I am an SEO with over 15 years’ experience. Nine of these were spent agency-side, with the last six being self-employed. I also have cross skills in other digital areas (PPC, social, content) and access to a wide selection of other professionals if needed. I am located in Stowmarket. I drive, the train connection is good I and am available for hybrid working within reasonable distance. My skill set includes: • Working on almost every type of business/website imaginable (including construction and building niches) • An almost intuitive view of SEO strategy and work prioritisation • A historic (and up-to-date) understanding of what determines a website’s visibility in search engines and how to improve that visibility • Building and maintaining strong relationships with clients through reporting, emails, phone calls, conference calls and face-to-face meetings. • Experienced with SEO tools such as Google Analytics, Search Console, Excel, ranking tracking software, local SEO, GEO/AIO and more. • Data analysis and stripping relevant/important information to turn into actionable takeaways. • Monitoring SEO campaigns for results whilst finding areas for improvement and new opportunities. • 15 years of digital experience with typical processes, communications, problem solving, improving work quality/scale, etc

Dan Callis

I am an SEO with over 15 years’ experience. Nine of these were spent agency-side, with the last six being self-employed. I also have cross skills in other digital areas (PPC, social, content) and access to a wide selection of other professionals if needed. I am located in Stowmarket. I drive, the train connection is good I and am available for hybrid working within reasonable distance. My skill set includes: • Working on almost every type of business/website imaginable (including construction and building niches) • An almost intuitive view of SEO strategy and work prioritisation • A historic (and up-to-date) understanding of what determines a website’s visibility in search engines and how to improve that visibility • Building and maintaining strong relationships with clients through reporting, emails, phone calls, conference calls and face-to-face meetings. • Experienced with SEO tools such as Google Analytics, Search Console, Excel, ranking tracking software, local SEO, GEO/AIO and more. • Data analysis and stripping relevant/important information to turn into actionable takeaways. • Monitoring SEO campaigns for results whilst finding areas for improvement and new opportunities. • 15 years of digital experience with typical processes, communications, problem solving, improving work quality/scale, etc

Available to hire

I am an SEO with over 15 years’ experience. Nine of these were spent agency-side, with the last six being self-employed. I also have cross skills in other digital areas (PPC, social, content) and access to a wide selection of other professionals if needed.

I am located in Stowmarket. I drive, the train connection is good I and am available for hybrid working within reasonable distance.

My skill set includes:

• Working on almost every type of business/website imaginable (including construction and building niches)

• An almost intuitive view of SEO strategy and work prioritisation

• A historic (and up-to-date) understanding of what determines a website’s visibility in search engines and how to improve that visibility

• Building and maintaining strong relationships with clients through reporting, emails, phone calls, conference calls and face-to-face meetings.

• Experienced with SEO tools such as Google Analytics, Search Console, Excel, ranking tracking software, local SEO, GEO/AIO and more.

• Data analysis and stripping relevant/important information to turn into actionable takeaways.

• Monitoring SEO campaigns for results whilst finding areas for improvement and new opportunities.

• 15 years of digital experience with typical processes, communications, problem solving, improving work quality/scale, etc

