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Hi, I’m Dan George, a UX/UI Design Lead with a 25-year track record delivering key web and mobile experiences for global enterprises. I’ve helped startups grow to notable valuations and played a central role in winning multi-million contracts by shaping user-centric digital solutions. I blend design and development skills with leadership to guide research through release, working across stakeholders and teams to translate complex problems into accessible, impactful experiences. I thrive on building scalable design systems, guiding end-to-end product delivery, and mentoring teams to elevate UX maturity. My approach combines research, rapid prototyping, accessibility best practices, and hands-on execution to deliver outcomes that balance user needs with business goals.…Hi, I’m Dan George, a UX/UI Design Lead with a 25-year track record delivering key web and mobile experiences for global enterprises. I’ve helped startups grow to notable valuations and played a central role in winning multi-million contracts by shaping user-centric digital solutions. I blend design and development skills with leadership to guide research through release, working across stakeholders and teams to translate complex problems into accessible, impactful experiences. I thrive on building scalable design systems, guiding end-to-end product delivery, and mentoring teams to elevate UX maturity. My approach combines research, rapid prototyping, accessibility best practices, and hands-on execution to deliver outcomes that balance user needs with business goals.

Dan George

UX Designer, UI Designer, Product Designer, +2

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Hi, I’m Dan George, a UX/UI Design Lead with a 25-year track record delivering key web and mobile experiences for global enterprises. I’ve helped startups grow to notable valuations and played a central role in winning multi-million contracts by shaping user-centric digital solutions. I blend design and development skills with leadership to guide research through release, working across stakeholders and teams to translate complex problems into accessible, impactful experiences. I thrive on building scalable design systems, guiding end-to-end product delivery, and mentoring teams to elevate UX maturity. My approach combines research, rapid prototyping, accessibility best practices, and hands-on execution to deliver outcomes that balance user needs with business goals.…Hi, I’m Dan George, a UX/UI Design Lead with a 25-year track record delivering key web and mobile experiences for global enterprises. I’ve helped startups grow to notable valuations and played a central role in winning multi-million contracts by shaping user-centric digital solutions. I blend design and development skills with leadership to guide research through release, working across stakeholders and teams to translate complex problems into accessible, impactful experiences. I thrive on building scalable design systems, guiding end-to-end product delivery, and mentoring teams to elevate UX maturity. My approach combines research, rapid prototyping, accessibility best practices, and hands-on execution to deliver outcomes that balance user needs with business goals.

Available to hire

Hi, I’m Dan George, a UX/UI Design Lead with a 25-year track record delivering key web and mobile experiences for global enterprises. I’ve helped startups grow to notable valuations and played a central role in winning multi-million contracts by shaping user-centric digital solutions. I blend design and development skills with leadership to guide research through release, working across stakeholders and teams to translate complex problems into accessible, impactful experiences.

I thrive on building scalable design systems, guiding end-to-end product delivery, and mentoring teams to elevate UX maturity. My approach combines research, rapid prototyping, accessibility best practices, and hands-on execution to deliver outcomes that balance user needs with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

UX Design Lead at Tribal Experience

January 1, 2025 - Present

Led end-to-end UX/UI design for the Abu Dhabi Department of Municipalities and Transport OneHub Portal, redesigning a legacy platform to support 150 services. Defined responsive web wireframes, built the OneHub Design System following TAMM guidelines and token/atomic design principles, and delivered journeys for 10 government services with complex modal forms. Collaborated with UX Engineers, Business Analysts and Account Managers on design tokens and architecture. Also led the KHDA Learners Passport strategy, guiding the KHDA web portal and Learners Passport mobile app, creating service maps, extending the Dubai Design System for web, and prototyping for testing and sign-off.

Senior UX/UI Designer (Contract) at Santander

April 1, 2025 - December 31, 2025

Senior UX/UI Designer for Santander Project MAX, developing a new mortgage application platform experience for brokers. Scoped design and API integration with Business Analysts/POs, conducted user research via UserZoom, evaluated and refined form interfaces, prototyped complex forms in Axure RP, and built an on-brand Mortgage Design System under the Santander Master Library. Defined a design methodology for ‘Committed’ vs ‘Working’ pages and created reusable, scalable templates to streamline future updates.

Senior Product Designer (Contract) at Lab49 for Abu Dhabi Commercial Bank (ADCB)

August 1, 2024 - January 31, 2025

Drove end-to-end product design for mobile finance apps and accelerated UX/UI sign-off for key deliverables tied to the ADCB mobile and desktop app experiences. Led onboarding flows, Fixed Term Deposit dashboards, and English/Arabic (RTL) design work. Built Android-focused components within the ADCB Design System, leveraging Figma, MIRO plugins, and Lokalise for translations. Created comprehensive MIRO boards for benchmarking, research, and golden journeys with integrated Figma visuals for client sign-offs.

Senior UX Designer (Contract) at Institute for Chartered Accountancy (ICAEW)

April 1, 2024 - June 30, 2024

Led Onboarding and Nurturing project for 220,000 members worldwide. Built a custom UX framework to evaluate end-to-end journeys, conducted interviews with over 30 internal stakeholders, produced service maps and journey snapshots, and presented priority areas to senior leadership. Defined a hierarchical framework for end-to-end service design and digital experience measurements aligned to the Member Value Proposition.

Global Digital Experience Lead (Contract) at Fidelity International

August 1, 2022 - November 30, 2023

Led UI/UX for the Risk Management Migration Project used by 5,000+ business users. Defined UX/UI standards for Fidelity internal applications, devised a company-wide UX adoption strategy, and presented to C-Suite. Created UX scoring logic for 6 SaaS platforms and facilitated workshops with risk stakeholders. Produced high-fidelity designs in Sketch for ServiceNow, Web, MS Teams, and a chatbot; led design QA across four 4-week sprints and authored Business/Functional Requirements for form components.

Product / Service Design Lead (Contract) at Zentility Inc.

September 1, 2017 - December 31, 2020

Sole Product Designer for 3 web applications, instrumental in growing an energy-tech startup to a $25M valuation. Owned UX strategies, design system development, and end-to-end delivery across multiple products, using Figma, Axure, and Mural to align product goals with user needs.

Product / Service Design Lead (Contract) – Part-time at Zentility Inc.

January 1, 2021 - July 31, 2022

Continued as Product / Service Design Lead, delivering digital products for the energy sector, driving design systems and end-to-end UX outcomes while coordinating with cross-functional teams.

UI/UX Design and Digital Experience Strategist at AstraZeneca

January 1, 2016 - April 30, 2017

UI/UX Design and Digital Experience Strategist for Western Europe, MENA, and APAC. Led end-to-end UX delivery of 30+ B2C web and mobile projects via Adobe Experience Manager, including doctor portals in the UK, China, Russia, and Switzerland. Supported multi-million-dollar Bevespi US launch.

UI/UX Design Lead at Accenture

March 1, 2013 - December 31, 2015

UI/UX Design Lead for AstraZeneca programs under Accenture. Delivered web, email, and mobile concepts across UK/Europe/China teams. Contributed to AstraZeneca securing a $30M contract for Accenture over 3 years.

Senior UX / UI Designer at Cognizant for AstraZeneca

September 1, 2003 - March 31, 2009

Delivered 100+ web, email, and digital campaign projects for local AstraZeneca product launches, driving UX/UI delivery across multiple markets.

Web Designer at AstraZeneca

September 1, 1999 - December 31, 2002

Lead designer delivering over 100 digital projects for AstraZeneca intranet and external sites, contributing to global campaigns and product launches.