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I am a data-driven digital marketing lead with 10+ years of experience in integrated marketing strategy, brand development, and campaign management across real estate, health-tech, and consumer goods sectors. I excel at leading cross-functional teams, delivering high-impact campaigns, and turning data into actionable insights for executives. My strengths include GTM execution, paid media, CRM, influencers, and content, plus a track record of growing revenue and optimizing budgets.…I am a data-driven digital marketing lead with 10+ years of experience in integrated marketing strategy, brand development, and campaign management across real estate, health-tech, and consumer goods sectors. I excel at leading cross-functional teams, delivering high-impact campaigns, and turning data into actionable insights for executives. My strengths include GTM execution, paid media, CRM, influencers, and content, plus a track record of growing revenue and optimizing budgets.

Daniela Estremadoyro Morales-Macedo

Growth Marketer, Marketing Strategist, Product Marketer, +3

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I am a data-driven digital marketing lead with 10+ years of experience in integrated marketing strategy, brand development, and campaign management across real estate, health-tech, and consumer goods sectors. I excel at leading cross-functional teams, delivering high-impact campaigns, and turning data into actionable insights for executives. My strengths include GTM execution, paid media, CRM, influencers, and content, plus a track record of growing revenue and optimizing budgets.…I am a data-driven digital marketing lead with 10+ years of experience in integrated marketing strategy, brand development, and campaign management across real estate, health-tech, and consumer goods sectors. I excel at leading cross-functional teams, delivering high-impact campaigns, and turning data into actionable insights for executives. My strengths include GTM execution, paid media, CRM, influencers, and content, plus a track record of growing revenue and optimizing budgets.

Available to hire

I am a data-driven digital marketing lead with 10+ years of experience in integrated marketing strategy, brand development, and campaign management across real estate, health-tech, and consumer goods sectors.

I excel at leading cross-functional teams, delivering high-impact campaigns, and turning data into actionable insights for executives. My strengths include GTM execution, paid media, CRM, influencers, and content, plus a track record of growing revenue and optimizing budgets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Portuguese

Intermediate

French

Beginner

Work Experience

Growth Marketing Manager at Thrive

December 1, 2024 - Present

Leading lifecycle marketing across email, SMS, and push channels; improved activation rates by 10% and call attendance by 33%. Designed and executed rigorous A/B testing across messaging, segmentation, and timing, delivering +18% CTR and +11% CVR. Analyzed full-funnel performance to identify conversion drop-offs and CRO improvements. Translated performance data into actionable insights for senior stakeholders.

Team Lead, Marketing - Spain E-commerce at Emma Sleep Company

November 1, 2022 - September 1, 2024

Led a 7-person cross-functional marketing team, bridging strategic leadership with hands-on campaign execution. Owned digital marketing strategy across paid social, paid search, CRM, influencers, affiliates, and content, driving +38% YoY net revenue growth. Managed multi-million-euro budgets, optimizing spend based on CAC, ROAS, and contribution margin. Planned and executed large Black Friday campaigns based on consumer insights, delivering record sales performance.

Head of Sales and Marketing at Illusione Real Estate

October 1, 2019 - July 1, 2021

Defined and executed integrated brand, marketing, and sales strategy for residential and office real estate developments. Led a 6-person marketing and sales team, aligning lead generation, lead nurturing, and sales funnels to achieve 104% YoY revenue growth. Developed and managed annual marketing and sales budgets. Collaborated with vendors on production of marketing materials to ensure consistent brand messaging across digital, print, and on-site channels. Strengthened client and partner relationships, increasing referral-driven sales by 25%.

Head of Marketing – Premium Segment at V & V Real Estate Group

June 1, 2018 - October 1, 2019

Led branding positioning and marketing strategy for premium residential real estate projects. Redesigned corporate website and digital presence, tripling web traffic and increasing digital-driven sales from 15% to 50%. Planned and executed GTM campaigns across PR, OOH, digital, and experiential marketing, achieving 40% of unit sales within 6 months. Delivered innovative marketing assets, including the first VR property tour in Peru, increasing sales by 20% while reducing marketing costs by 75%.