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I am Daniela Pinzon Guzman, a creative, user-focused Web Designer with experience designing and developing responsive, mobile-first websites that embody brand identity and support small business growth. I am proficient in Figma, Webflow (including CMS), and custom front-end development (HTML, CSS, JavaScript). I have a strong foundation in on-page SEO, UX/UI principles, and site performance optimisation. I thrive on creating accessible digital experiences, integrating third-party tools and analytics, and delivering practical, user-friendly solutions tailored to client needs.…I am Daniela Pinzon Guzman, a creative, user-focused Web Designer with experience designing and developing responsive, mobile-first websites that embody brand identity and support small business growth. I am proficient in Figma, Webflow (including CMS), and custom front-end development (HTML, CSS, JavaScript). I have a strong foundation in on-page SEO, UX/UI principles, and site performance optimisation. I thrive on creating accessible digital experiences, integrating third-party tools and analytics, and delivering practical, user-friendly solutions tailored to client needs.

Daniela Pinzon Guzman

Web Designer, Front-End Developer, Web Developer, +2

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I am Daniela Pinzon Guzman, a creative, user-focused Web Designer with experience designing and developing responsive, mobile-first websites that embody brand identity and support small business growth. I am proficient in Figma, Webflow (including CMS), and custom front-end development (HTML, CSS, JavaScript). I have a strong foundation in on-page SEO, UX/UI principles, and site performance optimisation. I thrive on creating accessible digital experiences, integrating third-party tools and analytics, and delivering practical, user-friendly solutions tailored to client needs.…I am Daniela Pinzon Guzman, a creative, user-focused Web Designer with experience designing and developing responsive, mobile-first websites that embody brand identity and support small business growth. I am proficient in Figma, Webflow (including CMS), and custom front-end development (HTML, CSS, JavaScript). I have a strong foundation in on-page SEO, UX/UI principles, and site performance optimisation. I thrive on creating accessible digital experiences, integrating third-party tools and analytics, and delivering practical, user-friendly solutions tailored to client needs.

Available to hire

I am Daniela Pinzon Guzman, a creative, user-focused Web Designer with experience designing and developing responsive, mobile-first websites that embody brand identity and support small business growth.

I am proficient in Figma, Webflow (including CMS), and custom front-end development (HTML, CSS, JavaScript). I have a strong foundation in on-page SEO, UX/UI principles, and site performance optimisation. I thrive on creating accessible digital experiences, integrating third-party tools and analytics, and delivering practical, user-friendly solutions tailored to client needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Portuguese

Beginner

Work Experience

Freelance Web Designer & Developer at Independent Contractor

January 1, 2023 - Present

Designed and developed responsive, user-friendly websites for clients in healthcare, hospitality, retail, and entertainment. Built prototypes in Figma/Webflow, ensured brand alignment and accessibility. Implemented SEO best practices, used Webflow CMS for dynamic content, and integrated third-party tools and analytics. Collaborated with stakeholders to translate requirements into digital solutions and managed projects end-to-end.

Marketing Executive at Publicis Groupe

December 1, 2023 - October 2, 2025

Collaborated with global clients to deliver digital campaigns aligned with brand strategies. Conducted audience research to support user-focused design. Worked with international teams in agile environments to improve digital engagement and UX. Key projects included Maggi Maid (Healthcare, UK), SOS Party Rental (Entertainment, USA), and Stefano’s Pizzeria (Hospitality, UK), delivering multilingual, accessible sites and efficient content updates.

Freelance Web Designer & Developer at Self-employed / Freelance

January 1, 2023 - Present

Designed and developed responsive, user-friendly websites for clients in healthcare, hospitality, retail, and entertainment. Built prototypes and interfaces in Figma/Webflow, ensuring alignment with brand identity and accessibility standards. Developed and deployed custom-coded websites, implementing SEO best practices to improve visibility. Utilized Webflow CMS for dynamic content management and streamlined client updates. Integrated third-party applications and analytics tools to enhance functionality and tracking. Collaborated directly with stakeholders to translate requirements into digital solutions and manage projects end-to-end.

Marketing Executive at Publicis Groupe

December 1, 2023 - October 2, 2025

Partnered with global clients (McDonald’s, AstraZeneca, VISA, IQOS, Bwin) to deliver digital campaigns aligned with brand strategies. Conducted audience research to support user-focused campaign design. Collaborated with international teams in agile environments to improve digital engagement and user experience.

Web Designer & Front-End Developer at Publicis Groupe

December 1, 2023 - October 2, 2025