed the firm's social media presence.
Marketing specialist (in-house) at Pachiu and Associates
June 30, 2012 - August 1, 2025Developed marketing strategies, maintained and generated media and partner relationships, organized events, created content including website and newsletters, managed social media presence.
Education
M.A at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2014 - September 1, 2019BA at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2012 - June 30, 2014M.A at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2014 - September 1, 2019BA at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2012 - June 30, 2014M.A at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2014 - September 1, 2019B.A at University of Bucharest, Faculty of Philosophy, Romania
October 1, 2012 - June 30, 2014Qualifications
Doctoral Scholarship, EU strategic grant POSDRU/187/1.5/S/155559
January 1, 2015 - December 31, 2015Doctoral Scholarship, EU strategic grant POSDRU/187/1.5/S/155559
January 1, 2015 - December 31, 2015Doctoral Scholarship, EU strategic grant POSDRU/187/1.5/S/155559
January 1, 2015 - December 31, 2015The Doctoral Researcher Gala 2015, strategic grant POSDRU/187/1.5/S/155559
January 1, 2015 - December 31, 2015Visiting researcher at San Raffaele University, Milan, Italy
November 1, 2015 - December 31, 2015Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Financial Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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