Available to hire
I am a Strategic Creative Director and Digital Strategist with an Executive Master in Luxury Management and Design Innovation, specializing in guiding digital transformation and immersive e-commerce experiences for global brands. I have led initiatives for major brands and built end-to-end consumer journeys that blend design, technology, and brand storytelling.
I leverage AI tools like OpenAI and Midjourney, plus 3D design and a data-driven mindset to scale consumer engagement and drive brand innovation across Web, mobile, and immersive platforms.
Skills
Experience Level
Expert
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Intermediate
Language
English
Fluent
Hebrew (modern)
Advanced
Spanish; Castilian
Intermediate
Work Experience
Client Strategy Director / Creative Strategist at ObsessVR (acquired by Napster)
August 1, 2025 - December 1, 2025Spearheaded digital strategy and innovation for high-profile clients including S.L. Benfica, Dick’s Sporting Goods, Delta, and Amika. Directed the development of Napster Spaces and Companion products to drive brand engagement through digital innovation.
Senior Creative Designer at ObsessVR
March 1, 2025 - July 1, 2025Led post-acquisition enterprise sales initiatives by prototyping immersive experiences across Web, Apple Vision Pro, and Roblox. Developed B2B, B2C, and B2D product prototypes to showcase Napster’s expanded digital capabilities.
Project Design Manager at ObsessVR
January 1, 2022 - March 1, 2025Architected digital experience strategies and 3D floorplans for over 200+ immersive virtual stores. Managed a cross-functional 3D design team to build end-to-end consumer journeys and content hubs. Optimized UI/UX elements and product hotspots to improve e-commerce conversion and user flow.
Content Manager at ObsessVR
September 1, 2020 - December 1, 2021Executed the design of online virtual reality (VR) showrooms for global fashion, beauty, and home brands. Coded back-end functions and managed the technical setup of virtual retail environments.
Influencer Marketing Coordinator at Village Marketing
February 1, 2020 - August 1, 2020Generated 100MM+ impressions through strategic outreach for paid and gifted partnerships in the health and wellness sector. Managed creative direction for branded content and negotiated budgets exceeding $200K. Analyzed campaign performance metrics (engagements, conversions, and growth) for key accounts.
Associate Media Planner at Mindshare
February 1, 2019 - January 1, 2020Developed media communication strategies for Unilever brands, specifically Dove Women and Caress. Managed tactical media plans and budget allocations using Kantar and MRI research tools.
Education
Executive Master in Luxury Management & Design Innovation at Parsons School of Design & ESSEC Business School
January 11, 2030 - November 1, 2024Bachelor of Science in Advertising at University of Florida
January 11, 2030 - December 1, 2018Qualifications
Google Digital Analytics
January 11, 2030 - February 25, 2026Meta Business Suite
January 11, 2030 - February 25, 2026Industry Experience
Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
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Intermediate
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