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I’m Daniela Ioana Serban, a marketing and communications professional based in Bucharest with a solid track record of growing brands through strategic partnerships, clear messaging, and cross-functional collaboration. I excel at turning complex ideas into compelling content, driving PR and digital campaigns, and elevating brand visibility across multiple channels. My approach combines analytical insight with creative storytelling to deliver measurable results for organizations and teams I work with.…I’m Daniela Ioana Serban, a marketing and communications professional based in Bucharest with a solid track record of growing brands through strategic partnerships, clear messaging, and cross-functional collaboration. I excel at turning complex ideas into compelling content, driving PR and digital campaigns, and elevating brand visibility across multiple channels. My approach combines analytical insight with creative storytelling to deliver measurable results for organizations and teams I work with.

Daniela Ioana Serban

Marketer, Content Creator, Social Media Manager, +6

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I’m Daniela Ioana Serban, a marketing and communications professional based in Bucharest with a solid track record of growing brands through strategic partnerships, clear messaging, and cross-functional collaboration. I excel at turning complex ideas into compelling content, driving PR and digital campaigns, and elevating brand visibility across multiple channels. My approach combines analytical insight with creative storytelling to deliver measurable results for organizations and teams I work with.…I’m Daniela Ioana Serban, a marketing and communications professional based in Bucharest with a solid track record of growing brands through strategic partnerships, clear messaging, and cross-functional collaboration. I excel at turning complex ideas into compelling content, driving PR and digital campaigns, and elevating brand visibility across multiple channels. My approach combines analytical insight with creative storytelling to deliver measurable results for organizations and teams I work with.

Available to hire

I’m Daniela Ioana Serban, a marketing and communications professional based in Bucharest with a solid track record of growing brands through strategic partnerships, clear messaging, and cross-functional collaboration. I excel at turning complex ideas into compelling content, driving PR and digital campaigns, and elevating brand visibility across multiple channels. My approach combines analytical insight with creative storytelling to deliver measurable results for organizations and teams I work with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

German

Beginner

Work Experience

Communications Business Partner at Impetum Management

May 1, 2024 - Present

Drove the group’s external communications strategy, including research content, press and TV coverage, digital promotion, events and interviews. Served as PR lead for Impetum Management entities, producing press releases and securing top-tier media exposure. Managed social media campaigns with external agencies, overseeing content creation, scheduling, creative design, and KPI growth. Directed website content and contributed to studies and campaigns that boosted visibility, followers, and employee engagement. Managed budgets for end-to-end PR and social media campaigns.

Head of Communications at Cult Research

May 31, 2024 - October 16, 2025

Spearheaded comprehensive communication strategies to elevate brand visibility and engagement. Orchestrated content creation and SEO initiatives, optimizing digital presence and online reach. Crafted impactful press releases and managed digital marketing initiatives to support product launches and bolster brand reputation. Managed social media platforms, overseeing content curation, scheduling, and community engagement. Conducted qualitative research to inform communication strategies and refine messaging.

Marketing Consultant at Cult Research

June 30, 2023 - October 16, 2025

Implemented PR and social media strategies to boost client awareness, agency visibility and brand engagement. Analyzed social media data and presented KPI reports to enhance marketing strategies. Collaborated with internal and external partners to create compelling content for various client projects and online platforms. Conducted thorough market research to identify emerging trends and inform strategic decision-making.

PR and Social Media Manager at Cheil Centrade

June 30, 2022 - October 16, 2025

Monitored media and campaign performance, providing reports on AVE, CTA, and ROI metrics. Developed and implemented PR strategies, competitor analyses, and social media reports to enhance visibility and presence. Produced press releases and content for agency website and maintained social media presence across platforms. Created calendars, newsletters, and reports to HQ and RHQ, adapting based on audience behavior and requests.

PR and Communications Specialist at Cheil Centrade

January 31, 2021 - October 16, 2025

Developed and maintained relationships with key media contacts to secure coverage for client campaigns, ensuring consistent and positive media exposure. Supported crisis communication efforts by preparing reactive statements, coordinating responses, and managing media inquiries during high-pressure situations. Collaborated with external vendors and partners to produce high-quality PR materials, including press kits, promotional videos, and event collateral, ensuring alignment with client expectations and brand standards.

Communications and Marketing Coordinator at Camel Assembly

May 31, 2020 - October 16, 2025

Created digital promotional materials for social media channels and provided support to fundraising campaigns. Organized and supported various events and workshops related to women's rights and global movements. Maintained and optimized website content and managed social media activity across multiple platforms. Collaborated with illustrators, writers and graphic designers to produce and oversee content for ‘The Camel’, the weekly digital newsletter.

Communications Assistant at PR Books

November 30, 2019 - October 16, 2025

Created promotional content in digital and printed formats; facilitated communication between stores and distribution centres. Managed website content and social media activity across multiple platforms to enhance brand awareness and customer engagement. Established and maintained relationships with writers, publishers, journalists, and media enquiries. Gathered customer feedback to further support communication objectives and adjust plans accordingly.

Communications Business Partner at Impetum Management

May 1, 2024 - Present

Drove overall communication strategy, managed research content, press and TV coverage, digital promotions, events and interviews. Acted as PR lead for all Impetum Management entities, producing press releases and securing top-tier media exposure. Managed social media operations and campaigns with external agencies, overseeing content creation, scheduling, design and KPI growth. Led website redesigns and contributed to studies and campaigns to boost visibility, followers and employee engagement. Managed end-to-end PR and social media campaigns within allocated budgets.

Head of Communications at Cult Research

May 1, 2024 - October 16, 2025

Spearheaded comprehensive communication strategies to elevate brand visibility and engagement. Orchestrated content creation and SEO strategies to optimize digital presence. Crafted impactful press releases and managed digital marketing initiatives to support product launches and strengthen brand reputation. Oversaw social media management, content curation and community engagement. Conducted qualitative research to inform messaging and strategy.

Marketing Consultant at Cult Research

June 1, 2023 - October 16, 2025

Implemented PR and social media strategies to boost client awareness, agency visibility and brand engagement. Analyzed social media data and presented KPI reports to refine marketing strategies. Collaborated with partners to develop compelling content for client projects and online platforms. Conducted market research to identify trends and inform strategic decisions.

PR and Social Media Manager at Cheil Centrade

June 1, 2022 - October 16, 2025

Monitored media and campaign performance, providing reports on AVE, CTA and ROI metrics. Developed PR strategies, competitor analyses and social media reports to enhance visibility. Produced press releases and content for agency websites and maintained social media presence. Managed calendars, newsletters and reports for HQ and RHQ, adapting based on audiences and requests.

PR and Communications Specialist at Cheil Centrade

January 1, 2021 - October 16, 2025

Developed and maintained relationships with key media contacts to secure coverage for client campaigns. Supported crisis communication with reactive statements and media inquiries during high-pressure situations. Collaborated with external vendors to produce PR materials, ensuring alignment with brand standards.

Communications and Marketing Coordinator at Camel Assembly

May 1, 2020 - October 16, 2025

Created digital promotional materials for social media and supported fundraising campaigns. Organized events and workshops related to women’s rights and global movements. Maintained and optimized website content and managed multi-platform social media activity. Collaborated with illustrators and graphic designers to produce content for ‘The Camel’ weekly newsletter.

Communications Assistant at PR Books

November 1, 2019 - October 16, 2025

Created promotional content for digital and print formats; facilitated communication between stores and distribution centers. Managed website content and social media activity to enhance brand awareness. Built relationships with writers, publishers and media inquiries; gathered customer feedback to support communications objectives.