Available to hire
After ten years in marketing across copywriting, social media, brand strategy, campaigns and PR, I decided to go freelance to bring bold, creative energy to life and align with brand strategy. I’m passionate about helping brands find a distinctive voice that informs and entertains, while delivering measurable results.
I inspire brands to become more authentic with a carefully crafted tone of voice and disruptive, engaging campaigns across digital and print. I’m happiest when I’m building strong relationships with audiences, influencers, and journalists and crafting content that resonates with real people.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative Comms Manager at Dock & Bay
December 31, 2022 - September 4, 2025Drove the creative vision for a bold, vibrant brand, leading storytelling and campaign development across all touchpoints. Managed marketing campaigns from conception to launch, briefing key stakeholders including designers and channel owners, aligning all teams and maintaining consistent content throughout. Worked closely with the social media manager to ideate and execute content for TikTok and Instagram. Authored brand tone of voice guidelines from scratch, shaping brand identity and ensuring consistency across all communications. Utilised customer insights and reviews to shape creative ideas and product storytelling.
Content & Marketing Manager at The Cheeky Panda
January 1, 2022 - PresentCreated eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote exciting copy across web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed cheeky, innovative campaigns that resonated with the target market and reinforced brand values. Developed a distinctive tone of voice ensuring consistent messaging across all touchpoints. Managed partnerships with influencers and other brands, expanding reach and credibility. Crafted SEO-optimised blogs that enhanced search rankings and drove organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for a quirky retail brand known for its unique products. Combined storytelling skills with media expertise to generate buzz and position Firebox as a leader in the gift market. Managed the press office, responding to media inquiries and coordinating coverage to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions, securing coverage in top-tier media outlets. Built lasting relationships with journalists and influencers, resulting in consistent media features. Created captivating press materials and copy for product launches, seasonal campaigns, and events. Organised PR events including "Christmas in July," driving media interest and strengthening brand presence. Mentored junior team members, fostering a collaborative and creative working environment.
Creative Comms Manager at Dock & Bay The Cheeky Panda
December 31, 2025 - September 4, 2025Led the creative vision and storytelling for bold, vibrant brands, managing marketing campaigns from conception to launch. Coordinated stakeholders including designers and channel owners, maintaining consistent content. Wrote dynamic copy boosting brand visibility and engagement. Collaborated with social media to produce TikTok and Instagram content. Authored brand tone of voice guidelines shaping brand identity and consistency. Leveraged customer insights to shape creative ideas and product storytelling.
Content & Marketing Manager at Dock & Bay The Cheeky Panda
January 1, 2022 - September 4, 2025Created eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote copy for web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed innovative campaigns resonating with target markets and reinforcing brand values. Developed a distinctive tone of voice, ensuring consistent messaging. Managed partnerships with influencers and brands to expand reach and credibility. Crafted SEO-optimised blogs enhancing search rankings and organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for quirky retail brand known for unique products. Managed press office including media inquiries and coverage coordination to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions securing top-tier media coverage. Built lasting relationships with journalists and influencers resulting in consistent media features. Created captivating press materials and copy for product launches, campaigns, and events. Organised PR events such as 'Christmas in July', driving media interest and strengthening brand presence. Mentored junior team members fostering collaborative and creative work environment.
Writer at BoredPanda.com
January 31, 2020 - September 4, 2025Utilised free blogging website to write about Firebox’s latest products, with one article reaching over 100,000 readers and going viral. The article was picked up by over 50 news sites and resulted in over £20k worth of product sales.
Sports Writer at WhatCulture
December 31, 2014 - September 4, 2025Provided top-quality sports news articles and ideated features for an entertainment site generating millions of unique views per month.
World Cup Writer at Clippet News Ltd
July 31, 2014 - September 4, 2025Journalist for startup audio app during the World Cup. Responsible for writing short audio clips of match reports to be completed to a strict deadline.
Football Blogger at The Huffington Post
September 30, 2014 - September 4, 2025Wrote weekly football blog posts to a large readership.
Football Writer and Academy Member at 90min
September 30, 2014 - September 4, 2025Wrote predominantly about Nottingham Forest and The Championship alongside articles on the World Cup, Premier League and general football features with work featured on MSN Sport, ZOOMagazine and The Huffington Post.
Editor and Writer at TouchlineTalk.co.uk
September 30, 2013 - September 4, 2025Football news website with over 3 million views a month. Initially began as a writer before quickly being promoted to editor as part of a team of 3.
Creative Comms Manager at Dock & Bay The Cheeky Panda
December 31, 2022 - September 4, 2025Drove the creative vision for a bold, vibrant brand, leading storytelling and campaign development across all touch points. Managed marketing campaigns from conception to launch, briefing key stakeholders including designers and channel owners. Wrote dynamic copy across digital and print platforms, boosting brand visibility and engagement while pushing key USPs. Collaborated closely with the social media manager to ideate and execute content for TikTok and Instagram. Authored brand tone of voice guidelines from scratch, shaping brand identity and ensuring consistency across all communications. Utilised customer insights and reviews to shape creative ideas and product storytelling.