See more

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

SEO Manager at Netmums (netmums.com)
April 1, 2019 - November 1, 2019
In-house SEO Manager for the Netmums website and online community. Migrated 1.7m pages of user-generated content to a new CMS platform while avoiding any negative impact to organic traffic.
SEO Manager at Netmums
April 1, 2019 - November 1, 2019
In-house SEO Manager for the Netmums website and online community. Responsible for migrating 1.7m pages of user-generated content to a new CMS platform whilst avoiding any negative impact to organic traffic.
Freelance SEO Consultant at Independent / Self-employed
January 1, 2019 - Present
Freelance since 2019 - working directly with clients on retained/project basis and partnering with agencies on white-label delivery/consultation.
Senior SEO Strategist at Edit (edit.co.uk)
August 1, 2018 - April 1, 2019
SEO campaign strategy and technical SEO for a portfolio of clients, including large brands in the gambling, cinema, finance and eCommerce sectors. Helped a cinema chain improve local clicks by 118% (over 5M visits) and assisted a bingo website in ranking number one for the keyword “slots”.
Senior SEO Strategist at Edit
August 1, 2018 - April 1, 2019
SEO campaign strategy and technical SEO for a portfolio of clients, including large brands in the gambling, cinema, finance and ecommerce sectors. Helped a cinema chain improve local clicks by 118% (over 5M visits) and assisted a bingo website in ranking number one for the keyword 'slots'.
Technical SEO Consultant at StrategiQ (strategiq.co)
January 1, 2017 - July 1, 2018
Technical SEO research, strategy and implementation for a range of different businesses and websites - including local SMBs, e-commerce, B2B and B2C. Helped a known eyebrow treatment company rank number one for a new training course in Microblading and launched a mortgage calculator that still ranks in the top 3 for core keywords.
Technical SEO Consultant at StrategiQ
January 1, 2017 - July 1, 2018
Technical SEO research, strategy and implementation for a range of different businesses and websites - Including local SMBs, ecommerce, B2B and B2C. Helped a known eyebrow treatment company rank number one for a new training course in Microblading and launched a mortgage calculator for a local broker that still ranks in the top 3 results for core keywords.
SEO Analyst at Further (further.co.uk)
July 1, 2015 - January 1, 2017
Lead SEO on AVG Technologies; a 200-hour monthly SEO retainer for a multinational website. Lead Technical SEO & Strategist for avg.com, hidemyass.com and other properties across 17 languages and 21 regions, including a large hreflang project implemented via XML Sitemaps.
Lead SEO Analyst at Further
July 1, 2015 - January 1, 2017
Lead SEO on AVG Technologies; a 200-hour monthly SEO retainer for a multinational website. Lead Technical SEO & Strategist for avg.com, hidemyass.com and various web properties across 17 languages and 21 regions. Implemented a large hreflang project via XML Sitemaps.
SEO Campaign Delivery Manager at Vertical Leap (verticalleap.co.uk)
January 1, 2014 - July 1, 2015
Overseeing a portfolio of SEO clients. Helped a small travel insurance site rank on page one for competitive terms and assisted an airport bus transfer company to gain visibility for core keywords.
SEO Campaign Delivery Manager at Vertical Leap
January 1, 2014 - July 1, 2015
Overseeing a portfolio of SEO clients in various industries. Achieved top rankings for a small travel insurance site and assisted an airport bus transfer company in gaining visibility for core keywords.
Digital Marketing Executive at OKO Digital (oko.co.uk)
November 1, 2011 - December 1, 2013
Evolving online marketing strategies for retained clients and in-house projects, including PPC, AdSense and social media campaigns. Notable outcomes include branded keyword performance and outreach that earned multiple .gov.uk/.ac.uk links.
Digital Marketing Executive at OKO Digital
November 1, 2011 - December 1, 2013
Evolving and implementing online marketing strategies for retained clients and in-house projects, including PPC, Adsense and social media campaigns.

Education

BA (Hons) TV and Film Production at University of Portsmouth
January 11, 2030 - January 1, 2008
BTEC Level 3 Video Production at West Suffolk College
January 11, 2030 - January 1, 2005
GCSEs (English Literature A, English Language B, Humanities C, Maths C, Science (Double Award) CC, History D, Art & Design D) at King Edward VI School
January 11, 2030 - January 1, 2003
BA (Hons) TV and Film Production (2.2) at University of Portsmouth
January 11, 2030 - January 1, 2008
BTEC Level 3 Video Production (Distinction, Merit, Merit) at West Suffolk College
January 11, 2030 - January 1, 2005
GCSEs (Including English Literature, English Language, Maths, etc.) at King Edward VI School
January 11, 2030 - January 1, 2003

Qualifications

BA (Hons) TV and Film Production (2.2) – University of Portsmouth
January 11, 2030 - January 1, 2008
BTEC Level 3 Video Production (Distinction, Merit, Merit)
January 11, 2030 - January 1, 2005
GCSEs
January 11, 2030 - January 1, 2003

Industry Experience

Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services, Other