Available to hire
After ten years of marketing experience across copywriting, social media, brand strategy, campaigns, and PR, I decided to be brave, stop being selfish and share my brain with more people needing creative ideas by going freelance. I inspire brands to become more authentic with a carefully-crafted tone of voice that not only informs, but entertains, too. I’ll come up with ideas you wish you’d thought of yourself.
I brought sustainability messaging to life for an eco-conscious startup through bold, disruptive campaigns and engaging content creation. As marketing lead, I focused on building brand awareness and forging authentic connections with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Comms Manager at Dock & Bay
December 31, 2022 - September 4, 2025Drove the creative vision for a bold, vibrant brand, leading storytelling and campaign development across all touchpoints. Managed marketing campaigns from conception to launch, briefing key stakeholders including designers and channel owners, aligning all teams and maintaining consistent content throughout. Worked closely with the social media manager to ideate and execute content for TikTok and Instagram. Authored brand tone of voice guidelines from scratch, shaping brand identity and ensuring consistency across all communications. Utilised customer insights and reviews to shape creative ideas and product storytelling.
Content & Marketing Manager at The Cheeky Panda
January 1, 2022 - PresentCreated eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote exciting copy across web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed cheeky, innovative campaigns that resonated with the target market and reinforced brand values. Developed a distinctive tone of voice ensuring consistent messaging across all touchpoints. Managed partnerships with influencers and other brands, expanding reach and credibility. Crafted SEO-optimised blogs that enhanced search rankings and drove organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for a quirky retail brand known for its unique products. Combined storytelling skills with media expertise to generate buzz and position Firebox as a leader in the gift market. Managed the press office, responding to media inquiries and coordinating coverage to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions, securing coverage in top-tier media outlets. Built lasting relationships with journalists and influencers, resulting in consistent media features. Created captivating press materials and copy for product launches, seasonal campaigns, and events. Organised PR events including "Christmas in July," driving media interest and strengthening brand presence. Mentored junior team members, fostering a collaborative and creative working environment.
Creative Comms Manager at Dock & Bay The Cheeky Panda
December 31, 2025 - September 4, 2025Led the creative vision and storytelling for bold, vibrant brands, managing marketing campaigns from conception to launch. Coordinated stakeholders including designers and channel owners, maintaining consistent content. Wrote dynamic copy boosting brand visibility and engagement. Collaborated with social media to produce TikTok and Instagram content. Authored brand tone of voice guidelines shaping brand identity and consistency. Leveraged customer insights to shape creative ideas and product storytelling.
Content & Marketing Manager at Dock & Bay The Cheeky Panda
January 1, 2022 - September 4, 2025Created eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote copy for web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed innovative campaigns resonating with target markets and reinforcing brand values. Developed a distinctive tone of voice, ensuring consistent messaging. Managed partnerships with influencers and brands to expand reach and credibility. Crafted SEO-optimised blogs enhancing search rankings and organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for quirky retail brand known for unique products. Managed press office including media inquiries and coverage coordination to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions securing top-tier media coverage. Built lasting relationships with journalists and influencers resulting in consistent media features. Created captivating press materials and copy for product launches, campaigns, and events. Organised PR events such as 'Christmas in July', driving media interest and strengthening brand presence. Mentored junior team members fostering collaborative and creative work environment.
Writer at BoredPanda.com
January 31, 2020 - September 4, 2025Utilised free blogging website to write about Firebox’s latest products, with one article reaching over 100,000 readers and going viral. The article was picked up by over 50 news sites and resulted in over £20k worth of product sales.
Sports Writer at WhatCulture
December 31, 2014 - September 4, 2025Provided top-quality sports news articles and ideated features for an entertainment site generating millions of unique views per month.
World Cup Writer at Clippet News Ltd
July 31, 2014 - September 4, 2025Journalist for startup audio app during the World Cup. Responsible for writing short audio clips of match reports to be completed to a strict deadline.
Football Blogger at The Huffington Post
September 30, 2014 - September 4, 2025Wrote weekly football blog posts to a large readership.
Football Writer and Academy Member at 90min
September 30, 2014 - September 4, 2025Wrote predominantly about Nottingham Forest and The Championship alongside articles on the World Cup, Premier League and general football features with work featured on MSN Sport, ZOOMagazine and The Huffington Post.
Editor and Writer at TouchlineTalk.co.uk
September 30, 2013 - September 4, 2025Football news website with over 3 million views a month. Initially began as a writer before quickly being promoted to editor as part of a team of 3.
Creative Comms Manager at Dock & Bay The Cheeky Panda
December 31, 2022 - September 4, 2025Drove the creative vision for a bold, vibrant brand, leading storytelling and campaign development across all touch points. Managed marketing campaigns from conception to launch, briefing key stakeholders including designers and channel owners. Wrote dynamic copy across digital and print platforms, boosting brand visibility and engagement while pushing key USPs. Collaborated closely with the social media manager to ideate and execute content for TikTok and Instagram. Authored brand tone of voice guidelines from scratch, shaping brand identity and ensuring consistency across all communications. Utilised customer insights and reviews to shape creative ideas and product storytelling.
Content & Marketing Manager at Dock & Bay The Cheeky Panda
December 31, 2022 - September 4, 2025Created eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote exciting copy across web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed cheeky, innovative campaigns resonating with the target market and reinforcing brand values. Developed a distinctive tone of voice, ensuring consistent messaging across all touch points. Managed partnerships with influencers and other brands, expanding reach and credibility. Crafted SEO-optimised blogs to enhance search rankings and drove organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for a quirky retail brand known for unique products. Combined storytelling skills with media expertise to generate buzz and position Firebox as a leader in the gift market. Managed the press office, responding to media inquiries and coordinating coverage to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions, securing coverage in top-tier media outlets. Built lasting relationships with journalists and influencers, resulting in consistent media features. Created captivating press materials and copy for product launches, seasonal campaigns, and events. Organised PR events, including "Christmas in July," driving media interest and strengthening brand presence. Mentored junior team members, fostering a collaborative and creative working environment.
Writer at BoredPanda.com at Firebox.com
January 31, 2020 - September 4, 2025Utilised the blogging news website to write about Firebox’s latest products, with one article reaching over 100,000 readers and going viral, being picked up by over 50 other news sites and selling over £20k worth of product.
Sports Writer at WhatCulture
December 31, 2014 - September 4, 2025Provided top quality sports news articles and ideating features for an entertainment site generating millions of unique views a month.
World Cup Writer at Clippet News LTD
July 31, 2014 - September 4, 2025Journalist for a start-up audio app during the World Cup. Responsible for writing short audio clips of match reports to be completed to a strict deadline.
Football Blogger at The Huffington Post
January 1, 2014 - September 4, 2025Wrote weekly football blog posts for The Huffington Post to a larger readership.
Football Writer and Academy Member at 90min
September 30, 2014 - September 4, 2025Writing predominantly about Nottingham Forest and The Championship alongside articles on the World Cup, Premier League and general football features with work featured on MSN Sport, ZOOMagazine and The Huffington Post.
Editor and Writer at www.touchlinetalk.co.uk
September 30, 2013 - September 4, 2025A football news website with over 3 million views a month. Initially began as a writer before quickly being promoted to editor as part of a team of 3.
Education
BA Hons English and Journalism (2:1) at Northumbria University
January 1, 2011 - January 1, 2014BA HONS English and Journalism at Northumbria University
January 1, 2011 - January 1, 2014BA HONS English and Journalism at Northumbria University
January 1, 2011 - January 1, 2014Qualifications
Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services
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