Content & Marketing Manager at Dock & Bay The Cheeky Panda
December 31, 2022 - September 4, 2025Created eye-catching content across social media, growing followers by 15k while driving brand engagement. Wrote exciting copy across web, app, and Amazon platforms, improving user experience and conversion rates. Designed and executed cheeky, innovative campaigns resonating with the target market and reinforcing brand values. Developed a distinctive tone of voice, ensuring consistent messaging across all touch points. Managed partnerships with influencers and other brands, expanding reach and credibility. Crafted SEO-optimised blogs to enhance search rankings and drove organic traffic.
Press Officer at Firebox.com
January 31, 2020 - September 4, 2025Delivered standout PR strategies for a quirky retail brand known for unique products. Combined storytelling skills with media expertise to generate buzz and position Firebox as a leader in the gift market. Managed the press office, responding to media inquiries and coordinating coverage to maximise brand exposure. Led PR campaigns for new product launches and seasonal promotions, securing coverage in top-tier media outlets. Built lasting relationships with journalists and influencers, resulting in consistent media features. Created captivating press materials and copy for product launches, seasonal campaigns, and events. Organised PR events, including "Christmas in July," driving media interest and strengthening brand presence. Mentored junior team members, fostering a collaborative and creative working environment.
Writer at BoredPanda.com at Firebox.com
January 31, 2020 - September 4, 2025Utilised the blogging news website to write about Firebox’s latest products, with one article reaching over 100,000 readers and going viral, being picked up by over 50 other news sites and selling over £20k worth of product.
Sports Writer at WhatCulture
December 31, 2014 - September 4, 2025Provided top quality sports news articles and ideating features for an entertainment site generating millions of unique views a month.
World Cup Writer at Clippet News LTD
July 31, 2014 - September 4, 2025Journalist for a start-up audio app during the World Cup. Responsible for writing short audio clips of match reports to be completed to a strict deadline.
Football Blogger at The Huffington Post
January 1, 2014 - September 4, 2025Wrote weekly football blog posts for The Huffington Post to a larger readership.
Football Writer and Academy Member at 90min
September 30, 2014 - September 4, 2025Writing predominantly about Nottingham Forest and The Championship alongside articles on the World Cup, Premier League and general football features with work featured on MSN Sport, ZOOMagazine and The Huffington Post.
Editor and Writer at www.touchlinetalk.co.uk
September 30, 2013 - September 4, 2025A football news website with over 3 million views a month. Initially began as a writer before quickly being promoted to editor as part of a team of 3.
Creative Communications Manager at Dock & Bay
January 1, 2022 - January 1, 2025Led creative communications across Dock & Bay, developing eye-catching social content that grew followers by 15k and boosted brand engagement. Wrote copy for web, apps and Amazon platforms to improve user experience and conversion rates. Designed disruptive campaigns that resonated with target audiences. Developed a distinctive tone of voice and ensured messaging consistency across touchpoints. Managed partnerships with influencers and brands, and produced SEO-optimised blog content and press materials.
Creative Communications Manager at The Cheeky Panda
January 1, 2022 - January 1, 2025Led creative campaigns and communications for The Cheeky Panda, maintaining brand voice, driving engagement, and coordinating influencer/media outreach. Built relationships with editors and journalists and produced content across digital and print that supported product launches and brand growth.
PR Officer at Firebox.com
January 1, 2014 - December 31, 2020Wrote press materials, responded to media inquiries and coordinated coverage for new product launches. Built lasting relationships with journalists and influencers; led PR campaigns; secured coverage in top outlets; managed media outreach and press events to maximise brand exposure.
Writer at Bored Panda
April 1, 2015 - January 1, 2020Wrote for BoredPanda.com, contributing to viral content and driving readership. Published articles that attracted large audiences and featured across social platforms, supporting brand visibility and product storytelling.
World Cup Writer at Clipper News Ltd
June 1, 2014 - July 31, 2014World Cup writer contributing match reports and features during the tournament for a start-up audio app outlet, delivering timely content for fans.
Football Blogger at The Huffington Post
September 1, 2013 - December 31, 2013Wrote weekly football blog posts for The Huffington Post, covering matches, analysis and opinion pieces.
Editor & Writer at Touchline Talk
January 1, 2013 - September 1, 2013Editor and writer for www.touchlinetalk.co.uk, delivering football news and features with a consistent editorial voice.
Football Writer & Journalist at 90min
November 1, 2013 - September 1, 2014Wrote Nottingham Forest and Championship coverage, developed journalist relationships and produced feature content.
Education
BA Hons English and Journalism (2:1) at Northumbria University
January 1, 2011 - January 1, 2014BA HONS English and Journalism at Northumbria University
January 1, 2011 - January 1, 2014BA HONS English and Journalism at Northumbria University
January 1, 2011 - January 1, 2014BA (Hons) English and Journalism at Northumbria University
January 1, 2011 - January 1, 2014Qualifications
Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Certified training in ChatGPT AI platform
January 11, 2030 - September 4, 2025Industry Experience
Consumer Goods, Media & Entertainment, Retail, Professional Services
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